Aida Nadhirah

b094815e0cfbf67f1da555e69c575697e0bea893c1d161c5acc43e3d8edd7291

Social

kpop

blackpink

israel

hallyu

starbucks

palestine

kpop idols

siwon

jeon somi

jaehyun

aespa

ateez

starbucks korea

K-pop fans worldwide have taken to social media to voice their concerns and, in some cases, protest against their favourite idols who have been seen promoting Starbucks amidst the ongoing Palestine-Israel conflict. Fans are speculating about potential financial ties between K-pop idols and the global coffee giant, given the unusual influx of social media postings from the usual stringent guidelines that South Korean entertainers adhere to regarding brand endorsements.
South Korean Strict Advertisement Regulations
<img src="https://r2.myc.my/ee635b174709a694e05db0630a6605691f47fab4be064a0b96cdb86281aea81d" alt="" width="461" height="230" />
South Korea boasts a robust set of advertising regulations that govern the endorsement practices of celebrities. These regulations, overseen by the Korea Fair Trade Commission (KFTC), are designed to ensure that deceptive advertising practices do not mislead consumers. They place particular emphasis on transparency, honesty, and preventing false claims.
One notable aspect of South Korea's advertising regulations is the prohibition of celebrities endorsing multiple products within the same product category. This restriction aims to prevent consumer confusion and maintain the credibility of celebrity endorsements.
K-pop idols are not immune to the watchful eye of South Korea's advertising regulators. The industry's global reach has made K-pop idols sought-after brand ambassadors, leading to numerous endorsement deals. However, these deals are subject to strict scrutiny to ensure compliance with the country's advertising regulations.
South Korea's advertising regulations prioritize transparency in celebrity endorsements. Celebrities are required to disclose any personal experiences or preferences they have with the endorsed product. This level of transparency aims to build trust between the celebrity endorser and the consumer.
Typically, K-pop agencies have stringent contracts in place to ensure that their artists comply with these regulations, safeguarding the artist's reputation and the agency's public image. Any deviation from these norms raises eyebrows, leading fans to question the motives behind such endorsements, especially in a sensitive geopolitical situation.
Allegations Of Starbucks Paying Kpop Idols To Promote Their Drinks
<img src="https://r2.myc.my/a61489642c14991875b2646dc175d7d8aca606d562ad5471413c6c2a4a05009f" alt="" width="288" height="273" />
Starbucks, the multinational coffeehouse chain, is embroiled in controversy due to its perceived connection with the conflict. The Boycott, Divestment, and Sanctions (BDS) movement, which advocates for various forms of boycott against Israel until it meets what it describes as Israel's obligations under international law, has gained traction in recent years. With its global presence, Starbucks has been a target of criticism due to its operations in Israel.
Fans have noted the apparent incongruity between K-pop idols, who are generally meticulous in avoiding brand endorsements on their platforms, and the choice to promote Starbucks during heightened tension in the Middle East.
Several notable K-pop idols, including Siwon from Super Junior, Blackpink members Jisoo and Jennie, and members of the popular rookie group Kep1er, have been identified in social media posts and fan discussions related to the Starbucks promotions.&nbsp;
Fans, known for their passion and dedication, have taken to various platforms to express their concerns and, in some cases, to organize protests against what they perceive as an unexpected deviation from the norm.
<img src="https://r2.myc.my/935c3a90ed071e73a226588256f3a098910879ac98c31bf390c941d9d980929e" alt="" width="412" height="983" /> Kpop fans have compiled a list of Kpop idols showing support for Starbucks Credit to <a href="https://x.com/pfwjennie/status/1739296082298069424?s=20">owner</a>
<blockquote class="twitter-tweet">
K-Pop Idols posing w/ Starbucks in DECEMBER (KimK Marketing after Dec7 loss context): SOMI- Dec23 SEVENTEEN HOSHI- Dec18 BLACKPINK Jisoo- Dec23 AESPA &amp; Karina- Dec17 ATEEZ Hongjoong- Dec24 THEBOYZ Jaehyun- Dec10 IVE Gaeul- Dec8 KEPLER Yujin&amp;Hiyyih- Dec12 SUPERJUNIOR Siwon -Dec17 <a href="https://t.co/b2xeDh5kpz">pic.twitter.com/b2xeDh5kpz</a>
&mdash; blue (@pfwjennie) <a href="https://twitter.com/pfwjennie/status/1739296082298069424?ref_src=twsrc%5Etfw">December 25, 2023</a>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</blockquote>
<blockquote class="twitter-tweet">
ok kpop idols are 100000% getting paid by starbucks like..any kpop stan KNOWS they aren&rsquo;t allowed to show logos of brands. now all of a sudden the entire industry is posting with a fuckass starbucks cup in their hand <a href="https://t.co/dAcB8ppU5Y">pic.twitter.com/dAcB8ppU5Y</a>
&mdash; urmom (@newjeattention) <a href="https://twitter.com/newjeattention/status/1739398219984187595?ref_src=twsrc%5Etfw">December 25, 2023</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Kpop Fans Unite For #FreePalestine
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@somi_official_/video/7315729861509795080" data-video-id="7315729861509795080">
<section><a title="@somi_official_" href="https://www.tiktok.com/@somi_official_?refer=embed" target="_blank" rel="noopener">@somi_official_</a> <a title="sugarplumfairy" href="https://www.tiktok.com/tag/sugarplumfairy?refer=embed" target="_blank" rel="noopener">#sugarplumfairy</a> <a title="♬ original sound - ˚₊‧꒰ა ✮ ໒꒱ ‧₊˚" href="https://www.tiktok.com/music/original-sound-7287172548171729670?refer=embed" target="_blank" rel="noopener">♬ original sound - ˚₊‧꒰ა ✮ ໒꒱ ‧₊˚</a></section>
</blockquote>
Jeon Somi is under fire for brazenly showing a Starbucks tumbler in one of her Tiktok
The global K-pop fandom, known for its unity and mobilization capabilities, has quickly organized online campaigns expressing disappointment and calling for transparency from the idols and their respective agencies. 
While it's crucial to note that the speculation around financial ties between the idols and Starbucks remains unverified, the enthusiasm among fans underscores the significance of the issue, especially in the context of the ongoing geopolitical conflict.
It's important to emphasize that fans are expressing their dissatisfaction and calling for a nuanced understanding of the situation. Many acknowledge that idols may not be fully aware of the geopolitical implications surrounding their endorsements and are urging open communication between the idols and their fanbase.
As fans continue to express their concerns, the K-pop industry has yet to provide an official response. The idols and their agencies have not issued statements addressing the allegations of financial ties with Starbucks or the deviation from the usual practice of avoiding brand promotions.
But, it is worth noting that Starbucks Korea is fully independent of its parent company. Starbucks Korea is run exclusively by Shinsegae Group after buying the rights to own it in 2021. However, the Korean retail giant still pays 5% royalties to the parent company to use the coffee chain name and logo.&nbsp;
It remains to be seen how the industry will navigate this complex situation, considering the potential impact on the reputations of both the idols and the brands they endorse.
As the K-pop community awaits official responses and clarifications from the involved parties, it is evident that this incident has not only raised questions about the advertising practices within the industry but has also underscored the responsibility that celebrities bear when navigating sensitive global issues. The ongoing discussions within the fandom highlight the power of collective voices in holding idols and corporations accountable in an increasingly interconnected and socially conscious world.
What are your thoughts on this? Let us know in the comments!
*Sources: Visual and Reference Credits to various OP from X &amp; various cross-references for context.
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Looks like the celebrity lineup supporting the brand is pretty long.

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K-pop Stans Take A Stand: Calling Out Idols Seen Promoting Starbucks Amidst The Palestine-Israel Conflict

Malaysia&rsquo;s real wages have deteriorated drastically over the past four decades, leaving today&rsquo;s workforce with significantly reduced purchasing power, former Bank Negara Malaysia (BNM) Governor Tan Sri Muhammad Ibrahim warned in a recent interview with Sinar Harian. He remarked that many Malaysian graduates are now trapped in low-income jobs despite the country&rsquo;s economic growth, and are increasingly unable to meet basic life milestones such as home or car ownership.
Recalling his own experience, Muhammad said he earned RM1,300 upon entering the job market in 1984. Today, a typical fresh graduate earns between RM2,000 and RM3,000 monthly&mdash;a marginal increase in nominal terms that doesn&rsquo;t reflect the sharp rise in living costs. When adjusted for inflation&mdash;assuming a conservative annual rate of 5%&mdash;today&rsquo;s graduates should be earning closer to RM7,000 to RM8,000 to match the purchasing power of their 1980s counterparts.
&ldquo;In real terms, salaries today are only a third of what they used to be,&rdquo; he said, adding that if current trends continue, today&rsquo;s young people may never enjoy the same quality of life his generation did.
The Rise of the Low-Income Graduate
&nbsp;<img src="https://r2.myc.my/8b9b1df643980df936b15d80d18d4cd0dc132c1876493e893f16a7f82f9ea0b9" />
Quoting recent data from the Ministry of Higher Education, Muhammad pointed out that around 40% of university graduates today earn less than RM2,000 per month in their first job. He believes this is a clear indication that the country&rsquo;s education and economic systems are not aligned with the demands of a competitive, modern workforce.
&ldquo;Without major reforms in our education and economic frameworks, we are condemning our youth to a future dominated by low-skilled, low-paying jobs,&rdquo; he said. He warned that Malaysia continues to lag behind other nations that were once on par with or even behind Malaysia in the 1960s, including Taiwan, South Korea, China, and Japan&mdash;all of which now enjoy far higher standards of living due to sustained structural reform.
Foreign Labour Suppressing Wage Growth
&nbsp;<img src="https://r2.myc.my/5406ec1a17a9d7bf3194d18b8d4f0f3a9b308046fa34fae7aa9052f441ee73c0" />
Muhammad also addressed the impact of Malaysia&rsquo;s heavy reliance on foreign labour, which has contributed to wage stagnation&mdash;particularly for the country&rsquo;s B40 income group. As of 31 December 2024, there were 16.78 million workers in the country, with 2.37 million or roughly 14% of them being foreign workers.
These foreign workers primarily fill 3D (dirty, dangerous, and difficult) jobs in sectors such as construction, manufacturing, agriculture, food services, and domestic work. While these jobs are often shunned by locals, the influx of low-cost labour from countries like Indonesia, Bangladesh, and Nepal has created wage suppression for Malaysians in similar roles.
&ldquo;When employers can hire workers cheaply, they have no incentive to raise wages for locals. This affects our citizens directly, particularly those in the B40 segment,&rdquo; Muhammad explained.
A Growing Brain Drain: Nurses, Labourers, and the Search for Better Pay
&nbsp;<img src="https://r2.myc.my/98e2ef14dd46045ab74a765328aa4a01be2305e38cc96f307eb39f9fb5a9095d" />
Malaysia is not only failing to retain its skilled workforce&mdash;it is also losing talent to neighbouring countries with better wages. Muhammad highlighted that many local nurses are now migrating to Singapore, Saudi Arabia, or the UAE, where they can earn two to four times more than they would at home.
For example, JobStreet data shows that a nurse in Malaysia earns between RM2,700 and RM3,400 a month, while in Singapore, the salary ranges from RM11,000 to RM13,000. Even Saudi Arabia offers nearly RM7,000 per month.
Beyond white-collar professionals, Muhammad noted an increase in Malaysians crossing into Singapore to perform menial work. &ldquo;This isn&rsquo;t just brain drain&mdash;it&rsquo;s now even low-skilled drain,&rdquo; he said. &ldquo;If we don&rsquo;t address this soon, Malaysia may one day become a labour-exporting country, with our children working as maids or labourers abroad.&rdquo;
Income Reclassification Misses the Bigger Picture
In response to the government&rsquo;s recent proposal to update income classifications&mdash;changing the B40, M40, and T20 system to B20, M50, and T30 based on consumption data&mdash;Muhammad said the new categorisation risks masking the real challenges of wage stagnation and cost-of-living pressures.
He argued that income-based benchmarks remain critical, as consumption patterns can be misleading, particularly when driven by debt or necessity. &ldquo;If you use the older income definitions, the B40 group probably now encompasses 60% of the population, not just 40%, due to post-COVID economic strain, low savings, and wage stagnation.&rdquo;
GDP Growth Is Not the Only Measure of Progress
&nbsp;<img src="https://r2.myc.my/22a9e4e83055f7cdd1d63ffcdcda10cf416dc4f30fb6da1e70054dc4586bb5bf" />
Muhammad also criticised the nation&rsquo;s obsession with GDP growth as a benchmark for success. &ldquo;GDP doesn&rsquo;t put food on the table,&rdquo; he said bluntly. &ldquo;Real progress should be measured through employment quality, wage growth, and job structure&mdash;not aggregate output.&rdquo;
He noted that at international forums such as the World Economic Forum in Davos, discussions in developed countries have shifted from GDP to employment outcomes. &ldquo;The real question they ask is: what kinds of jobs are being created? That&rsquo;s where Malaysia needs to start focusing,&rdquo; he added.
Urgent Reforms Needed to Avoid Long-Term Decline
Despite the grim outlook, Muhammad said Malaysia still has time to reverse course. He pointed to the remarkable growth trajectories of East Asian economies that once had lower per capita incomes than Malaysia but have since surged ahead through long-term reform in education, technology, and governance.
&ldquo;We cannot continue benchmarking ourselves against regional peers who are also struggling. We must aim higher,&rdquo; he said.
He concluded with a warning: &ldquo;Without a bold and decisive push for structural change, we risk raising a generation that is poorer than the last, unable to afford homes, education, or healthcare, and forced to look overseas for dignity and opportunity.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Adjusted for inflation, graduate salaries today should be at least RM7,000 to RM8,000. 

1254876841663624d39e980db9c2b93f80e0bd826af3bf2c5e6c4faf4ff6f6b7

Former BNM Governor: Malaysian Real Wages Have Dropped Threefold Since The 1980s

A heart-wrenching video of a young man with a learning disability alleging that he was bullied at a GiatMARA training centre in Melaka has reignited public concerns about student safety, particularly for those with special needs.
The clip, uploaded to TikTok by user @masdo21, shows the young man &mdash; a trainee at GiatMARA Durian Tunggal &mdash; sharing his experience during what appeared to be a casual conversation at a badminton court. In the emotional video, the victim claimed that he was subjected to multiple bullying incidents by fellow trainees, prompting widespread outrage on social media.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@masdo21/video/7499534672653765906" data-video-id="7499534672653765906">
<section><a title="@masdo21" href="https://www.tiktok.com/@masdo21?refer=embed" target="_blank" rel="noopener">@masdo21</a> Giat mara durian tunggal.. your move.. apa2 keputusan di update part 2.. <a title="stopbullying🛑✋" href="https://www.tiktok.com/tag/stopbullying%F0%9F%9B%91%E2%9C%8B?refer=embed" target="_blank" rel="noopener">#stopbullying🛑✋</a> <a title="notcool" href="https://www.tiktok.com/tag/notcool?refer=embed" target="_blank" rel="noopener">#notcool</a> <a title="♬ Music box and background music for sad scenes(1345342) - syummacha" href="https://www.tiktok.com/music/Music-box-and-background-music-for-sad-scenes-1345342-7167430894889519105?refer=embed" target="_blank" rel="noopener">♬ Music box and background music for sad scenes(1345342) - syummacha</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

The allegations include being struck by a thrown object while resting and having his motorcycle physically lifted and locked in a cage by a group of peers. The video includes short footage of the victim lying down and reacting as a white item is hurled at him.
&ldquo;I was shocked to find out what he&rsquo;d been through,&rdquo; said Masdo in the clip. &ldquo;It&rsquo;s beyond unacceptable. When the person being bullied is someone with disabilities, I consider the bullies absolute cowards.&rdquo;
He further called for immediate institutional action and warned that if GiatMARA failed to act, he would escalate the matter himself.
MARA Chairman Promises Stern Action
<img src="https://r2.myc.my/702b401595ea5b435f9f71326a559e038a386ffedafd3bc9f98e9e6a4731d543" />
In response to the public uproar, Majlis Amanah Rakyat (MARA) Chairman Datuk Dr Asyraf Wajdi Dusuki released a statement confirming that an internal investigation would be reopened.
He said that all individuals involved in the alleged bullying &mdash; including the victim &mdash; would be summoned by GiatMARA Alor Gajah&rsquo;s management to provide statements and cooperate with the inquiry. Dr Asyraf said he had directed the agency&rsquo;s Chief Executive Officer, Ahmad Hamdi Ibrahim, to take immediate and comprehensive action.
&ldquo;Preliminary information suggests the incident may have stemmed from a case of rough joking among trainees during their earlier training sessions at GiatMARA Alor Gajah,&rdquo; he said in a Facebook post. &ldquo;However, MARA takes all allegations of bullying seriously, regardless of intent. There will be no compromise.&rdquo;
The trainees involved are reportedly now undertaking industrial training in welding technology and metal fabrication.
&ldquo;Zero Tolerance&rdquo; Policy on Bullying Across All MARA Institutions
&nbsp;<img src="https://r2.myc.my/d6c307e71526a185294bb5f8e33dcbb41fb809f5d5f3ca726079b8bc8c3792a2" />
Dr Asyraf reiterated that MARA maintains a strict zero-tolerance policy for bullying in all its institutions. He stressed that this applies not just to physical harm, but also to verbal abuse, harassment, and psychological intimidation.
&ldquo;MARA does not and will not condone bullying in any form. Any form of misconduct, especially targeting persons with disabilities, will be met with the strictest disciplinary measures,&rdquo; he stated.
The chairman further outlined that this policy applies to all of MARA&rsquo;s educational and training institutions, including but not limited to the Mara Junior Science Colleges (MRSM), GiatMARA centres, MARA Skills Institutes, MARA Colleges, Professional Colleges (KPM), Higher Skills Colleges (KKTM), MARA Poly-Tech Colleges (KPTM), as well as higher education institutions like the MARA Japan Industrial Institute (MJII), German-Malaysian Institute (GMI), Universiti Poly-Tech Malaysia (UPTM), and Universiti Kuala Lumpur (UniKL).
He said the leadership across MARA&rsquo;s entire network of institutions understood his stance and were under strict instructions to act swiftly if bullying is confirmed.
The Case Was Previously Investigated in February, Say Exco
&nbsp;<img src="https://r2.myc.my/e45507e2c5cd7ce5a8238fe51f9d5e8f87bb2fc394ea005a3cf038f89ddbc9da" />
While the video has recently gone viral and reignited national attention, Melaka authorities have clarified that the incident was not new and had in fact taken place in February 2024.
According to Melaka State Executive Councillor for Education, Higher Education and Religious Affairs, Datuk Rahmad Mariman, the case had already been handled by MARA earlier this year. All parties involved were summoned for questioning and disciplinary action was taken.
&ldquo;MARA took immediate steps once they were informed of the incident back in February. All students involved were called in, statements were recorded, and those responsible apologised directly to the victim,&rdquo; Rahmad said. &ldquo;The student wasn&rsquo;t injured, and he has since resumed his training without interruption.&rdquo;
He added that while the viral video has revived public interest, the case had been closed months ago following internal resolution.
Institutional Accountability and Public Pressure Remain High
Although the case was technically resolved earlier this year, its resurgence online has placed renewed pressure on MARA to demonstrate transparency and enforce its anti-bullying policies consistently. The emotional nature of the video, along with the vulnerable status of the victim, has intensified public scrutiny.
The management of GiatMARA has pledged to cooperate fully with the follow-up probe to ensure public confidence is restored and that no similar incidents occur in the future. Authorities hope the renewed investigation will reinforce institutional accountability while serving as a firm warning against bullying within Malaysia&rsquo;s vocational and educational training ecosystem.
A Reminder That Past Incidents Can Still Leave a Lingering Impact
The viral incident may have occurred months ago, but it highlights how bullying &mdash; particularly when it involves persons with disabilities &mdash; leaves a long shadow. While MARA officials assert the case has been resolved and the trainee is continuing his training, public reaction underscores how important transparency, swift response, and preventative measures are in maintaining a safe and inclusive educational environment.
As Malaysia continues to build a skilled workforce through institutions like GiatMARA, ensuring the dignity and safety of all trainees &mdash; especially those with special needs &mdash; must remain a top priority.
What are your thoughts on the incident? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Although the incident occurred months ago, bullying a student with disabilities should never be taken lightly.

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MARA Orders Full Probe Into Alleged Bullying of Disabled Student At GiatMARA Melaka

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

The Land Public Transport Agency (APAD) has issued a formal termination notice to ride-hailing platform inDrive, signalling the potential end of the company&rsquo;s operations in Malaysia. The notice, dated 24 April 2025, gives the company three months to either resolve the situation or return its Intermediation Business Licence (IBL) by 24 July 2025.
APAD cited non-compliance with conditions outlined under the Land Public Transport Act 2010 (Act 715) and regulatory requirements introduced in 2019. These include failing to ensure that its drivers possess valid Public Service Vehicle (PSV) and E-Hailing Vehicle Permit (eVP) licences&mdash;documents that are legally mandatory for all e-hailing drivers in Malaysia.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/f5177438ced0f67029bf28f266da08ada5e4a38a458c501f6428bdc0fadb9afb" />
In its official statement to media, APAD reiterated that the government takes any breach of IBL conditions seriously and is prepared to enforce strict action, including revocation, against operators that fail to comply. It stressed that all e-hailing licence holders must maintain satisfactory service standards and adhere to current laws at all times.
Safety and Documentation Failures Behind Regulatory Action
&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/ad2b220e472e2aac4ab0891887052075f51969fbb2a94174986943a67e082eaa" />
While inDrive continues to operate for now, sources say that the company had been issued multiple show-cause letters over a prolonged period prior to the termination notice. Authorities became increasingly concerned over the platform&rsquo;s failure to vet its drivers appropriately. Many were reportedly operating without valid PSV or eVP licences, raising serious questions about passenger safety.
The situation escalated due to a rise in safety-related incidents involving inDrive drivers, which further undermined public trust in the platform. APAD&rsquo;s decision also reflects wider efforts by Malaysian authorities to tighten oversight over e-hailing services and curb unauthorised operations.
This enforcement action bears striking resemblance to the case of Maxim, another Russian-founded ride-hailing firm that was expelled from the Malaysian market in 2023. At the time, the Road Transport Department (JPJ) discovered that out of 5,000 vehicles listed under Maxim, only 8% were properly licensed. That led to a full revocation of Maxim&rsquo;s licence and a ban on its services in the country.
inDrive Responds: &lsquo;We&rsquo;re Engaging with Authorities&rsquo;
&nbsp;<img src="https://r2.myc.my/7d92625395d1b8d4a74e0b1eb9c3b753494e36e9e4c06636ab1fbb54b029e578" />
In response to the latest development, inDrive has confirmed it is in active dialogue with APAD and other relevant regulatory bodies. In a statement issued, the company stressed its commitment to Malaysian users and said it was proactively seeking clarity on the reasons behind the licence revocation notice.
&ldquo;We are committed to providing safe, reliable, and accessible mobility solutions to the tens of thousands of people across Malaysia who rely on our platform every day,&rdquo; the company said. &ldquo;As a global mobility and urban services platform, inDrive operates with the highest regard for local laws, regulations, and the communities we serve.&rdquo;
The company also reassured its driver-partners and passengers that its services would continue uninterrupted while discussions with authorities were ongoing. inDrive Malaysia sent a message to its drivers stating it was &ldquo;currently in communication with the relevant regulatory authorities to seek further clarification regarding a recent development involving our operations.&rdquo;
It further promised to issue public updates once greater clarity has been achieved. In the meantime, drivers have been encouraged to continue offering services as usual, although their compliance with local licensing laws remains under scrutiny.
A Rocky Regulatory History in Malaysia
&nbsp;<img src="https://r2.myc.my/0e387d516ee29b160ae0d4381960b0b358032a49cc4e081accee6ecda885d31d" />
This isn&rsquo;t the first time inDrive has clashed with Malaysian transport regulators. In September 2023, the company was fined RM10,000 after pleading guilty to operating without the proper authorisation following a raid by JPJ. Although inDrive quickly settled the fine and made efforts to re-engage with APAD, that previous violation has clearly factored into the latest decision.
Despite these challenges, the company has shown no signs of slowing down. inDrive had previously announced plans to grow its Malaysian driver base to over 40,000 by the end of 2025, following rapid expansion in key urban centres like Kuala Lumpur, Selangor, Penang, and Johor Bahru since its entry in late 2021.
What sets inDrive apart from major competitors like Grab is its unique pricing model&mdash;users can negotiate fares directly with drivers, a concept inspired by traditional marketplace bargaining. This &ldquo;name-your-price&rdquo; approach has attracted budget-conscious riders and drivers seeking greater control over their earnings.
What Happens Next? Appeal Process and Ministry Review
While APAD&rsquo;s notice is a serious blow, inDrive still has the opportunity to appeal. The company may submit a formal appeal through APAD, which will then forward the matter to the Ministry of Transport for further consideration. The final decision on whether inDrive will be allowed to continue operating in Malaysia lies with the ministry.
APAD&rsquo;s statement made it clear that enforcement action is a last resort, but one that will be taken without hesitation if necessary. The agency urged all existing e-hailing operators to prioritise service quality and passenger safety, stressing that non-compliance would no longer be tolerated in an increasingly regulated digital mobility environment.
The Bigger Picture: A Tighter Grip on E-Hailing
This case is part of a broader regulatory tightening across Malaysia&rsquo;s transport sector, particularly in the e-hailing space. With the rise of app-based services, the government is now under pressure to ensure that public safety, driver qualifications, and operational transparency are not compromised for the sake of rapid expansion or price competition.
For inDrive, the next few weeks will be critical. The company must either convince authorities of its willingness and ability to comply&mdash;or prepare to exit one of Southeast Asia&rsquo;s most promising mobility markets.
For passengers who&rsquo;ve grown accustomed to its affordable, flexible rides, the uncertainty may be cause for concern. And for Malaysia&rsquo;s e-hailing industry, this serves as a clear reminder: regulatory compliance is no longer optional&mdash;it&rsquo;s the price of entry.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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APAD has issued a three-month notice to inDrive, but the company may still appeal through the Transport Ministry.

8b78bc1b8140096464038ac2dced461f176794af622cd8bc488e23c75ff865ef

inDrive Faces Potential Ban In Malaysia Over Licensing Violations

Fans of smooth R&amp;B and soul-infused serenades, rejoice &mdash; Pink Sweat$ is officially making his way back to Kuala Lumpur this June for a long-awaited solo concert that promises all the feels and more.
Following his crowd-pleasing performance at the Good Vibes Weekender in 2022, the Philly-born singer-songwriter will now headline his own show at Zepp Kuala Lumpur on 5 June 2025. This marks his first full concert in Malaysia &mdash; and it&rsquo;s set to be an unforgettable night.
From &ldquo;Honesty&rdquo; to &ldquo;At My Worst&rdquo; &mdash; Hits That Melt Hearts
&nbsp;<img src="https://r2.myc.my/ffbefa72719abc90e8c804a5af75caf0a88579fb1e8d4d963a608589b64717e1" />
Pink Sweat$ (born David Bowden) is an American singer, songwriter, and producer renowned for his minimalist, emotionally resonant approach to R&amp;B. Hailing from Philadelphia, he began his music career as a demo vocalist and songwriter at Sigma Sound Studios, collaborating with artists like Tierra Whack and Florida Georgia Line. His stage name originated from his penchant for wearing pink sweatpants during studio sessions.
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In 2018, Pink Sweat$ gained widespread attention with his debut single "Honesty," which reached number 10 on Spotify's US Viral Chart and earned RIAA Platinum certification. This track was featured on his EP Volume 1, followed by Volume 2 in 2019. His debut studio album, Pink Planet (2021), showcased his signature blend of acoustic instrumentation and heartfelt lyrics, with standout tracks like "At My Worst" (featuring Kehlani) and "17." The album received critical acclaim for its exploration of love and vulnerability.
Throughout his career, Pink Sweat$ has been recognized for his contributions to modern R&amp;B. He was nominated for Best New Artist at the 2019 Soul Train Awards and has performed at notable events such as the Seoul Jazz Festival. His music continues to resonate with audiences worldwide, characterized by its sincerity and stripped-down production that highlights his soulful vocals.
<img src="https://r2.myc.my/c0c23c4c71abdf2267021ac79286571e04b0b14cd94636452f187f869a43bf6a" />
Fans in Malaysia will remember his last visit fondly. During his 2022 Good Vibes Weekender appearance, he delivered not just flawless vocals but also a surprise on-stage collaboration with Malaysian rapper Bunga, creating a unique moment that still lingers in the memory of local fans.
Ticket Sales &amp; Categories
<img src="https://r2.myc.my/aead9d8fba01a869cb6a635df041697e0a64cba9b08cbf3ecff1eec55f5d6972" />
The upcoming Kuala Lumpur show is open to all ages, though children under 15 must be accompanied by an adult aged 18 or over. Tickets officially go on sale at 11AM on Monday, 5 May 2025, so be sure to mark your calendars.
Here&rsquo;s the full breakdown of ticket categories and pricing (excluding fees):
<ul>
<li>Cat 1 (VIP Box) &ndash; RM3,200.00 (per box, for 8 pax)</li>
<ul>
<li>Includes private room and viewing balcony</li>
</ul>
<li>Cat 2 (Premium Seated) &ndash; RM290.00</li>
<ul>
<li>Premium upper floor seats</li>
</ul>
<li>Cat 3 (Seated) &ndash; RM260.00</li>
<ul>
<li>Standard upper floor seats</li>
</ul>
<li>Cat 4 (General Admission) &ndash; RM230.00</li>
<ul>
<li>Standing room on ground floor</li>
</ul>
</ul>
All prices are subject to a MYR 10 ticketing fee and 4% transaction fee.
Mark Your Calendar
🎤 Pink Sweat$ Live in Kuala Lumpur 📅 5 June 2025 📍 Zepp Kuala Lumpur 🎟️ Tickets available from 11AM, 5 May 2025
Catch Up With His Music
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In case you didn&rsquo;t know, Pink Sweat$ recently released a new song where he wears his heart on his sleeve in &ldquo;Scared In Love&rdquo;, a stripped-down slow jam that captures the fear and fragility of falling for someone. With soft vocals and minimal production, he opens up about vulnerability, uncertainty, and learning to love while still afraid.
Lines like &ldquo;I don&rsquo;t know what right feels like&rdquo; reflect the emotional honesty that defines the track &mdash; more confession than classic love song. It&rsquo;s a gentle reminder that sometimes, the bravest thing you can do is simply try.
For more of his songs, you can stream them on Spotify below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/1W7FNibLa0O0b572tB2w7t?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
Whether you&rsquo;re a longtime fan or a new listener, this is your chance to witness Pink Sweat$ live in an intimate setting, delivering his signature emotional storytelling and velvet-smooth vocals. Round up your friends, get ready to sing your heart out, and let the music hit you right in the feels.
Looks like 2025 is really out here to make everyone go broke on concert tickets. Are you looking forward for his concert because we certainly are!&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Get ready to vibe to his smooth R&B hits live on stage!

9146e5b7c17344b2b5f9c6292b81a0e44532869084cda672b0b8ed75ce5b89ea

Pink Sweat$ Returns To KL For A Soulful Headline Show This June

After much anticipation and years of growing support in the region, K-pop sensation RIIZE has officially confirmed their first-ever concert in Malaysia, as well as a highly anticipated stop in Singapore, as part of their expansive 2025&ndash;2026 &lsquo;RIIZING LOUD&rsquo; Asia Tour.
This marks a major milestone for both the group and their Southeast Asian fanbase, especially those in Kuala Lumpur, who were left disappointed when Malaysia was left off the group&rsquo;s previous Asia tour. Now, the wait is finally over &mdash; and RIIZE is more than ready to light up the stage.
Who Are RIIZE?
<img src="https://r2.myc.my/019570065f9ceb4427d8224b7cbb06a3e5e38f8a98762ed85e9f5aab080cfd44" />
RIIZE is a South Korean boy band formed by SM Entertainment, debuting on September 4, 2023, with the single album Get a Guitar. The group originally consisted of seven members: Shotaro, Eunseok, Sungchan, Wonbin, Sohee, Anton, and Seunghan. However, Seunghan departed from the group in October 2024.
RIIZE quickly gained attention with their debut single Get a Guitar, which sold over a million copies in its first week, making them the first group not formed through a survival show to achieve such a feat. Their music, characterized as "Emotional Pop," captures a range of emotions inspired by everyday experiences.
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Following their debut, RIIZE released several successful tracks, including "Memories," "Talk Saxy," "Love 119," "Impossible," and "Boom Boom Bass." Their first mini-album, RIIZING, further showcased their musical versatility and solidified their presence in the K-pop industry.
The group has received numerous accolades, such as Rookie of the Year at the Circle Chart Music Awards and the Melon Music Awards in 2023. In 2025, they won the Performance of the Year (Daesang) at the D Awards, highlighting their impactful performances.
RIIZE has also embarked on international tours, including their Riizing Day fan concert tour, which took place from May to September 2024 across various countries. They are scheduled to hold their debut Malaysian concert in Kuala Lumpur on August 16, 2025.
With their rapid rise in popularity, compelling music, and dynamic performances, RIIZE continues to establish themselves as one of the prominent K-pop groups of their generation.
Malaysia Is Finally On The Map
&nbsp;<img src="https://r2.myc.my/224b8238200cf7b877554130436e91b6b04a3cd7ceaf382af589ae7f23a96b2c" />
The Asia tour will kick off with a spectacular three-night show at the KSPO Dome in Seoul from 4th to 6th July 2025, setting the tone for what promises to be a dynamic and high-energy tour across the continent. The group will then continue their journey across major cities in Japan (Hyōgo, Saitama, Hiroshima, Fukuoka, and Tokyo), along with Hong Kong, Taipei, Bangkok, Jakarta, Manila, Singapore, and Macau.
For Malaysian fans, all eyes are on 16th August 2025, when RIIZE will make their live debut in Kuala Lumpur at the newly established Idea Live Arena. Known for its state-of-the-art design and acoustics, the venue has quickly gained traction as a premier destination for large-scale music events. This will be RIIZE&rsquo;s first-ever concert in Malaysia &mdash; an event that&rsquo;s expected to draw fans from across the country and beyond.
While ticketing details have yet to be announced, the buzz around the Malaysian stop is already palpable, with many fans already preparing for a potential online ticketing frenzy.
Singapore Gets Their Turn In January 2026
Following their Malaysia debut, RIIZE will bring the tour to Singapore on 24th January 2026, where they&rsquo;ll perform at the iconic Singapore Indoor Stadium. Known for hosting top-tier international acts, the stadium is expected to provide the perfect setting for a massive night of K-pop magic.
Singaporean fans, too, are eagerly awaiting ticketing details. With RIIZE's popularity soaring both regionally and globally, demand for seats is expected to be extremely high &mdash; so fans are advised to prepare early.
Confirmed Tour Dates Across Asia (So Far)
<img src="https://r2.myc.my/0a08cd7e88f28acc69dfa16b2df202fcc1d81d91c18177e640b40aefdae72347" />
Here are the official tour dates for RIIZE&rsquo;s 'RIIZING LOUD' Asia Tour:
July 2025 &bull; 4&ndash;6 July: Seoul, KSPO Dome &bull; 12&ndash;13 July: Hyōgo, Glion Arena Kobe &bull; 19 July: Hong Kong, AsiaWorld-Arena &bull; 23&ndash;24 July: Saitama, Saitama Super Arena &bull; 30&ndash;31 July: Hiroshima, Hiroshima Green Arena
August 2025 &bull; 16 August: Kuala Lumpur, Idea Live Arena &bull; 23&ndash;24 August: Fukuoka, Marine Messe Fukuoka Hall A &bull; 30 August: Taipei, National Taiwan Sport University (NTSU) Arena
September 2025 &bull; 13&ndash;15 September: Tokyo, Yoyogi 1st National Gymnasium &bull; 20&ndash;21 September: Bangkok, IMPACT Arena
January 2026 &bull; 10 January: Jakarta, Indonesia Convention Exhibition (ICE) BSD Hall 5&ndash;6 &bull; 17 January: Manila, Mall of Asia Arena &bull; 24 January: Singapore, Singapore Indoor Stadium
February 2026 &bull; 7 February: Macau, Galaxy Arena
The group has also hinted at additional tour dates being revealed in the near future &mdash; keeping fans hopeful for even more cities to join the list.
RIIZE&rsquo;s First Full Album &lsquo;ODYSSEY&rsquo; Powers The Tour
&nbsp;<img src="https://r2.myc.my/94715d4cef0ff75ceef1a07ba901ceeef0015b02bd5437f3b4b111cdfaa5ae2e" />
The &lsquo;RIIZING LOUD&rsquo; tour also supports the group&rsquo;s upcoming first full-length studio album, titled &ldquo;ODYSSEY&rdquo;, which is set to be released on 19th May 2025. Their lead single, &ldquo;Bag Bad Back,&rdquo; dropped on 1st May, and in just a few days, the music video has garnered over two million views on YouTube, with the number rapidly climbing.
The tour will give fans the opportunity to witness live renditions of RIIZE&rsquo;s newest tracks for the very first time, alongside fan favourites and earlier hits that helped skyrocket the group to fame. The Kuala Lumpur and Singapore concerts will be a particularly special chance to experience the group&rsquo;s evolution, style, and energy in person.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/2jOm3cYujQx6o1dxuiuqaX?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
A Must-See K-pop Event Of The Year
Since their debut, RIIZE has captivated audiences with their unique sound, crisp choreography, and compelling stage presence. The &lsquo;RIIZING LOUD&rsquo; tour represents a new chapter for the group as they take their music directly to fans around Asia &mdash; and Kuala Lumpur and Singapore are sure to be unforgettable stops along the way.
With fresh music, an elaborate stage production, and a fanbase that&rsquo;s been patiently waiting, RIIZE&rsquo;s concerts in Malaysia and Singapore are shaping up to be among the can&rsquo;t-miss K-pop events of 2025 and 2026. Whether you&rsquo;re a long-time fan or a newcomer to the RIIZE experience, get ready to sing, cheer, and dance along with one of the industry&rsquo;s fastest-rising groups.
Stay tuned for ticketing announcements and additional details as the countdown begins.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time for BRIIZE to Riize up — the boys are finally coming to KL & SG!

477ad89a886d51c98e2c60a3d78181303ea901542d4e8eddf72ed5fddf52d39b

RIIZE Is Finally Coming To Malaysia And Singapore With Their ‘RIIZING LOUD’ Asia Tour

After more than a decade of dazzling performances with EXO and a string of solo hits under his belt, Baekhyun is finally embarking on his first-ever solo world tour &mdash; and it&rsquo;s one for the books. Titled Reverie, the highly anticipated tour will span multiple continents and includes stops in Kuala Lumpur and Singapore, marking a significant milestone in Baekhyun&rsquo;s solo journey.
Who Is Baekhyun?
&nbsp;<img src="https://r2.myc.my/500aeb59f8b7424b52950248eaf5f64941fb76f1ebcc47dce690e1a1308929b0" />
Baekhyun is a South Korean singer, songwriter, and actor renowned for his dynamic vocals and charismatic stage presence. He debuted in 2012 as a member of the K-pop group EXO, as well as its sub-units EXO-K and EXO-CBX, and later became the leader of the supergroup SuperM.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/6AeMj5CMeTXRGhmUuv0LH3?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
Baekhyun launched his solo career in 2019 with the EP City Lights, which sold over 550,000 copies, making it the best-selling solo album in South Korea for that year. He continued his success with Delight (2020), which became the first album by a South Korean soloist to surpass one million sales in 19 years, and Bambi (2021), which also achieved million-seller status. His 2024 album Hello, World was the world's best-selling album by a K-pop soloist that year, with 1.4 million units sold.
Throughout his career, Baekhyun has received numerous accolades, including three consecutive Mnet Asian Music Awards for Best Male Artist from 2019 to 2021. He has also been recognized with awards from the Golden Disc Awards, Melon Music Awards, and Seoul Music Awards.
In 2023, Baekhyun established his own label, INB100, seeking greater creative autonomy while continuing group activities with EXO under SM Entertainment. He embarked on his first solo tour, the Lonsdaleite Tour, in 2024, performing across Asia and showcasing his versatility as an artist.
Beyond music, Baekhyun has ventured into acting, notably starring in the historical drama Moon Lovers: Scarlet Heart Ryeo (2016), for which he received the New Star Award at the SBS Drama Awards. He also co-hosted the music program Inkigayo and participated in various variety shows, further demonstrating his multifaceted talent.
A New Era Begins: Baekhyun&rsquo;s First Solo World Tour
The Reverie tour is more than just another concert series &mdash; it&rsquo;s the beginning of a new chapter for Baekhyun as he reconnects with fans across the globe in an intimate and powerful way. Kicking off this June 2025 in Seoul, the tour will support his forthcoming solo EP titled Essence of Reverie, due for release on 19th June 2025. This marks Baekhyun&rsquo;s fifth solo project, continuing his successful streak as one of K-pop&rsquo;s most accomplished male soloists.
From his silky-smooth R&amp;B vocals to his emotive stage presence, Baekhyun has consistently proven that he&rsquo;s a force to be reckoned with &mdash; not just as a member of EXO, but as a standalone artist in his own right. Fans can expect a blend of old favourites like Candy, UN Village, and Bambi, as well as brand-new songs from his upcoming album.
Malaysia Finally Gets Its Wish: KL Concert Confirmed
&nbsp;<img src="https://r2.myc.my/d8b97ed008510fd0f1b7186b8c013e98e87d9a350bf8b10d1c8f8b33d6fed8e5" />
Malaysian EXO-Ls have waited a long time for this moment. After skipping the country during his previous Asia-focused Lonsdaleite tour, Baekhyun is finally making his way to Kuala Lumpur. The concert is scheduled for:
<ul>
<li>Date: 23rd August 2025 (Saturday)</li>
<li>Venue: Idea Live Arena, 3 Damansara Mall, Petaling Jaya</li>
<li>Organiser: iMe Malaysia</li>
</ul>
This marks one of the first large-scale K-pop events to be held at the brand-new Idea Live Arena, which officially opened on 27th April 2025. The state-of-the-art venue can accommodate between 5,000 and 7,000 fans, depending on the configuration. Its modern design and upgraded acoustics make it a fitting location for an artist of Baekhyun&rsquo;s calibre.
While ticketing information has yet to be announced, organisers have confirmed that more details &mdash; including seating maps, pricing tiers, and fan benefits &mdash; will be revealed in the coming weeks. For now, fans are encouraged to stay tuned to iMe Malaysia&rsquo;s official channels for updates.
Singapore Welcomes Baekhyun in November
Southeast Asian fans unable to catch him in KL will have another chance later in the year when Baekhyun takes the stage in Singapore. His Singapore concert is set for:
<ul>
<li>Date: 1st November 2025 (Saturday)</li>
<li>Venue: Singapore Indoor Stadium</li>
<li>Organiser: To Be Announced</li>
</ul>
The Singapore Indoor Stadium, a familiar venue for many major K-pop acts, has played host to numerous high-profile tours in the past, and it&rsquo;s expected to be packed with eager fans when Baekhyun finally arrives.
A Tour That Spans Continents
<img src="https://r2.myc.my/24c15623fe8b08007634489dfc5c765fb512a539a0d52f5e7d4608013d5fe638" />
The Reverie world tour promises to be extensive and ambitious. Starting in Seoul, the tour will travel through Latin America, the United States, Europe, Australia, and Asia, before concluding in Singapore. Cities confirmed so far include:
June 2025
<ul>
<li>Seoul, South Korea (7&ndash;8)</li>
<li>S&atilde;o Paulo, Brazil (15)</li>
<li>Santiago, Chile (17)</li>
<li>Mexico City, Mexico (20)</li>
<li>Newark, USA (23)</li>
<li>Rosemont, USA (25)</li>
<li>Sugar Land, USA (28)</li>
</ul>
July 2025
<ul>
<li>Seattle, USA (1)</li>
<li>Oakland, USA (3)</li>
<li>Los Angeles, USA (6)</li>
<li>Berlin, Germany (13)</li>
<li>Paris, France (16)</li>
<li>Amsterdam, Netherlands (18)</li>
<li>Milan, Italy (20)</li>
<li>London, UK (22)</li>
</ul>
August 2025
<ul>
<li>Melbourne, Australia (1)</li>
<li>Sydney, Australia (3)</li>
<li>Jakarta, Indonesia (16)</li>
<li>Kuala Lumpur, Malaysia (23)</li>
<li>Macau SAR (30&ndash;31)</li>
</ul>
September 2025
<ul>
<li>Bangkok, Thailand (6&ndash;7)</li>
<li>Tokyo, Japan (13&ndash;14)</li>
<li>Taipei, Taiwan (20&ndash;21)</li>
<li>Hong Kong SAR (27&ndash;28)</li>
</ul>
October 2025
<ul>
<li>Hanoi, Vietnam (4)</li>
<li>Kobe, Japan (12&ndash;13)</li>
<li>Manila, Philippines (18)</li>
<li>Nagoya, Japan (25&ndash;26)</li>
</ul>
November 2025
<ul>
<li>Singapore (1)</li>
</ul>
The scale of the tour is a testament to Baekhyun&rsquo;s growing global influence and the unwavering support of fans across borders. It&rsquo;s especially meaningful considering it&rsquo;s his first tour since returning from military service and establishing his own label, INB100.
A Beloved Voice of His Generation
Since debuting with EXO in 2012, Baekhyun has carved out a legacy defined by vocal excellence, charismatic performances, and genre-defying solo work. Whether it&rsquo;s R&amp;B slow jams, groovy pop, or soul-stirring ballads, Baekhyun consistently delivers high-quality music that resonates deeply with his audience.
His solo accolades &mdash; including multiple Best Male Artist awards &mdash; and his status as one of Spotify&rsquo;s most streamed K-pop soloists only reinforce his artistic credibility.
Now, with the Reverie tour, Baekhyun is ready to take his artistry to even greater heights &mdash; and fans across the world are eagerly waiting to witness it live.
Are you looking forward to his concert? Let us know in the comments!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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