Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

support local

competition

public opinion

CHAGEE

new menu

ZUSCoffee

new drinks

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
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My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
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Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

Kuala Lumpur City Hall (DBKL) has been grappling with widespread online service disruptions since late April, and now, serious allegations have emerged suggesting that the city&rsquo;s systems may have been the target of a major cyberattack. The incident has sparked public concern, parliamentary scrutiny, and mounting pressure on DBKL to provide a full and transparent explanation.
MP Tan Kok Wai Alleges Hacking and Ransom Demand
&nbsp;<img src="https://r2.myc.my/5efb756bf1caa6406a6117e1564cee813665a1409d14e1d7bf748d7bddbf58d5" />
Cheras Member of Parliament (MP) Tan Kok Wai recently alleged that DBKL&rsquo;s online infrastructure was compromised by hackers who demanded a staggering USD55 million (~RM236 million) in ransom. According to Tan, this information came from a highly reliable source, though not directly from Kuala Lumpur Mayor Datuk Seri Maimunah Mohd Sharif. Nonetheless, he stated he had sufficient reason to believe the claim was credible.
Tan questioned the prolonged service disruption, arguing that if it were a routine technical glitch, it should not have taken more than three weeks to resolve. "This clearly points to a more severe issue than has been publicly acknowledged," he remarked.
Concerns Over Public Data and Communication Breakdown
&nbsp;<img src="https://r2.myc.my/58b3a1c0e24f843bbb91c6a0f83f7264e5bc067c9544975c3a3bc215d894bc5f" />
The MP further raised alarms over the potential compromise of public data. He highlighted that DBKL&rsquo;s facial recognition system, used to enter its premises, has also failed. "Everyone now has to manually submit their details, which raises the risk of tens of thousands of personal data being leaked," he warned.
Tan also criticised the lack of communication from DBKL. He said he contacted the Mayor&rsquo;s special assistant on 8 May requesting a meeting, but had not received any follow-up. "I&rsquo;m not just bringing this up for political reasons. My constituency&rsquo;s public facilities also need urgent attention. It has been ten days with no reply whatsoever," he said.
Other Members of Parliament have joined Tan in demanding answers. Seputeh MP Teresa Kok reported receiving public complaints over long queues at DBKL offices due to the digital outage. Meanwhile, Kepong MP Lim Lip Eng urged DBKL to issue a formal explanation about what has gone wrong with their systems.
Tan further noted that key internal meetings between MPs and the KL Mayor have not taken place. The last known consultation was on 15 April, and meetings scheduled for May have yet to occur. He expressed concern that DBKL&rsquo;s usual governance processes may be disrupted due to the IT system failures.
Impacted Services and Alternative Measures
&nbsp;<img src="https://r2.myc.my/89d00b6185e0e1444e6f76d708c368dc22e68291043639ae689bf85fc99a8e18" />
DBKL first notified the public of service disruptions on 28 April, posting a brief message on its official Facebook page. However, the lack of detailed updates since then has only added to public frustration.
The following DBKL services have been significantly affected:
<ul>
<li>Assessment tax payment portal</li>
<li>Rental payment portals for houses and market lots</li>
<li>Compound fine payment portal</li>
<li>eLesen (business licensing)</li>
<li>Adu@KL (public complaints and feedback)</li>
</ul>
There have also been reports that email systems for some departments were temporarily inaccessible.
In a statement issued on 18 May, DBKL acknowledged the disruptions but stopped short of confirming any cybersecurity incident. The city hall said it has been working closely with the Malaysian Communications and Multimedia Commission (MCMC) and the National Cyber Security Agency (NACSA) to address the issues. They stated that systems began gradually recovering from 1 May and that full restoration is anticipated by 23 May.
To help maintain public services during the outage, DBKL has:
<ul>
<li>Offered assistance through its official social media channels</li>
<li>Shared regular updates on service recovery timelines</li>
<li>Enabled some payments and licensing functions to resume in phases</li>
</ul>
Official Silence on Alleged Hack
&nbsp;<img src="https://r2.myc.my/cb6a2fb0ed270ce8b0b80649dcf8863100e9f96fb13a48125160c1e22d954702" />
Despite growing public and political pressure, DBKL has not acknowledged any hacking incident or ransom demand. This has left many wondering whether the authorities are withholding crucial information or if the breach is still under investigation.
Tan Kok Wai has called on Prime Minister Datuk Seri Anwar Ibrahim, Federal Territories Minister Datuk Seri Dr Zaliha Mustafa, and Mayor Datuk Seri Maimunah Mohd Sharif to break their silence and provide a detailed public briefing.
"The public has a right to know. DBKL cannot keep silent in the face of such a serious issue. It must take responsibility and assure citizens that their data and services are safe," said Tan.
A Crisis of Confidence
The incident has sparked a broader debate about cybersecurity readiness within public institutions. Questions are being raised about how DBKL safeguards sensitive data, how often its systems are audited, and whether it has robust contingency plans in place for cyberattacks.
Earlier in late March, Malaysia Airports was hit by a cyberattack and the government had called for the strengthening and investment in cybersecurity infrastructure to prevent similar incidents from happening.
Read: <a href="https://myc.my/articles/4214/malaysia-airports-hit-by-cyberattack-government-rejects-rm444-million-ransom-demand">Malaysia Airports Hit By Cyberattack: Government Rejects RM44.4 Million Ransom Demand</a>
While DBKL maintains that backup data remains intact and that recovery efforts are being conducted cautiously, the lack of direct answers has eroded public trust. The city hall has promised to investigate the root cause of the disruption and pledged to strengthen its ICT and cybersecurity frameworks moving forward.
Until the full truth is revealed, residents and lawmakers alike remain in the dark, anxious for transparency, accountability, and above all, assurance that such an event will not happen again.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite acknowledging the disruption and ongoing recovery efforts, DBKL has yet to confirm if a cyberattack occurred.

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DBKL Allegedly Hit With RM236 Million Ransom Demand, Services Disrupted For Weeks

K-pop fans in Malaysia had their curiosity piqued last week when GME International, a well-known concert organiser, posted a cryptic teaser image on social media. The visual &mdash; a delicate flower trapped inside a glowing lightbulb, surrounded by heavy metal chains &mdash; was anything but random. It was instantly recognised by loyal fans as a symbolic nod to HIGHLIGHT&rsquo;s official lightstick and their latest single, &ldquo;Chains&rdquo;.
The teaser quickly sparked speculation that the veteran K-pop group would soon be announcing a concert in Malaysia. Fan theories began circulating online, with many interpreting the motifs as a clear message: HIGHLIGHT is coming back.
From BEAST to HIGHLIGHT: A Journey of Reinvention and Resilience 
&nbsp;<img src="https://r2.myc.my/0407dbf0bac1578241c123d4a8902e80adc05ece6905447efaabd559ed2566ad" />
HIGHLIGHT, formerly known as BEAST (비스트), is one of K-pop&rsquo;s most enduring and respected groups, celebrated for their emotional storytelling, musical versatility, and unwavering bond with fans. Originally debuting in 2009 under Cube Entertainment, BEAST quickly rose to stardom with powerful performances and iconic hits like &ldquo;Shock,&rdquo; &ldquo;Fiction,&rdquo; &ldquo;Beautiful,&rdquo; and &ldquo;Beautiful Night.&rdquo; Their 2011 track &ldquo;Fiction&rdquo; earned them Song of the Year at the KBS Music Festival and solidified their place as one of the leading acts of second-generation K-pop.
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Though initially dubbed a &ldquo;recycled group&rdquo; due to members' previous setbacks in the industry, BEAST defied expectations and built a legacy through talent, perseverance, and a string of chart-topping albums, including Fiction and Fact and Time, the latter of which won Record of the Year at the Seoul Music Awards.
In 2016, after leaving Cube Entertainment, remaining members Yoon Doo-joon, Yang Yo-seob, Lee Gi-kwang, and Son Dong-woon took a bold leap. They reintroduced themselves as HIGHLIGHT under their own label, Around Us Entertainment, signaling a fresh chapter in both identity and artistry. Their 2017 re-debut with Can You Feel It? and its upbeat single &ldquo;Plz Don&rsquo;t Be Sad&rdquo; proved to be a triumphant return, topping Korean music charts and reaffirming their popularity.
Since then, HIGHLIGHT has continued to evolve, releasing well-received tracks like &ldquo;Can Be Better,&rdquo; &ldquo;BODY,&rdquo; &ldquo;Take Care,&rdquo; &ldquo;Switch On,&rdquo; and most recently, &ldquo;Chains,&rdquo; a powerful anthem praised for its emotional depth and maturity. Their discography is a testament to their growth, with each release showcasing a refined sound and introspective lyricism that resonates with long-time fans and new listeners alike.
Now celebrating over 15 years in the industry, HIGHLIGHT remains a symbol of reinvention and loyalty. Their enduring success speaks volumes about their artistry and the unwavering support of their dedicated fanbase, LIGHTs, who have followed their journey from BEAST to legends in their own right.
Official Announcement Confirms Tour Stop in Malaysia
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&nbsp;
And now, it's official &mdash; HIGHLIGHT will be making their long-awaited return to Malaysian shores this 27th September 2025, performing live at IDEA LIVE Arena in Kuala Lumpur as part of their newly unveiled [RIDE OR DIE] Asia Tour. The announcement, made earlier today (Monday, 19th May), was met with overwhelming excitement from fans across the country who have been waiting for the group&rsquo;s return since their last visit years ago.
This marks a significant stop on what is shaping up to be a high-energy regional tour by one of K-pop&rsquo;s most enduring and beloved acts.
Event Details at a Glance
HIGHLIGHT LIVE 2025 [RIDE OR DIE] in Malaysia
<ul>
<li>Date: Saturday, 27th September 2025</li>
<li>Time: 8:00 PM</li>
<li>Venue: IDEA LIVE Arena, Kuala Lumpur</li>
<li>Organiser: GME International</li>
<li>Ticketing Information: To be announced</li>
</ul>
Fans are advised to stay tuned to GME International&rsquo;s official social media channels for ticketing details, pricing, and seating arrangements, which are expected to be released in the coming weeks.
The [RIDE OR DIE] Tour: A Celebration of Longevity
The 2025 [RIDE OR DIE] Asia Tour promises to be more than just a concert &mdash; it&rsquo;s a celebration of HIGHLIGHT&rsquo;s longevity and evolution. Though specific details of the concert&rsquo;s setlist and staging are still under wraps, fans can expect a mix of nostalgic hits and fresh material, delivered with the charisma and energy that have become HIGHLIGHT&rsquo;s trademarks.
Apart from Malaysia, other confirmed tour stops include Manila, Taipei, Tokyo, and Bangkok, with the possibility of more cities to be added in the near future. Fans in neighbouring countries such as Singapore, Vietnam, or Indonesia may still have a chance to catch the tour, pending further announcements.
Malaysian Fans Rejoice
&nbsp;<img src="https://r2.myc.my/2fd38e4a3520093704052850084aacf788f5eadb3bfdfb756c6f669fde90b277" />
For Malaysian LIGHTs, the news of HIGHLIGHT&rsquo;s upcoming concert is particularly thrilling. The group&rsquo;s last performance in Malaysia took place several years ago, and fans have since been vocal in their hopes for a return. Social media platforms lit up with celebratory messages following the official announcement, with hashtags related to the tour quickly trending.
Many fans have expressed appreciation for the group&rsquo;s enduring presence in the industry, noting how HIGHLIGHT has remained active and relevant despite the many shifts in the K-pop landscape over the past decade.
More Updates to Come
With ticketing details yet to be announced, fans are urged to remain patient and keep an eye on GME International&rsquo;s platforms for the latest updates. Given HIGHLIGHT&rsquo;s dedicated fanbase and the group&rsquo;s limited appearances in the region, demand for tickets is expected to be high.
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In the meantime, fans can prepare for the concert by revisiting the group&rsquo;s discography, diving into past performances, or simply streaming their latest single &ldquo;Chains&rdquo; &mdash; a track that symbolically ties together the group&rsquo;s history, struggles, and unwavering unity.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, digging the remains of my bank account to secure tickets.  

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Catch K-pop Group HIGHLIGHT Live In KL For Their [RIDE OR DIE] Tour This September!

The Malaysian Communications and Multimedia Commission (MCMC) has announced the introduction of two fully-funded scholarship programmes aimed at empowering underprivileged and high-achieving students to thrive in the nation&rsquo;s rapidly evolving communications and multimedia landscape. The MCMC LEGASI and MCMC CARE scholarships are designed to support the development of critical digital skills aligned with Malaysia&rsquo;s digital transformation goals.
Investing in Malaysia&rsquo;s Digital Talent Pipeline
Both scholarship schemes aim to fast-track the cultivation of expertise in high-demand areas such as Artificial Intelligence (AI), Data Science, Cybersecurity, the Internet of Things (IoT), Media, and Telecommunications. This aligns with MCMC&rsquo;s strategic vision to strengthen the country&rsquo;s digital capabilities and support a more inclusive, technology-driven economy.
MCMC LEGASI: A Merit-Based Pathway to Global Education and Employment
&nbsp;<img src="https://r2.myc.my/ec83164ff5ac958896bf9c5aa9aa94a697c7ccde4eec4b96babdabe3edd49779" />
MCMC LEGASI is a merit-based scholarship targeted at exceptional students pursuing recognised undergraduate programmes, both locally and abroad. This prestigious award covers full tuition fees, living expenses, and includes a guaranteed position with MCMC upon graduation, providing a clear and structured career path in digital policy and regulatory development.
Eligible fields of study under the LEGASI scholarship include:
<ul>
<li>Data Science &amp; Analytics</li>
<li>Internet of Things (IoT)</li>
<li>Information and Network Security, including Cybersecurity</li>
<li>Telecommunications</li>
<li>Broadcasting and Media</li>
<li>Engineering</li>
<li>Policy, Law &amp; Regulatory Management</li>
<li>Urban Planning and Management</li>
<li>Economics &amp; Finance</li>
</ul>
To qualify, applicants must not be over 22 years of age at the point of degree enrolment, and must meet one of the following academic criteria:
<ul>
<li>Minimum 3As in STPM</li>
<li>Minimum 3As in the GCE A-Level programme</li>
<li>ATAR score of at least 85% (Australian Matriculation)</li>
<li>SAT score of at least 1,200 (American Foundation Programme)</li>
<li>CGPA of 3.50 or above (out of 4.00) for Diploma/Foundation/Matriculation</li>
<li>A minimum of 35 points in the International Baccalaureate (IB)</li>
</ul>
MCMC CARE: Supporting Underprivileged Students in Public Universities
&nbsp;<img src="https://r2.myc.my/66276561a522cd40bd3060a55e1b940c4b77587e6971c54505d6f3c1eb11828f" />
The MCMC CARE scholarship, on the other hand, is a needs-based financial aid scheme for underprivileged students studying at local public universities. While it similarly covers full education-related costs, it does not carry a bonding obligation, offering recipients greater flexibility.
Instead, MCMC CARE includes an internship opportunity with MCMC, enabling students to gain valuable industry exposure and hands-on experience in the communications and multimedia sector before entering the job market.
Fields of study eligible for MCMC CARE mirror those of LEGASI, ensuring consistency in the Commission&rsquo;s talent development focus:
<ul>
<li>Data Science &amp; Analytics</li>
<li>Internet of Things (IoT)</li>
<li>Information and Network Security, including Cybersecurity</li>
<li>Telecommunications</li>
<li>Broadcasting and Media</li>
<li>Engineering</li>
<li>Policy, Law &amp; Regulatory Management</li>
<li>Urban Planning and Management</li>
<li>Economics &amp; Finance</li>
</ul>
Commitment to a Digitally Inclusive Malaysia
<img src="https://r2.myc.my/7258605a85793fd2a17a3648579807ea49120cc33b3124e78385e0bd95c35f97" />
According to Tan Sri Mohamad Salim Fateh Din, Executive Chairman of MCMC, the scholarships form part of a broader initiative to ensure no one is left behind in Malaysia&rsquo;s digital future. &ldquo;By supporting deserving students from all walks of life, the Commission is paving the way for a more inclusive and innovation-driven future,&rdquo; he said.
Application Timeline and Further Information
Applications for both MCMC LEGASI and MCMC CARE will open in June 2025, with successful candidates announced in August 2025.
For detailed eligibility requirements and to express your interest, visit the official <a href="https://mcmc.gov.my/academy/en/scholarships-1">MCMC scholarship page.</a> Further updates and announcements will be available through MCMC&rsquo;s official social media platforms.
If you&rsquo;re a university student seeking scholarship opportunities, now is the time to apply. This is a rare and valuable chance&mdash;students are encouraged to make the most of it.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Currently enrolled in a local university? You may be eligible for a full scholarship!

866c2c795ad4a90327748145550cf5c8b5490ef15247905d74e91f493a94fade

MCMC Introduces Two Fully-Funded Scholarships To Cultivate Malaysia’s Digital Talent

From Friday 23 May to Wednesday 28 May 2025, Kuala Lumpur will host the 46th ASEAN Summit, drawing heads of government, foreign ministers, and an entourage of officials and media. As with every major summit, the capital&rsquo;s road network will be organised around VIP motorcades and tight security perimeters. Below is an extended briefing on how the week will unfold, the exact corridors affected, and what residents can do to stay mobile.
The scale of the operation
<img src="https://r2.myc.my/9ea11bfb1b53cf6a3922f93d4a743c6c64a3a045864315beafdbfa26bc387a37" />
Bukit Aman&rsquo;s Traffic Investigation and Enforcement Department (JSPT) director Datuk Seri Mohd Yusri Hassan Basri&nbsp;has committed 789 personnel to the week‑long task. Officers will be supported by:
<ul>
<li>36 escort cars for heads of delegation</li>
<li>313 high‑powered motorcycles for outriders and rolling roadblocks</li>
<li>190 standard patrol bikes to plug gaps and manage diversions</li>
<li>Tow‑trucks on immediate standby, ready to remove any vehicle that blocks an emergency lane or junction</li>
</ul>
Traffic control teams will move into position 30 minutes before every scheduled convoy, shutting slip‑roads and junctions in &ldquo;waves&rdquo; rather than leaving closures in place all day. A full dress rehearsal on Wednesday 21 and Thursday 22 May will let planners fine‑tune timings before foreign leaders begin arriving on 23 May.
Expressways under rolling closure:
<ul>
<li>North-South Expressway (Sungai Buloh to City Centre)</li>
<li>MEX Expressway</li>
<li>KL-Seremban Expressway</li>
<li>ELITE Expressway (KLIA to Putrajaya)</li>
<li>Guthrie Expressway</li>
<li>NKVE (Subang to Jalan Duta)</li>
</ul>
* Closures are intermittent. When a convoy is clear, lanes reopen until the next VIP movement.
City arteries most affected
<ul>
<li>Jalan Tun Abdul Razak &amp; Jalan Ampang &ndash; primary KLCC approaches</li>
<li>Jalan Sultan Ismail, Jalan Bukit Bintang &amp; Jalan Imbi &ndash; hotel belt and shopping district</li>
<li>Jalan Parlimen &amp; Jalan Kuching &ndash; link to Istana Negara</li>
<li>Jalan Istana &amp; Jalan Damansara &ndash; inbound from KL‑Seremban Expressway</li>
<li>Junctions around Jalan P. Ramlee, Jalan Perak, Jalan Stonor and Persiaran KLCC will close repeatedly on 26&ndash;27 May when leaders shuttle between hotels and summit halls.</li>
</ul>
Commercial lorries are prohibited from entering the city centre during the dual rush‑hours 06:30&ndash;07:30 and 16:30&ndash;19:30. Enforcement officers warn that any vehicle parked on verges or double‑parked near hotels will be towed immediately.
Day‑by‑day Breakdown 
<img src="https://r2.myc.my/7118e47960915c071ed954970319dbde0e261df2745a01cf76ffda2814568b07" />
Road Closures and Diversions Schedule. May 23-May 26 (Arrival of foreign delegates).
Routes: KLIA/Subang Air Force to:
<ul>
<li>Lebuh KLIA</li>
<li>Elite Expressway (KLIA-Putrajaya)</li>
<li>NKVE (Subang-Jalan Duta)</li>
<li>Guthrie Expressway</li>
<li>North-South Expressway (Sungai Buloh-City Centre)</li>
<li>MEX Expressway</li>
<li>KL-Seremban Expressway</li>
<li>Lingkaran Putrajaya</li>
<li>Jalan Istana</li>
<li>Jalan Damansara</li>
<li>Jalan Tun Abdul Razak</li>
<li>Jalan Ampang</li>
<li>Jalan Sultan Ismail</li>
<li>Jalan Bukit Bintang</li>
<li>Jalan Imbi</li>
<li>Jalan Parlimen</li>
<li>Jalan Kuching</li>
</ul>
May 26
<ul>
<li>From hotels to KLCC: 8am until arrivals are completed</li>
<li>From KLCC to hotels: 5.30pm until departure to hotels is completed</li>
<li>Junction of Jalan Ampang / Jalan P. Ramlee</li>
<li>Junction of Jalan Sultan Ismail / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan Pinang</li>
<li>Junction of Jalan Stonor / Jalan Kia Peng</li>
<li>Junction of Jalan Stonor / Persiaran KLCC</li>
</ul>
May 27
8am-10.30am (from hotels to KLCC)
<ul>
<li>Junction of Jalan Ampang / Jalan P. Ramlee</li>
<li>Junction of Jalan Sultan Ismail / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan Pinang</li>
<li>Junction of Jalan Stonor / Jalan Kia Peng</li>
<li>Junction of Jalan Stonor / Persiaran KLCC</li>
</ul>
11.45am-1pm (KLCC to Istana Negara)
<ul>
<li>Along Jalan Tun Razak</li>
<li>Along Jalan Mahameru</li>
<li>Along Jalan Sultan Abdul Halim</li>
</ul>
1.45pm-3pm (Istana Negara-KLCC)
<ul>
<li>Along Jalan Parlimen/Jalan Kuching</li>
<li>Along Jalan Sultan Ismail</li>
<li>Junction of Jalan Sultan Ismail / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan P. Ramlee</li>
<li>Junction of Jalan Perak / Jalan Pinang</li>
<li>Junction of Jalan Stonor / Jalan Kia Peng</li>
<li>Junction of Jalan Stonor / Persiaran KLCC</li>
</ul>
May 28&nbsp;(8am onwards, from hotels to KLIA/Subang Air Force Base)
<ul>
<li>Lebuh KLIA</li>
<li>Elite Expressway (KLIA-Putrajaya)</li>
<li>NKVE (Subang-Jalan Duta)</li>
<li>Guthrie Expressway</li>
<li>North-South Expressway (Sungai Buloh-City Centre)</li>
<li>MEX Expressway</li>
<li>KL-Seremban Expressway</li>
<li>Lingkaran Putrajaya</li>
<li>Jalan Istana</li>
<li>Jalan Damansara</li>
<li>Jalan Tun Abdul Razak</li>
<li>Jalan Ampang</li>
<li>Jalan Sultan Ismail</li>
<li>Jalan Bukit Bintang</li>
<li>Jalan Imbi</li>
<li>Jalan Parlimen</li>
</ul>
Public transport Is Your Best Friend 
&nbsp;<img src="https://r2.myc.my/d358d5450eec282d4c692bd248e0477e3045c5ae7d8461e2dbe38b307e168fb3" />
Rapid KL confirms that LRT, MRT, Monorail and BRT services will run their normal weekday frequencies, with standby trains if platforms crowd. KLCC, Bukit Bintang, Ampang Park, Masjid Jamek and KL Sentral stations place commuters within a short walk of offices while sidestepping road closures.
Tip: use the MRT Putrajaya Line for journeys parallel to the ELITE and MEX corridors; stations such as Cyberjaya City Centre and Putrajaya Sentral will be unaffected by summit traffic.
71 Schools Move To Lessons Online
&nbsp;<img src="https://r2.myc.my/3c00ea50ccc62912538046d89eb98d83da7bc05a7f4f360a4a920170e5689eb6" />
The Education Ministry has announced that 71 schools across Kuala Lumpur and Selangor will switch to home‑based learning (PdPR) from 26 to 28 May 2025 to coincide with the 46th ASEAN Summit.
In a <a href="https://www.moe.gov.my/storage/files/shares/Kenyataan%20Media/KM2025/KM%20KPM%20Beri%20Kebenaran%20Kepada%2071%20Buah%20Sekolah%20Di%20Kuala%20Lumpur%20%26%20Selangor%20Laksana%20PDPR%20Bersempena%20Penganjuran%20Asean%2C%20Pastikan%20Pembelajaran%20%26%20Kesejahteraan%20Terpelihara.pdf">statement</a>, the ministry said the schools were selected because anticipated road blocks and strict security cordons could make it difficult for pupils and staff to reach their campuses. The short‑term move to PdPR is intended to keep teaching on track throughout the summit.
Parents, guardians, teachers and students are urged to monitor their school&rsquo;s official channels for detailed timetables and log‑in instructions. Drawing on the remote‑learning practices refined during the COVID‑19 years, the ministry is confident that classes can proceed smoothly while safeguarding everyone&rsquo;s welfare.
The summit will bring foreign dignitaries to the capital, triggering extensive security measures and traffic controls in and around Kuala Lumpur.
Below is the full list of affected schools:
<ol>
<li>SK Lembah Subang</li>
<li>SK Assunta (Satu)</li>
<li>SK (L) Bukit Bintang</li>
<li>SK Methodist, PJ</li>
<li>SK Jalan Selangor (Satu)</li>
<li>SK 2 Jalan Selangor</li>
<li>SK Satu Sultan Alam Shah</li>
<li>SK 2 Sultan Alam Shah</li>
<li>SK Sungei Way</li>
<li>SJK(T) Vivekananda</li>
<li>SMK Sri Utama</li>
<li>SMK Lembah Subang</li>
<li>SMK Assunta</li>
<li>SMK (L) Bukit Bintang</li>
<li>SMK Katholik</li>
<li>SMK La Salle, PJ</li>
<li>SMK Sultan Abdul Samad</li>
<li>SMK (P) Tmn Petaling</li>
<li>SK TUDM Subang</li>
<li>SK TTDI Jaya</li>
<li>SK Bukit Jelutong</li>
<li>SMK TTDI Jaya</li>
<li>SMK Shah Alam</li>
<li>SMK Bukit Jelutong</li>
<li>SK Cyberjaya</li>
<li>SK Taman Putra Perdana</li>
<li>SK Taman Putra Perdana 2</li>
<li>SJK (C) Union</li>
<li>SMK Cyberjaya</li>
<li>SMK Putra Perdana</li>
<li>SMK Convent Bukit Nanas</li>
<li>SMK Puteri Wilayah</li>
<li>SMK Padang Tembak</li>
<li>SMK Puteri Ampang</li>
<li>SMK Seri Ampang</li>
<li>SMK Puteri Titiwangsa</li>
<li>SMK Seri Titiwangsa</li>
<li>St John's Institution</li>
<li>SK Convent 1 dan 2 Bukit Nanas</li>
<li>SK St John 1</li>
<li>SJKC Nan Kai</li>
<li>SK Kg Bharu</li>
<li>SK Pendidikan Khas Kg Bharu</li>
<li>SJKT Jalan Fletcher</li>
<li>SK Jalan Kuantan 2</li>
<li>SK Padang Tembak 1</li>
<li>SK Padang Tembak 2</li>
<li>SK Polis Depot</li>
<li>SK Jalan Gurney 1</li>
<li>SK Jalan Gurney 2</li>
<li>SK Jalan Raja Muda</li>
<li>SJKC Lai Meng</li>
<li>SMK Maxwell</li>
<li>SMK Kiaramas</li>
<li>SJKT Appar</li>
<li>SJKC Chung Kwok</li>
<li>SK (L) Jalan Batu</li>
<li>SK(P) Jln Batu Sentul</li>
<li>SK Pendidikan Khas Jln Batu</li>
<li>SK Pendidikan Khas Jalan Peel, Taman Maluri</li>
<li>SK Kiaramas</li>
<li>SMK (P) Bandaraya</li>
<li>SMK (P) Jalan Pudu</li>
<li>SMK (P) Methodist Kl</li>
<li>SJKC Kuen Cheng 1</li>
<li>SK Jalan Hang Tuah</li>
<li>SK (P) Pudu</li>
<li>SJKC Kung Min</li>
<li>SK Jalan Pasar</li>
<li>SK Dato Abu Bakar</li>
<li>SK Sultan Hishamuddin Alam</li>
</ol>
Looking back and looking ahead
Malaysia last held an in‑person ASEAN Summit in 2015. Back then, roadblocks annoyed some drivers but kept the VIP convoys safe. Police are using that same plan again, now helped by live traffic data and lessons learned during the pandemic. By Wednesday night, 28 May, the motorcades will be gone and Kuala Lumpur drivers can use their usual routes again.
Until then, stay patient. A bit of forward planning&mdash;especially using trains&mdash;will let the city welcome its guests without trapping locals in jams.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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With 71 schools ordered to move online, brace yourself for knotty summit week traffic.

709934614331b0532abecc3519d5deba204f10ed2f67ec5b92ae583de89d2a18

ASEAN Summit Road Closures: What Klang Valley Residents Need To Know

Anyone who travels with a Malay Bin, a Chinese double name, or an Indian A/L prefix knows the peril of online forms built for Western &ldquo;first name / last name&rdquo; conventions. If a single word is misplaced, the boarding system flags a mismatch, frontline staff must edit the ticket by hand, and passengers sometimes miss their flight. After years of counter complaints, Malaysia Airlines and AirAsia have quietly rebuilt their booking pages to recognise the naming patterns most common across Southeast Asia.
The timing is deliberate. Both carriers are leaning hard into regional growth: AirAsia has restored almost 100 per cent of its pre‑pandemic network, and Malaysia Airlines has just announced new codeshares into Indochina. More passengers from non‑Western naming traditions means a higher risk of typos&mdash;unless the form is fool‑proof.
How Each Airline Now Reads Your Passport 
&nbsp;<img src="https://r2.myc.my/3d08837956174ac495a085f9359430ed3185bfda3016fd71d635cf5ea8f00e5c" />
Malaysia Airlines still presents two fields, labelled &ldquo;First &amp; Middle Name&rdquo; and &ldquo;Last Name / Surname&rdquo;, but the airline now directs passengers to copy the machine‑readable zone (MRZ)&mdash;the two lines of capital letters at the foot of the passport photo‑page&mdash;exactly as printed. The revised help page comes with half a dozen illustrated examples:
<ul>
<li>Malay names that include Bin, Binti or Anak: those words move into the surname box.</li>
<li>Chinese and Vietnamese names: the family name, which often appears first on the passport, belongs in the surname field even if it looks &ldquo;out of order&rdquo; to English eyes.</li>
<li>Double‑barrelled Indian names: place every component that follows the father&rsquo;s name into the given‑name box, provided the MRZ clusters them together.</li>
</ul>
<img src="https://r2.myc.my/7238d188cce6d55fbcb8fcba0f5efaf54bb09ef847c7abef622eb6b4308be91d" />
AirAsia adopts nearly identical logic, relabelling its boxes &ldquo;Given Name&rdquo; and &ldquo;Family Name / Surname&rdquo;. The low‑cost carrier adds one crucial note for Malaysian Indians: the prefixes A/L (anak lelaki) and A/P (anak perempuan) are no longer required in either field because they do not appear in the MRZ.
Both airlines stress that spacing and capital letters are less important than reproducing the string of letters in the correct sequence. A perfect match means the electronic ticket will align with immigration databases worldwide, removing the need for manual overrides.
Two Worked Examples
Passport line 1: P&lt;MYSVINCENT&lt;TAN&lt;MING&lt;BAN Ticket entry: Surname/Family: TAN&emsp;|&emsp;Given/First &amp; Middle: MINGBANVINCENT
Passport line 2: P&lt;MYS&nbsp;MOHD&lt;ALI&lt;AHMAD&lt;BIN&lt;MOHD&lt;ABU Ticket entry: Surname/Family: BINMOHDABU&emsp;|&emsp;Given/First &amp; Middle: MOHDALIAHMAD
The key is to lift the characters exactly as they appear, ignoring the visual order of names on the biographical page.
What About Bookings Already Made?
<img src="https://r2.myc.my/93886d0dccd7e9fa12feacd93a355e7d21cb1e735f81c60aae347fd87570f961" />
Malaysia Airlines confirms that the fresh rules are forward‑looking only: travellers with tickets issued under the old format can fly as planned. AirAsia echoes that reassurance. Should a legacy booking need a voluntary date change, the name field will update automatically in the new style once the ticket is re‑issued.
Wider Benefits: Fewer Queues, Lower Costs
Airline insiders say name mismatches generate thousands of manual corrections each month, tying up call‑centre agents and check‑in counters. Each fix also costs the carrier a small fee because the booking must be re‑opened in a global distribution system. By training passengers to mirror the MRZ, Malaysia Airlines and AirAsia expect fewer errors, shorter queues, and a noticeable saving on backend costs.
The move has earned quiet praise from travel agents who specialise in multi‑city itineraries. &ldquo;We spend an inordinate amount of time educating clients about name order,&rdquo; says Kuala Lumpur‑based consultant Elaine Tew. &ldquo;Having the airlines spell it out with pictures is a big win for everyone.&rdquo;
Practical Tips Before You Click &ldquo;Buy&rdquo;
<ol>
<li>Keep your passport open beside the keyboard and read from the MRZ, not the printed name block.</li>
<li>Ignore punctuation: slashes, commas and apostrophes have no place in the entry fields.</li>
<li>Check every letter before you pay; once the ticket is issued, name edits can still attract fees.</li>
<li>Travelling as a family? Copy each child&rsquo;s MRZ as well&mdash;no two passports are formatted exactly alike.</li>
</ol>
Looking Ahead
With their revised name policies, Malaysia Airlines and AirAsia have addressed one of the most persistent friction points in regional travel. The next frontier, both carriers hint, is to embed the same logic in their mobile apps and self‑service kiosks. Until then, the humble MRZ remains the traveller&rsquo;s best friend: follow its all‑caps guidance, and your next journey should begin with a wave at the e‑gate rather than an apology at the check‑in desk.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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New guidelines finally take the guess work out of Southeast Asian names.

2f7307b91bd881c592ef4d783561f9f0c1a191125020474738edd8e57bc4e3c8

Malaysia Airlines And AirAsia Overhaul Name‑Entry Rules To End Booking Confusion

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

437b2f4bb893e2604989a6ac119798a5cbf55540b1de3b4f2543f46ef8f8720b

Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 

fe04d404f5cc71f0a3a1271f853d249b9b9f9076b69e8b78fd9b869853e30e78

RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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