Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

Singapore

Impressive

Sold Out

Interesting

NEWBrew

Recycled Water

Sewage

Beer

&nbsp;If you&rsquo;re one to like alcohol, more specifically beer, trust me you&rsquo;ll probably want to try or even maybe avoid this drink when you&rsquo;re in Singapore.
&ldquo;NEWBrew&rdquo; is no ordinary beer out of Singapore and what get it standing out from the crowd. Unlike most beers, NEWBrew is made with recycled sewage!
<img src="https://c.tenor.com/JePYC-e5DRcAAAAC/spit-beer.gif" />
&nbsp;
You heard me. The beverage is a collaboration between the country&rsquo;s national water agency, PUB&lt; and local craft brewery Brewerkz. The drink was initially unveiled at a water conference back in 2018 and had finally gone on sale at Brewerkz outlets and supermarkets in April 2022.
<img src="https://cdn1.myc.com.my/image/upload/v1656647521/unsigned/lu49wnbmg6uqnkafki8c.jpg" />
&nbsp;
A customer who purchased the beverage mentioned that he couldn&rsquo;t even tell that it was made out of toilet water. In fact, he even said he wouldn&rsquo;t mind having the drink in the fridge. &ldquo;I mean, it tastes just like beer, and I like beer&rdquo;.
How is this possible?
<img src="https://cdn1.myc.com.my/image/upload/v1656647545/unsigned/im9yia31an1uub1v5shd.jpg" />
&nbsp;
Since Singapore is a small country, many of their recourses are coming from recyclable items. NEWBrew uses NEWater which is a brand of water recycled from sewage water around the island. &nbsp;
The recycled water process has been going on since 2003 as it helps improve the island&rsquo;s water security. The whole purpose of introducing the beer is also to help educate Singaporeans on the importance of sustainable water use and recycling.
The idea first sparked when the world&rsquo;s supply of fresh water had been under stress as up to 2.7 billion people find water scarce for at least one month a year. But as time went by, the idea of recycling sewage water had been largely accepted to overcome the water crisis.
Did you know that other than Singapore, countries like Israel have also incorporated such methods and cities such as London and Los Angeles are slowly starting to do something similar.
Don&rsquo;t worry, the water you&rsquo;re drinking has gone through a tedious disinfecting process which involves ultraviolet light passing through the liquids advance membranes to remove the contaminant particles. Once the process is over, the out outcome is just purely water and water is a key essential towards the chemical reactions that happen when the beer is being brewed.
Other brands also using recycled sewage
<img src="https://cdn1.myc.com.my/image/upload/v1656647574/unsigned/ycnfbf4gl9bqg4gfyzo0.jpg" />
&nbsp;
NEWBrew are not the only ones using recycled sewage for their beer but companies such as Nya Carnegie who are paired with Carlsberg and IVL Swedish Environmental Research Institute are planning to launch a pilsner with purified sewage soon. In Canada, researchers from the University of Calgary and US Water Technology company Xylem are also in works of rolling out their very own version of a recycled sewage water beer.
Are people convinced that using recycled sewage is the way to go?
<img src="https://cdn1.myc.com.my/image/upload/v1656647612/unsigned/mcj9vkkmm79cubmmsfvq.jpg" />
&nbsp;
So far, not really. The thing with the stigma of thinking recycled sewage water still disgusts many people. A Singaporean student mentioned that there&rsquo;s many other beers around and he&rsquo;d rather pick something made out of normal water.
Meanwhile, others who had personally tried the beer themselves said that they wouldn&rsquo;t of even guessed that the beer was made out of recycled sewage water. They enjoyed the taste as it was refreshing and light which made it perfect for the tropical climate in Singapore.
If you&rsquo;re still in Singapore, you better be quick as the brewery expects the stocks to run out by the end of July as their first batch has completely been sold out. The brewer also says that they will assess the market response first before deciding if they&rsquo;ll make another batch of the beer.
At first thought, it sounds bad but when you really think of it, modern technology can definitely eliminate all the bacteria out of the sewage water and it&rsquo;s safe to consume. Like if it wasn&rsquo;t safe, people wouldn&rsquo;t have implemented it in the first place am I right?
So, what&rsquo;s your opinion on beer or even water made from recycled sewage?
&nbsp;
*Sources: Visual and Reference Credits to Social Media, Bloomberg &amp; various cross references for context.
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bafkreiary46twwtdh5xm3vyv3nws7x4el3fajm2dsmsgtzrm5ppx2iwzji

Need A Beer? How About One Made From Recycled Sewage Water!

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

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A 17-year-old British schoolboy has been missing for over a month after secretly boarding a flight to Malaysia without telling anyone, leaving his family devastated and desperate for answers. David Balisong, a top-performing A-Level student from Cheadle, Greater Manchester, was last seen on the morning of 6 June, when he left his family home under the pretence of going to school.
Instead, David quietly made his way to Manchester Airport, boarded a one-way flight to Kuala Lumpur, and has not been seen or heard from since. The teenager&rsquo;s sudden disappearance has shocked those who knew him &mdash; a quiet, high-achieving young man with no history of running away or behavioural issues.
His mother, Minerva Balisong, a 50-year-old critical care nurse, has made a heartfelt public appeal for David to get in touch, even just to confirm that he is alive. &ldquo;The emotion feels like a tsunami. We never saw this coming,&rdquo; she said. &ldquo;We just want him to make contact. We&rsquo;re not angry &mdash; we love him more than he knows
No Warning Signs Before Departure
&nbsp;<img src="https://r2.myc.my/de878ec9815aa46001ff7f72ed685d15f8159529984e9964b37efc4f9d4a1220" />
David was midway through his A-Level exams at the time of his disappearance and had ambitions to study Computer Science at Manchester University, with dreams of one day working for NASA. According to his family, there were no warning signs leading up to his sudden departure.
&ldquo;He was healthy and happy. There was nothing wrong that we were aware of,&rdquo; said his mother. &ldquo;He is an ideal student and an ideal son. He&rsquo;s a homebody who always comes home. When he goes out, he asks for permission and keeps us updated.&rdquo;
On the day he vanished, David left home slightly earlier than usual &mdash; around 6.30am &mdash; and told his younger brother that he had &ldquo;some things to do at school.&rdquo; Unbeknownst to his family, he had packed his passport and headed straight to the airport to catch a 9.30am international flight.
Later that evening, when David failed to return home, his worried parents began making calls to the school and eventually discovered that his passport was missing. The next day, Greater Manchester Police (GMP) confirmed that David had travelled alone and had entered Malaysia on a 90-day tourist visa.
At the time of his departure, David had only &pound;1,200 in his bank account, and the family says he has since switched off his phone and stopped replying to emails. Born in the UK to Filipino parents, David has no known connections or relatives in Malaysia, making his choice of destination even more perplexing.
Family Left Reeling and Now Preparing to Search in Malaysia
&nbsp;<img src="https://r2.myc.my/2c088a76a6cf61c23a7c2fb75bca718142d716904d8d37e55e51c58bee44bd2b" />
The family, including David&rsquo;s father Lorenzo, 55, sister Faith, 16, and brother Daniel, 13, have been left in deep distress. They&rsquo;ve launched a GoFundMe campaign to raise funds for travel, accommodation, and local support in Malaysia, where they hope to begin searching for David themselves.
&ldquo;We are doing everything we can to hold on and stay strong,&rdquo; said Minerva. &ldquo;We can&rsquo;t wait to hear from him or see him. If he doesn&rsquo;t want to return, that&rsquo;s his choice &mdash; but we just want to know that he&rsquo;s safe. That&rsquo;s all we need.&rdquo;
David&rsquo;s aunt, Tess Fulgencio, also took to Facebook to express her anguish: &ldquo;These have been the longest and hardest days our family has ever known &mdash; filled with waiting, searching, and holding on to hope. To the Stockport Police and GMP: thank you for your tireless efforts and commitment to bringing David home. Please know that your work means everything to us, even when words fall short.&rdquo;
The police continue to investigate the case and are urging anyone who may have information about David&rsquo;s whereabouts &mdash; either in the UK or Malaysia &mdash; to come forward. Witnesses or individuals with leads are encouraged to contact 101, quoting log number 3703 of 06/06/2025.
No Leads Yet, as Questions Mount Over Why He Left
&nbsp;<img src="https://r2.myc.my/d04f7693d19af78c3059e1670a339a619e2b6ab9c34b40edc280a06dcac2e083" />
While authorities have confirmed his entry into Malaysia, no further sightings or credible leads have emerged in the weeks since. The case has puzzled both investigators and the wider public, with no clear motive or reasoning yet identified. Some have speculated that David may have been influenced by something or someone online, but nothing has been confirmed.
His family insists there were no signs of depression, abuse, or serious stress &mdash; beyond the usual pressure of exams &mdash; and have ruled out any known online grooming or radicalisation. &ldquo;He&rsquo;s a very logical, measured boy. This is so unlike him,&rdquo; said Minerva. &ldquo;We&rsquo;ve considered every possibility, but nothing makes sense. That&rsquo;s why this is so frightening.&rdquo;
The family&rsquo;s only hope now is that David will see the growing media coverage or the online fundraising campaign and reach out. &ldquo;We want him to know that he&rsquo;s loved, missed, and never alone,&rdquo; Minerva added.
As the 90-day visa period ticks down, and with no word from David, the family&rsquo;s concern is only growing. They are expected to arrive in Kuala Lumpur soon to begin a local search, speak to authorities, and retrace any steps their son may have taken.
A Painful Wait with No Answers
The Balisong family&rsquo;s story has touched many, drawing attention not just to their personal tragedy but also to broader questions about youth mental health, international travel security, and the pressures faced by high-achieving students. Still, for the family, it all comes down to one thing &mdash; David&rsquo;s safety.
&ldquo;No matter where you are, David &mdash; just let us know you&rsquo;re okay,&rdquo; Minerva pleaded. &ldquo;We don&rsquo;t need anything else. Just a message, anything. Please.&rdquo;
Anyone who may have seen David in Malaysia or has any information is urged to contact local authorities or Greater Manchester Police as soon as possible.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A-star student missing for over a month with no contact. Heartbroken family pleads for signs that he’s alive.

354deb6b8aea324726edccbbf369d01ab0eb55c74e202bcfd71f742e5960fed4

British Teen Disappears After Secret Solo Flight To Malaysia

Malaysian K-pop fans have more to look forward to this year as rising boy group 82MAJOR (에이티투메이저) is officially set to return to Kuala Lumpur for their first full concert. After creating a buzz earlier this year with their fan meeting and press conference, the group is now scheduled to perform live on a much bigger scale &mdash; and the excitement is palpable among fans.
Back in February 2025, 82MAJOR visited Malaysia for the first time, holding a warm and intimate fan event at SEGi University in Kota Damansara. The event gave Malaysian fans their first close-up interaction with the members, who left a lasting impression with their stage presence, energy, and charm. The visit also included a press conference at Pavilion KL, which further boosted their local profile.
Who Are 82MAJOR?
<img src="https://r2.myc.my/39703932d40cb647afdee1962a86445288e2efe2ae95ed1d098c58efafe88976" />
Emerging as one of the most promising new acts in K-pop, 82MAJOR is a six-member boy group under Great M Entertainment, officially debuting in October 2023. The group consists of charismatic members: Jungseok, Chanhyeok, Seokjun, Donghyeon, Yunho, and Yechan&mdash;each bringing distinct vocal tones, dance styles, and personalities to the group&rsquo;s growing appeal.
<iframe src="https://www.youtube.com/embed/yhe0QukH4QE" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Their debut single &ldquo;FIRST CLASS&rdquo; made an immediate impact with its bold concept and gritty hip-hop energy, setting them apart from more conventional rookie debuts. The track showcased their confidence, swagger, and tight choreography, earning them attention from both local fans and international audiences.
What&rsquo;s notable about 82MAJOR is their raw edge and performance-driven style, which taps into a global Gen Z audience hungry for authenticity and bold self-expression. The group has since released follow-up tracks like &ldquo;Sure Thing&rdquo; and &ldquo;Get it Hot&rdquo;, reinforcing their sound identity and stage charisma.
While still early in their career, 82MAJOR has been featured in several "Rookie to Watch" lists by Korean media outlets and are beginning to gain traction across social media and global K-pop platforms. Their potential for growth, combined with a fresh sound and striking visuals, positions them as a group to watch in the next wave of K-pop talent.
Following Their North American Success
<img src="https://r2.myc.my/ebad64acaf013d14724353149de654d699243e39952a478611617f1a92bd63ba" />
82MAJOR has had a packed schedule in 2025, particularly with their &ldquo;82 SYNDROME&rdquo; North American tour, which began in May and covered 25 cities across the United States and Canada. The tour has played a major role in expanding their international reach, drawing in new fans with their powerful performances, captivating choreography, and on-stage charisma.
Their final North American performance will be held in Los Angeles on 19 July, marking the end of a two-month tour across major cities. After a brief break to recharge, the group is expected to begin preparations for their Asia tour, with Malaysia already locked in as one of the confirmed destinations.
Although a full list of Asia tour stops has not been officially released, Malaysian fans can rest assured knowing Kuala Lumpur is already on the schedule.
Concert Information &ndash; What We Know So Far
&nbsp;<img src="https://r2.myc.my/0cc39f5315ac7d890ed33cdc536ea62cf96f51005f6d681a3be440832c4d1762" />
Here are the official details announced for 82MAJOR&rsquo;s highly anticipated concert in Kuala Lumpur:
82MAJOR&rsquo;s 82 SYNDROME Concert in Kuala Lumpur
<ul>
<li>Date: Saturday, 4 October 2025</li>
<li>Time: 7:00 PM</li>
<li>Venue: Idea Live Arena, Kuala Lumpur</li>
<li>Organiser: iMe Malaysia</li>
<li>Ticket Sales Platform: BookMyShow (ticketing details to be announced)</li>
</ul>
The concert is being organised by well-known promoter iMe Malaysia, which has a strong track record of bringing top-tier K-pop acts to Malaysian shores. Ticket pricing and seat map information will be released in the coming weeks, and fans are advised to stay tuned to official channels for timely updates.
Fan Anticipation at an All-Time High
This marks the group&rsquo;s first full concert in Malaysia, and it will be an entirely different experience compared to their earlier fan meeting. Instead of short segments and casual Q&amp;A sessions, fans can expect a high-energy, fully choreographed show, complete with a dynamic setlist, fan-favourite songs, and heartfelt moments with the crowd.
For many MAJORs, this is the long-awaited opportunity to see the boys in their element &mdash; delivering a concert that reflects their musical growth, stage confidence, and group chemistry.
Social media has already begun buzzing with fan reactions, and hashtags related to the concert are steadily gaining traction among Malaysian K-pop communities.
New Music Hints and Rising Popularity
As the countdown to their Kuala Lumpur concert begins, fans are eagerly speculating about a possible comeback from 82MAJOR in the lead-up to October. With their North American tour wrapping up and their fanbase expanding rapidly across Asia, many anticipate the release of new material, potentially an EP or a special single designed for the Asian leg of their tour.
<iframe src="https://www.youtube.com/embed/bY2JgNSFEG0" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
In the meantime, fans can enjoy the group&rsquo;s latest release, &ldquo;TAKEOVER&rdquo;, a high-energy track that highlights 82MAJOR&rsquo;s refined production style, strong choreography, and distinctive vocal sound. The song has steadily gained traction online, with streaming numbers and YouTube views continuing to climb, boosted by the group&rsquo;s recent international exposure.
Should new music be released before October, Malaysian fans may be among the first to experience it live, adding an extra layer of excitement to what is already shaping up to be a major milestone for both the group and their local supporters. Whether or not a new comeback arrives in time, one thing is certain: 82MAJOR&rsquo;s Kuala Lumpur concert promises to be a must-see event.
Stay Tuned for More Updates
As anticipation builds, fans can expect more updates in the coming weeks &mdash; including ticketing tiers, fan benefits, and possible meet-and-greet packages. With 82MAJOR continuing to gain momentum globally, this concert is shaping up to be one of the most memorable K-pop events in Malaysia this year.
Mark your calendars for 4 October 2025, and get ready to chant, dance, and sing your heart out with 82MAJOR in Kuala Lumpur.
Are you excited? Because we definitely know we are!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The wait is over, Malaysia is officially on their Asia tour stop for a full concert!

70fa233af6c147e78fdf7379d32cd10dfaff7bfee43748b2eff8382b299faf35

82MAJOR Are Returning To KL For Their First Full Concert In October!

The United States will impose a sweeping 25% tariff on all Malaysian products entering the country from 1 August 2025. The move, announced by former US President Donald J. Trump in an official letter dated 7 July to both Prime Minister Datuk Seri Anwar Ibrahim and His Majesty Sultan Ibrahim, signals a significant escalation in US-Malaysia trade relations.
Trump cited longstanding grievances over Malaysia&rsquo;s trade practices, specifically &ldquo;tariff, non-tariff policies and trade barriers&rdquo; that he claims have created an &ldquo;unsustainable&rdquo; trade deficit. The letter, also posted on his Truth Social platform, reflects the former president&rsquo;s familiar stance on rebalancing trade ties with US partners.
&ldquo;Relationship Has Been Far From Reciprocal&rdquo;
&nbsp;<img src="https://r2.myc.my/2958ae1ab385de2c25ee5e30e0936366f1c080ab474a39507054532bc9a99b8c" />
In the letter, Trump acknowledged the longstanding economic partnership between the two countries but insisted it had been one-sided.
&ldquo;We have had years to discuss our trading relationship with Malaysia,&rdquo; he wrote, &ldquo;and have concluded that we must move away from these long term, and very persistent trade deficits engendered by Malaysia&rsquo;s tariff and non-tariff policies.&rdquo;
The blanket 25% tariff will be imposed across all sectors, separate from any existing sectoral tariffs. These include additional levies&mdash;25% on automotive exports and up to 50% on steel and aluminium products&mdash;affecting manufacturing-heavy countries in the region.
No Tariff for US-Based Manufacturing
&nbsp;<img src="https://r2.myc.my/fa1043982fa099d07eebbdb7887243953f2e8292773e3749af89270009023381" />
To soften the blow, Trump offered Malaysian companies an alternative: relocate manufacturing operations to the United States. He pledged that products made within US borders would be exempt from the new tariff.
&ldquo;There will be no tariff if Malaysia, or companies within your country, decide to build or manufacture products within the United States,&rdquo; he said, adding that his administration would facilitate swift approvals &ldquo;in a matter of weeks.&rdquo;
Warning Against Retaliation and Transshipping
&nbsp;<img src="https://r2.myc.my/aa36b7c613ec04b72bbd241ed96a996d6315fabf8cd11a06913886e3a694d020" />
Trump further warned that any attempt by Malaysia to retaliate with higher tariffs on US imports would be met with an equivalent increase on top of the existing 25% rate.
&ldquo;If, for any reason, you decide to raise your tariffs, then whatever number you choose will be added onto the 25% we charge,&rdquo; he declared.
Additionally, goods transshipped from or through Malaysia to avoid higher tariffs will also be taxed at the highest applicable rate. This measure is in line with Washington&rsquo;s broader clampdown on transshipments&mdash;especially from China&mdash;via third countries in Southeast Asia.
The tariff rate, initially announced as 24% in April under Trump&rsquo;s &ldquo;Liberation Day Tariffs&rdquo; package targeting 49 countries, was temporarily paused for 90 days to allow for negotiations. Malaysia held formal trade talks in Washington from 18&ndash;20 June and had expressed hope for concessions, particularly for its electronics and export manufacturing sectors.
However, with talks yielding little progress, Trump extended the pause by three weeks before increasing the tariff rate by one point to 25%.
Part of Wider Regional Clampdown
Malaysia is not alone in facing higher US import duties. Japan and South Korea were also notified of a 25% tariff, while Indonesia faces a 32% rate, Thailand 36%, and Laos and Myanmar 40%&mdash;down from Trump&rsquo;s earlier April figures. Cambodia, meanwhile, saw its proposed tariff reduced from 49% to 36%.
Notably, Malaysia&rsquo;s inclusion alongside close US allies Japan and South Korea was seen by some as a sign of parity, albeit a painful one.
&ldquo;We are in the same club,&rdquo; one senior Malaysian trade official remarked anonymously, &ldquo;but we expected some reduction&mdash;not a hike.&rdquo;
Market Concerns and Economic Impact
&nbsp;<img src="https://r2.myc.my/3fb94d6cf87b7b7cbd57ec7539443172e968ec3f152da94b937bfc160d9694f7" />
The new tariff comes as US Secretary of State Marco Rubio prepares for his first official visit to Malaysia during the ASEAN Foreign Ministers&rsquo; Meeting. His arrival is expected to bring further diplomatic dialogue, although the tone has already been set by Trump&rsquo;s announcement.
Experts have warned of broader economic implications. &ldquo;A 25% tariff will have a major impact on exports including in-demand items like autos and semiconductors,&rdquo; said William Alan Reinsch of the Centre for Strategic and International Studies. &ldquo;It means higher prices in the US and slower economies in affected countries.&rdquo;
Trump&rsquo;s Unpredictable Trade Playbook
Trump&rsquo;s move follows a familiar pattern&mdash;announce a tariff, offer a deadline, and extend it if needed. With the 1 August deadline looming, many wonder whether another delay is in store&mdash;or if this time, the tariffs will truly take effect.
Wendy Cutler, former US trade negotiator, said the timing may still allow room for breakthroughs. &ldquo;While the news is disappointing, it doesn&rsquo;t mean the game is over,&rdquo; she noted, pointing out that last-minute deals, like the one recently struck with Vietnam, could still emerge.
Malaysia&rsquo;s Next Move
As of now, Putrajaya has yet to issue an official response to the new 25% tariff. However, trade officials say negotiations will continue. Malaysia remains hopeful that diplomacy can still bring relief to its crucial export sectors and mitigate the blow to its economy.
Until then, businesses and exporters brace for impact&mdash;while watching closely whether Trump&rsquo;s tariff ultimatum holds firm or shifts once more.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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New tariff takes effect 1 August; transshipped goods face threat of even higher duties.

614bc4acbd1ca10c74719f1de9336ccaa0bed73b845a1ff077071315d6a56513

Trump Imposes 25% Tariff On Malaysian Goods Amid Escalating Trade Tensions

A group of over 30 cyclists has triggered widespread backlash after sharing a video online depicting a confrontation with a RapidKL bus driver along Jalan Bestari, Kuala Selangor. The incident, which took place on the morning of Sunday, 6 July, was initially intended to expose what the cyclists described as dangerous and aggressive driving. Instead, it drew unexpected public sympathy for the bus driver and ignited a broader debate about road etiquette in Malaysia.
Cyclists Accuse Driver of Reckless Behaviour
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In the viral video, the cyclists alleged they were riding safely on the left-most lane of the road when the bus driver approached at high speed and allegedly swerved dangerously close to their formation. According to one of the cyclists who posted on TikTok under the username @spaceramenn, &ldquo;He almost hit our cyclists while the right lane was empty. He could&rsquo;ve just moved to the right lane for a few seconds.&rdquo;
The group claimed the incident wasn&rsquo;t isolated. They accused the driver of having behaved similarly earlier that morning, suggesting a pattern of intimidation. Matters escalated when the bus came to a halt, and the driver exited the vehicle to confront the cyclists directly. According to their post, the driver attempted to physically assault one of them, kicking at a cyclist during the roadside argument.
Public Shaming Backfires: Personal Info Shared Online
In what appeared to be an attempt to seek public support and prompt disciplinary action, the cyclists shared the driver&rsquo;s full name, bus registration plate, and employee ID on social media platforms. However, their efforts backfired. Rather than drawing outrage towards the driver, the post unleashed a wave of criticism against the cyclists themselves.
Many Malaysians took issue with the decision to publicly doxx the driver, pointing out that he appeared calm and collected in the video, even when surrounded by a large, agitated group. The release of personal information without due process also raised concerns about online harassment and trial by social media.
JPJ Intervenes and Defuses the Situation
&nbsp;<img src="https://r2.myc.my/24da9296121450e449c634ebca9d6be4595ec96d7b7f1569e2b36f437c2f40dd" />
As luck&mdash;or misfortune&mdash;would have it, the confrontation took place not far from a Road Transport Department (JPJ) office. Officers who happened to be nearby responded promptly and de-escalated the situation. They separated both parties and provided guidance, reminding the cyclists to remain on the far-left side of the road for their own safety.
According to the cyclists, they insisted they had already been doing so. However, video footage and witness commentary suggested that several riders were cycling side-by-side, taking up more space than advisable and potentially obstructing traffic.
Netizens Side with the Bus Driver
Public sentiment online quickly leaned in favour of the bus driver. Social media users commented in droves, with many expressing frustration about the behaviour of large cycling groups on Malaysian roads. &ldquo;Hundreds of comments flooded the post&mdash;and nearly all of them defended the bus driver,&rdquo; one observer noted.
A particularly popular comment summed up the sentiment: &ldquo;We criticise kids on &lsquo;basikal lajak&rsquo; for being reckless on roads, but now adults are setting the same poor example.&rdquo; Others pointed out the professionalism displayed by the driver, who didn&rsquo;t retaliate aggressively despite being provoked.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/a92c48025ec39b283721dedccd2afff395da1407f9440957eebc7ed8b68cc8a0" />
Wider Debate on Cycling Etiquette Resurfaces
<img src="https://r2.myc.my/e551aff892d85e2e1fd0650c8e8c107a0471841072faf3bf1d4592521edf05b6" />
The incident has reignited discussions about road-sharing norms, particularly when it comes to cyclists using public roads. Although cyclists are legally allowed to use the roads, their presence&mdash;especially in large numbers&mdash;often leads to tension with motorists.
Some users argued that cycling in large groups during peak hours or on busy roads can be dangerous not only for the cyclists themselves but for others as well. The lack of dedicated cycling infrastructure in many parts of Malaysia has only added to the problem, forcing cyclists and vehicles to compete for limited space.
Calls for Road Safety Reform and Public Awareness
In the wake of the backlash, many have called for the government and relevant authorities to take a more proactive stance. Suggestions include introducing clearer cycling regulations, investing in dedicated bicycle lanes, and launching public campaigns on shared road responsibilities.
&ldquo;Cyclists want respect, but that comes with responsibility,&rdquo; one commenter wrote. &ldquo;If you&rsquo;re holding up traffic and causing a hazard, you should expect some level of pushback.&rdquo;
Others proposed that both motorists and cyclists receive regular awareness training to foster better mutual understanding and reduce road rage incidents.
Lessons from the Digital Age: When Going Viral Backfires
This episode offers a cautionary tale about the double-edged nature of social media. What the cyclists may have intended as a public appeal for justice turned into an unexpected referendum on their own behaviour. The very footage they hoped would support their claims ended up undermining them.
In the age of instant virality, public opinion can be swift and unforgiving. It serves as a reminder that accountability and context matter&mdash;both in how we act on the road and how we represent ourselves online.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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What started as a confrontation ended in full public backlash.

e9a832d9ce3c9b5d3dab0afde90197d49911933d5c2337fda1d5f851426c7908

Cyclists Slammed By Public After Confrontation With RapidKL Bus Driver In Kuala Selangor

A Disturbing First in Online Safety Prosecution
In a landmark legal case under the United Kingdom's new Online Safety Act 2023, 23-year-old Tyler Webb, from Loughborough, Leicestershire, has become the first person in the country to be convicted of encouraging serious self-harm online. He was sentenced to nine years and four months in custody under a hybrid order, which will see him detained in a secure mental health facility before potentially serving the rest of his sentence in prison.
The charges were brought after Webb relentlessly encouraged a vulnerable 21-year-old woman to harm herself for his own sexual gratification, eventually urging her to attempt suicide during a video call. His actions were described in court as "calculated psychological violence".
Grooming and Psychological Coercion
&nbsp;<img src="https://r2.myc.my/7be96f7ac1f388a1a2a31b7db5ce529cb7e137cde57acd0a07b4c776349bee8d" />
Webb met his victim in June 2024 via an online support forum for mental health issues, where she was seeking help. After establishing contact, he persuaded her to move their conversations to the encrypted Telegram messaging app, where the abuse escalated.
Over a period of six weeks, Webb groomed the woman, gradually manipulating her into self-harming and then into attempting suicide. Prosecutors revealed that he would instruct her how to harm herself and demanded she send photos of her injuries, which he used for sexual pleasure. He became agitated when she self-harmed without his prompting, as it meant he couldn't witness or control the act.
In one especially harrowing incident on 2 July 2024, Webb persuaded her to attempt suicide via a 44-minute video call. She passed out during the attempt, but survived. Upon regaining consciousness, Webb coldly instructed her to try again.
Victim&rsquo;s Bravery and Pain
<img src="https://r2.myc.my/51de215952f50354892e3feba71869e7ad2cb87b8eebb4c93e7bcc85b739d25c" />
The victim courageously reported the incident to police the following day. Her evidence &ndash; including audio recordings, screenshots, and photographs &ndash; formed the backbone of the prosecution case. She later admitted she felt guilty for getting him in trouble and listened to the audio again, only to realise the severity of his manipulation. Tragically, she attempted suicide again after listening to the recording.
In a powerful victim impact statement read in court, she said:
"He tried to kill me, not with his hands, but with his words... What Tyler did was not a mistake. It was calculated psychological violence."
She added:
"There will never be another second on this Earth where I don't have to live with the pain of what happened."
Legal Milestone Under the Online Safety Act
&nbsp;<img src="https://r2.myc.my/48fdab88645448b1f833f0ec480d1f48b53a3f2f6d8269d0c61855c9294dd2df" />
Webb&rsquo;s conviction under Section 184 of the Online Safety Act 2023 marks a historic first for this new legislation, which criminalises encouraging serious self-harm online. Although encouraging suicide has been an offence since 1961, this newer section addresses the rise of online abuse in the digital age.
Alex Johnson, from the Crown Prosecution Service (CPS), called it a "watershed prosecution" and warned that others have already been charged under the same law. He praised the victim's bravery, adding:
"If she had not come forward, Webb would have remained at liberty and free to target other vulnerable people online."
During sentencing at Leicester Crown Court on 4 July 2025, Webb appeared visibly distressed, at one point lying on the floor as a coping mechanism. His defence counsel, Joey Kwong, revealed that Webb had long suffered from autism spectrum disorder, borderline personality disorder, and depression.
Despite these conditions, the court was clear that his actions were deliberate and dangerous. The judge concluded that Webb was manipulative, sexually motivated, and posed a significant risk to others. He will remain in a mental health facility until deemed fit for release, at which point he will serve the rest of his sentence in prison.
Police and Public Reaction
Detective Constable Lauren Hampton, who led the investigation, described the case as one of the most distressing in her career. She said:
"Webb preyed upon a vulnerable woman at a time when she was reaching out for help and support. His vile requests were calculated and deliberate, and he knew they could result in her death."
She praised the victim for her extraordinary courage, adding:
"Her actions have undoubtedly safeguarded others."
This case has sparked widespread attention and debate, not only due to the horrifying nature of the offence, but also because it represents a significant turning point in the prosecution of digital harm. It stands as a stark warning that the Online Safety Act has teeth&mdash;and will be used to pursue justice for victims of online abuse.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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He met her in a mental health forum then manipulated her into self-harm and suicide attempts.

43fc9ae1d406fd089fa4ebfb2cae7684b7326ba5d24861ea3d77b1ca4f15aa2a

UK Man Sentenced To 9 Years In Prison For Encouraging Woman To Kill Herself Via Social Media

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 