Hui Jin

614b94cccfecf62e898f3c1a9e1ce4fc82f219abdb04ab0d73f2240175de6682

Foodie

coffee

conflict

KLIA

rude

Starbucks Malaysia

coffee barista

insisted to speak Malay

displeasure

When it comes to placing an order for a beverage at a cafe, it's not uncommon for baristas to make mistakes when entering orders. However, a different situation arose when a barista persistently insisted that a customer communicate in Malay rather than English.
Recently, a TikTok user with the handle <a href="https://twitter.com/paxbury">@paxbury</a> expressed his dissatisfaction when he had an encounter with a Starbucks barista at a Starbucks branch at Kuala Lumpur International Airport (KLIA). He claimed that the barista, named Raden, compelled him to 'cakap Melayu je lah' (speak in Malay). This encounter left him feeling uncomfortable due to what he considered rude behaviour, prompting him to share his experience on his X account (formerly known as Twitter).
<img src="https://r2.myc.my/b9f3d4bd2d4f0cd03381dfe0ef6ee2ab67b0208af02b547bbd1e15dc53e3f453" />
On the platform, he said &ldquo;Hello @StarbucksMY. One of your staff is very rude to me today. His name is Raden. I would like to order my coffee, and when I speak in English, he quickly demanded me to speak in Bahasa in a rude way. &lsquo;Cakap melayu je lah&rsquo;. This happened at KLIA Starbucks lot SAT-M20. Take action.&rdquo; However, he deleted the post officially which may result in emotional sensitivity. 
<img src="https://r2.myc.my/1f6c893f8f39a3dd87c4e182f5941990434aa76f101d64197821548c3276d318" /> 
As such, the situation erupted in a more intense way which urged Starbucks Malaysia to make its move in replying to his concern and they assured @paxbury that they would hold the responsibility as well as commit themselves to investigating the matter further so that it can be put into a stop and would not get worse or occur any longer. 
<blockquote class="twitter-tweet">
Hi <a href="https://twitter.com/paxbury?ref_src=twsrc%5Etfw">@paxbury</a>, We sincerely appreciate you taking time to share your invaluable feedback. We wish to address this incident promptly and effectively. To assist with our investigation, could you please provide us the details in this feedback tab? <a href="https://t.co/MFydcMfvoN">https://t.co/MFydcMfvoN</a> With this&hellip;
&mdash; Starbucks Malaysia (@StarbucksMY) <a href="https://twitter.com/StarbucksMY/status/1713150970300174456?ref_src=twsrc%5Etfw">October 14, 2023</a>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&nbsp; </blockquote>
Moving on, this netizen provided his strong viewpoint that English is very much needed when working as a barista at an international airport like KLIA because it is a place where foreigners visit Malaysia or go back to their homes. 
<blockquote class="twitter-tweet">
Working as barista at the AIRPORT for me , speaking in ENGLISH is a MUST even BASIC. Coz the customer not only PEOPLE WORKING AT THE AIRPORT. We do have foreigners that visiting Malaysia or going back to home. Nyahhh kalo ko suruh customer ckp melayu mcm dia tu kawan ko x pe lah. <a href="https://t.co/cCKpjSdzPw">https://t.co/cCKpjSdzPw</a>
&mdash; ThisBoi (@thisb0i) <a href="https://twitter.com/thisb0i/status/1713629062458130751?ref_src=twsrc%5Etfw">October 15, 2023</a>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&nbsp; </blockquote>
However, another netizen demanded from Starbucks that she wants to know the progress thus far when it comes to their further investigation. 
<img src="https://r2.myc.my/16e038891dd723edd7fb3699ebe32f244e7d68263cb39ec383687eb78e0e4803" />
Below shows netizens with the array of their comments: 
1. The customer&rsquo;s crappy English could be the root cause 
<img src="https://r2.myc.my/6ab54036a6883d742f56b708ebb3722a2f7087aea79a54896a905c5c6fbf268b" />
2. The barista&rsquo;s English seemed egregious which may sound incomprehensible 
<img src="https://r2.myc.my/0a29d7ae10e88be731d96ce361c4a2e989e9061a879b914a9d767d4c73efd65e" />
3. The barista demanded him to speak in Malay due to his low proficiency in English 
<img src="https://r2.myc.my/50ca6e8a359b49cecf5ca1bcc30a232eb79986958aebe4c4fc4245f67601d43a" />
4. Do not want to judge a book by its cover 
<img src="https://r2.myc.my/65be5957c7ea5df59114861f69e9a0ec14619af03434007d8f2fdab2130830ab" />
5. Rudeness behaviour which stirred the conflict 
<img src="https://r2.myc.my/322a728920da28bf43a3246d53f5f070ceec72a55b55b58ac6f82e93b02e1136" width="502" height="125" />
6. The customer (guy)&rsquo;s accent sounds more to Malay than English 
<img src="https://r2.myc.my/aa2c5b42a8f7e7b2b67f5cbaad3fe98a97e14015dc051c7371947b3c1ebfe369" width="554" height="245" />
Nevertheless, it's important to recognize that language itself is neutral, and the manner in which it is conveyed plays a significant role. While some may decipher the message accurately, others may not.
In cases where both parties are not on the same page in their communication or face language barriers, miscommunication or communication breakdown can lead to conflicts.
Ultimately, customers often have expectations of baristas because their role involves serving and satisfying customers, even if they have their own limitations, which can sometimes lead to challenging situations for baristas.
Lastly, what&rsquo;s your take on the incident? 
Do you think the barista has a barrier in communicating English or that the customer himself has low proficiency in English which seems incomprehensible for the barista? 
What would be the likely cause of the conflict? 
Comment your thoughts below, alternatively, follow us for more updates!
&nbsp;
*Sources: Visual and Reference Credits to Social Media, Twitter, Reddit &amp; various cross-references for context.
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The emergence of language barriers can cause conflicts in an unexpected manner. 

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Language Spat At Starbucks: Barista Demands Malay From Customer Over English

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Scentify

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Oatside

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Rohto

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Japanese pop-rock legends SEKAI NO OWARI&mdash;also known internationally as End of the World&mdash;have officially announced their return to Southeast Asia with their brand-new Phoenix Asia Tour. The tour, slated for October 2025, marks their first full-scale live shows in the region since their 2015 performance at MTV World Stage in Malaysia.
The band will perform in Singapore on 4 October 2025 (Saturday), followed by a show in Kuala Lumpur, Malaysia on 8 October 2025 (Wednesday). Fans in other major Asian cities&mdash;Seoul, Taipei, Hong Kong, and Shanghai&mdash;will also be treated to performances as part of the tour.
<blockquote class="twitter-tweet">
【NEWS📢】 SEKAI NO OWARI ASIA TOUR 2025「Phoenix」の開催が決定いたしました！ ▶ASIA TOUR 2025「Phoenix」特設サイト<a href="https://t.co/wBcr8khPEJ">https://t.co/wBcr8khPEJ</a> 《スケジュール》 ■ソウル / Seoul 2025.09.20 [SAT] ■台北 / Taipei 2025.09.27 [SAT] ■香港 / Hong Kong 2025.09.30 [TUE] ■シンガポール&hellip;
&mdash; SEKAI NO OWARI OFC (@SekaiNoOwariOFC) <a href="https://twitter.com/SekaiNoOwariOFC/status/1932411189084258471?ref_src=twsrc%5Etfw">June 10, 2025</a></blockquote>

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While details about the concert venues and ticketing have yet to be released, anticipation is already running high, with longtime fans eager to secure their spots once ticket sales open.
Who are SEKAI NO OWARI?
<img src="https://r2.myc.my/f6ea9c97865babb502415da9a43fccfd5a117e07069b11d6bd8a61e6db1d798c" />
SEKAI NO OWARI&mdash;literally &ldquo;End of the World&rdquo; in Japanese&mdash;is a four-piece pop-rock band whose kaleidoscopic sound and whimsical aesthetics have made them one of Japan&rsquo;s most influential contemporary groups. Formed in Tokyo and major-label&ndash;debuted in 2011, the line-up has remained unchanged: enigmatic front man Fukase (vocals, lyrics), multi-instrumentalist and band leader Nakajin (guitar), classically trained Saori (piano, stage design) and the ever-masked DJ LOVE (turntables, sampling). Their break-through single &ldquo;Starlight Parade&rdquo; lit up domestic charts, but it was 2013&rsquo;s anthemic &ldquo;RPG&rdquo;&mdash;theme for Crayon Shin-chan: Very Tasty! B-grade Gourmet Survival!!&mdash;that catapulted them into mainstream popularity, earning double-platinum certification and establishing their trademark blend of fairy-tale lyricism and stadium-sized hooks.
<iframe src="https://www.youtube.com/embed/gsVGf1T2Hfs" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
The quartet&rsquo;s catalogue is now packed with era-defining hits: the folk-EDM crossover &ldquo;Dragon Night,&rdquo; orchestral ballad &ldquo;Sazanka,&rdquo; and 2022&rsquo;s TikTok-fuelled &ldquo;Habit,&rdquo; which dominated the Billboard Japan Hot 100 for eleven consecutive weeks and captured the Grand Prix (Song of the Year) at the 64th Japan Record Awards. Their music frequently crosses into film and anime: &ldquo;Anti-Hero&rdquo; and &ldquo;SOS&rdquo; bookended the live-action Attack on Titan movies, while &ldquo;RAIN&rdquo; served as the end-theme for Studio Ponoc&rsquo;s animated feature Mary and the Witch&rsquo;s Flower.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/1NF6OvO7LcY8f7m5rVxU1T?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>&nbsp;
SEKAI NO OWARI&rsquo;s albums&mdash;Tree (2015), the twin releases Eye and Lip (2019), and 2023&rsquo;s Habit&mdash;have each topped the Oricon charts, and the group&rsquo;s imaginative arena productions (complete with circus sets and giant inflatable creatures) are regarded as some of the most immersive live experiences in J-pop. Alongside multiple Japan Gold Disc Awards and MTV VMAJ wins, the band has collaborated with Western acts such as Owl City and Epik High and even released English material under the name End of the World, underscoring their global ambitions. With genre-bending singles, award-winning visuals and a devoted fandom that spans generations, SEKAI NO OWARI continue to re-define what a Japanese pop band can be on&mdash;and beyond&mdash;the world stage.
A Full-Sensory Experience: Not Just a Concert
&nbsp;<img src="https://r2.myc.my/ace1a03a2e87263a32b170753433d0eac311233b22b9134661e423a7a93eaade" />
Those familiar with SEKAI NO OWARI&rsquo;s previous shows know to expect more than just a musical performance. Renowned for their cinematic visuals, immersive stage designs, and emotionally charged atmospheres, the band creates a multisensory journey that resonates long after the final encore.
Their setlists typically blend heartfelt ballads with electrifying anthems, driven by their unique fusion of J-pop, alternative rock, and electronica. Songs like SOS and Anti-Hero, which featured in the Attack on Titan films, are fan favourites that showcase their emotional storytelling and genre-defying sound.
This tour promises the same dramatic energy and breathtaking visuals that have become synonymous with the group&rsquo;s identity, making it a must-see event for fans across Asia.
A Decade in the Making
SEKAI NO OWARI&rsquo;s return to Southeast Asia has been a long time coming. Their last performance in Malaysia dates back nearly a decade, and fans have waited patiently for another chance to experience their powerful live presence. Since their MTV World Stage appearance, the band has gained international attention under their English moniker End of the World, collaborating with global artists and appearing at major music festivals.
With this tour, they are bringing their global momentum back to Asia, igniting excitement among their dedicated fanbase, known affectionately as S.N.O.W.S.
Stay Tuned for Ticket Sales
&nbsp;<img src="https://media.tenor.com/Azuy9B8e13gAAAAM/sekai-no-owari-snow.gif" />
Currently, concert venues, ticket pricing, seating plans, and possible VIP perks have yet to be announced. However, the official tour announcement was shared via the band&rsquo;s social media channels, and further updates are expected soon.
Fans are encouraged to keep a close eye on official platforms for more information and to prepare in advance&mdash;because tickets are expected to sell out fast.
Whether you're a longtime follower or new to their music, SEKAI NO OWARI&rsquo;s Phoenix Asia Tour promises an unmissable experience. With their emotionally resonant performances, genre-spanning sound, and breathtaking visuals, their return to Southeast Asia is shaping up to be one of the most anticipated Japanese live tours of 2025.
So mark your calendars:
<ul>
<li>Singapore &ndash; 4 October 2025 (Saturday)</li>
<li>Kuala Lumpur &ndash; 8 October 2025 (Wednesday)</li>
</ul>
Let the countdown begin.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Live in Malaysia on 8 October 2025 — don’t miss their long-awaited return!

2016e43495510e5c032aaebd909c41c49c6d7b2f0469cfa5d2308fca9fde011e

SEKAI NO OWARI Returns To Southeast Asia With “Phoenix Asia Tour”

A catastrophic aviation disaster unfolded on Thursday, 12 June, when an Air India Boeing 787-8 Dreamliner en route to London crashed shortly after take-off from Ahmedabad, Gujarat. The crash, which occurred at approximately 1.39pm local time, claimed the lives of more than 240 people, making it the world&rsquo;s worst commercial aviation tragedy in over a decade.
Read: <a href="https://next.myc.my/articles/4026/muan-airport-tragedy-jeju-air-boeing-737-800-crash-sparks-urgent-aviation-safety-review">Muan Airport Tragedy: Jeju Air Boeing 737-800 Crash Sparks Urgent Aviation Safety Review</a>
Flight AI171, bound for Gatwick Airport, was carrying 242 individuals, including 217 adults, 11 children, two infants, and a crew of 12. The aircraft plummeted into a residential area, crashing directly into a hostel attached to a medical college in the Meghani Nagar neighbourhood during lunchtime. Among the deceased were hostel residents, including medical students, doctors, and their families.
<blockquote class="twitter-tweet" data-media-max-width="560">
2024: Just before &ldquo;committing suicide&rdquo;, Boeing whistleblower John Barnett warned of major quality issues in the company's 787 aircraft that could lead to a fatal crash. 👀 Today: Air India Boeing 787 bound for London crashes shortly after takeoff killing 242 people. RIP 😢 <a href="https://t.co/NwGtpqpKLR">pic.twitter.com/NwGtpqpKLR</a>
&mdash; James Li (@5149jamesli) <a href="https://twitter.com/5149jamesli/status/1933146204067774837?ref_src=twsrc%5Etfw">June 12, 2025</a></blockquote>

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Only One Survivor Pulled from the Wreckage
<img src="https://r2.myc.my/b488dbfb511beb6542ec5caffbe4e1aaeab481af14dfbcb2486a70a84b289dce" />
In a rare miracle, one passenger survived: a British national of Indian origin named Vishwash Kumar Ramesh. Seated in seat 11A, next to an emergency exit, Ramesh was able to escape the burning wreckage. He sustained multiple injuries but remained conscious and coherent when transported to hospital.
&ldquo;Thirty seconds after take-off, there was a loud noise and then the plane crashed. It all happened so quickly,&rdquo; Ramesh told the Hindustan Times from his hospital bed. &ldquo;When I got up, there were bodies all around me. I was scared. I stood up and ran. There were pieces of the plane all around me. Someone grabbed hold of me and put me in an ambulance.&rdquo;
Footage taken after the crash showed Ramesh bloodied and limping as he was helped into an ambulance. Police later confirmed he had managed to jump from the aircraft through the emergency exit, and that he remains the only known survivor.
Devastation on the Ground
&nbsp;<img src="https://r2.myc.my/298db1790fd7f2209c769f3f8698d3987e1a771dd616e16c324d502e2f40f6d4" />
The destruction was not limited to those on board. At least 24 people on the ground perished when the aircraft struck the building. Many others were injured. Witnesses described the crash as sounding like a bomb explosion, and some felt the ground shake as if during an earthquake.
&ldquo;My son is safe, and I have spoken to him,&rdquo; said a woman named Ramila, whose son had just returned to the hostel for lunch. &ldquo;He jumped from the second floor, so he suffered some injuries.&rdquo; Another local, Poonam Patni, recounted the horror: &ldquo;When we reached the spot there were several bodies lying around and firefighters were dousing the flames. Many of the bodies were burned.&rdquo;
Former Gujarat Chief Minister Vijay Rupani was among the victims. Authorities have asked families of the deceased to provide DNA samples for identification due to the severe burns suffered by many victims.
Cause of Crash Still Unknown
The aircraft had only just departed Ahmedabad&rsquo;s runway when it issued a Mayday call. Moments later, it vanished from radar. CCTV footage showed the plane struggling to climb before falling rapidly and disappearing from view, followed by a massive fireball rising from behind residential buildings.
<blockquote class="twitter-tweet">
The full sequence from take-off to crash&mdash;final moments of Air India 171 captured on CCTV. Clear catastrophic lack of lift just seconds after liftoff. <a href="https://t.co/l6UAzZ3wtJ">pic.twitter.com/l6UAzZ3wtJ</a>
&mdash; Shiv Aroor (@ShivAroor) <a href="https://twitter.com/ShivAroor/status/1933165937399648447?ref_src=twsrc%5Etfw">June 12, 2025</a></blockquote>

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Air traffic control confirmed the Dreamliner took off at 1.39pm and lost contact shortly after. The flight tracking website Flightradar24 reported that the plane&rsquo;s signal was lost less than a minute after take-off. Notably, video analysis suggested the landing gear was still down, which aviation experts noted as unusual for that stage of flight.
US aerospace safety consultant Anthony Brickhouse remarked: &ldquo;If you didn&rsquo;t know what was happening, you&rsquo;d think the plane was on approach, not take-off.&rdquo; The exact cause remains unknown, but mechanical failure or pilot error has not been ruled out.
First Crash for Boeing 787 Dreamliner
&nbsp;<img src="https://r2.myc.my/7ac4aab4d12e1ad863baeb5b20fea9bf77a079ca63965bb06f8176a0d97e8509" />
This crash marks the first-ever fatal accident involving a Boeing 787 Dreamliner since the aircraft entered commercial service in 2011. The specific aircraft involved, registered as VT-ANB, had been delivered to Air India in January 2014 and first flown in 2013.
The Dreamliner had a reputation for being one of the safest wide-body jets, adding further shock to the tragedy. Boeing has since dispatched a team of experts to assist with the investigation, which is being led by India&rsquo;s Aircraft Accident Investigation Bureau (AAIB).
Worldwide Response and Support
<img src="https://r2.myc.my/d2cd490d60a3b48ab94fde26bbdc156ea79cd5bafa6245d7d5ffc1f24fe980ef" /> Left: Campbell Wilson ; Right: Narendra Modi
In the aftermath, Air India and its parent company Tata Group expressed deep sorrow. Air India CEO Campbell Wilson called it a &ldquo;devastating incident,&rdquo; while Tata pledged ₹1 crore (approximately &pound;86,000) in compensation for each victim&rsquo;s family. They also committed to covering all medical expenses for the injured and pledged support in rebuilding the medical college hostel.
International leaders extended condolences. Indian Prime Minister Narendra Modi described the incident as &ldquo;heartbreaking beyond words.&rdquo; UK Prime Minister Keir Starmer called the images &ldquo;devastating,&rdquo; and King Charles was said to be closely following developments. US President Donald Trump described the incident as &ldquo;terrible,&rdquo; while British authorities confirmed they were working with Indian counterparts to support affected families.
Three of the British victims were identified as Akeel Nanabawa, his wife Hannaa, and their young daughter, Sara. Gatwick Airport has set up a special reception centre for relatives of passengers.
Investigation Underway
&nbsp;<img src="https://r2.myc.my/c210a1c82a8dfe9c642efb61c8b59407a49ae5d537aafba74a9fd9103ab43f50" />
India&rsquo;s Civil Aviation Minister Ram Mohan Naidu Kinjarapu announced that a high-level committee of experts has been formed to conduct a comprehensive investigation. The aircraft&rsquo;s black box and cockpit voice recorder have been recovered, and data from these will be crucial in determining the crash's cause.
GE Aerospace, the maker of the plane&rsquo;s engines, has also sent a team to India to assist in analysing the flight and cockpit data. The US Federal Aviation Administration (FAA) is working closely with Boeing and GE, while the UK&rsquo;s Foreign Office is providing consular support to affected families.
A Community in Mourning
The tragedy has left the city of Ahmedabad in mourning, with vigils being held outside hospitals and homes of the deceased. Scenes of relatives awaiting news or identification at the city&rsquo;s morgues underscore the profound human cost of the crash.
The incident has also reignited scrutiny over aircraft safety and airline maintenance standards, as many families question how such a devastating failure could occur so soon after take-off.
As investigators begin the difficult task of piecing together what went wrong, the sole survivor&rsquo;s story remains a haunting testament to the tragedy&mdash;and a symbol of hope amidst overwhelming loss.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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This marks one of the deadliest aviation tragedies in over a decade.

ce52eb336ef7741c4dfa738fde6409ac758fc99b8dd423f29a0ed80ad4092aa3

Tragedy In Ahmedabad: Over 240 Dead In Air India Crash, British Man Sole Survivor

What began as a suspected break-in at a family home in Bukit Rambai, Melaka, during the early hours of 12 June, has now been confirmed as a deeply troubling domestic tragedy. A 51-year-old single mother, Vernita Boon (also reported as Wen Qiu Yan in some sources), and her 21-year-old eldest son, Lim Boon Kai, were found brutally stabbed to death in the living room of their home in Taman Rambai Mutiara.
Initial reports suggested a robbery, but police have since revealed that the perpetrator was not an external intruder. Instead, the horrific attack was allegedly carried out by Boon&rsquo;s second son, a 17-year-old schoolboy, who is believed to have been driven by pent-up resentment stemming from constant academic pressure.
Early Morning Horror: From Bedroom to Bloodshed
&nbsp;<img src="https://r2.myc.my/f412e8a2c5472e6049fd21e585a15cad2bd4013b9304166c4d587d3e8955ee54" />
According to police, the suspect&mdash;who is due to sit for his Sijil Pelajaran Malaysia (SPM) examinations later this year&mdash;used a 20cm folding knife, concealed in his school bag, to stab his mother multiple times while she was asleep in her bedroom. When his elder brother entered the room in an attempt to intervene, he too was fatally attacked, sustaining stab wounds to the neck, waist, and back.
Melaka police chief Datuk Dzulkhairi Mukhtar stated that the youngest of the three siblings, a 13-year-old boy, witnessed the bloody aftermath. When he refused the suspect&rsquo;s command to leave the house, he was also stabbed but managed to escape. He was later found bleeding outside the home and is currently in stable condition in the intensive care unit (ICU) at Melaka Hospital.
Premeditated Violence, Not a Crime of Passion
<img src="https://r2.myc.my/364276571779dc2fd30154acbb15445fee9787c3b1315329bbf6681a97f69b0b" />
Forensic teams and officers from the Batang Tiga police station arrived at the scene around 6am. They discovered bloodied clothes discarded in nearby bushes and recovered the murder weapon&mdash;still in the suspect&rsquo;s school bag&mdash;indicating an attempt to destroy evidence.
Police believe the attack was not spontaneous but carefully premeditated. CCTV footage from the neighbourhood reportedly captured the suspect&rsquo;s movements, including his efforts to dispose of evidence. The 17-year-old is said to have purchased the folding knife several days prior to the attack.
When officers arrived, the teenager was found sitting outside the house in a dazed state. He has since confessed to the killings and is currently in custody, facing two counts of murder under Section 302 of the Penal Code. Investigations confirm he was not under the influence of drugs or alcohol at the time of the incident.
Underlying Motive: Academic Pressure and Emotional Distress
&nbsp;<img src="https://r2.myc.my/5e7ca778812b605ba75fff96e5e2108f458c0d2e0aa4d61e1fa8e61a7d797e53" />
At a press conference, Dzulkhairi disclosed that the motive behind the murders appears to be revenge triggered by emotional distress and unresolved resentment. The suspect reportedly struggled with his mother&rsquo;s strict academic expectations and felt overwhelmed by her frequent scolding, especially in the months leading up to his national examinations.
Neighbours told police that arguments between Boon and her children were a regular occurrence and had grown more intense in recent weeks. It is believed the older brother also contributed to the pressure, urging the suspect to focus more on his studies.
&ldquo;This is a tragic case of a child who felt trapped under academic expectations,&rdquo; said Dzulkhairi. &ldquo;The suspect claimed he was forced to study late into the night and was frequently reprimanded for not meeting expectations.&rdquo;
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A Family Already in Mourning
The family had already suffered a significant loss just six months earlier, when Boon&rsquo;s husband&mdash;reportedly a chef&mdash;passed away from illness. Left to raise three sons on her own, Boon worked as a primary school teacher in a Chinese school in Melaka and was known for her dedication to education.
The tragedy has now left two members of the family dead, one seriously injured, and the surviving son facing the possibility of a death sentence if convicted. The home, which had been a place of familial rebuilding, is now a crime scene etched with trauma and irreversible loss.
Ongoing Investigation and Legal Proceedings
Melaka deputy police chief Senior Assistant Commissioner Ahmad Jefferi Abdullah and Melaka Criminal Investigation Department chief Assistant Commissioner Leow Kian Heong were among the officials at the crime scene as forensic teams gathered evidence.
The bodies of the victims have been sent to the forensics department at Melaka Hospital for post-mortem examination. The suspect is expected to be remanded for further investigation.
Police have classified the case as murder and believe the matter is resolved in terms of identifying the suspect. However, the tragedy has reignited wider conversations about mental health, emotional support, and the pressures placed on students within Malaysia&rsquo;s high-stakes academic culture.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Driven by emotional distress and mounting family conflict, the SPM student’s outburst ended in tragedy.

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Melaka Tragedy: Teen Son Allegedly Murders Mother And Brother Over Academic Pressure

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

Malaysia is mourning the loss of 15 Universiti Pendidikan Sultan Idris (UPSI) students following a devastating bus crash along the East-West Highway (Jalan Raya Timur-Barat, or JRTB) near Tasik Banding, Gerik, Perak. The tragedy has prompted swift government action on multiple fronts, including the revocation of transport permits, cancellation of student loans, and the rollout of substantial financial assistance packages to victims&rsquo; families.
Fatal Crash Sparks Nationwide Grief
&nbsp;<img src="https://r2.myc.my/c85c01ae379d0453ae8964d7be1f827a7415c34d6fa620d86e28bab96102d0e4" />
The incident occurred when a bus carrying 42 UPSI students from Jerteh, Terengganu to Tanjung Malim, Perak collided with a Perodua Alza on the highway. The impact of the crash killed 15 students on the spot, while many others sustained serious injuries. The bus was reportedly being operated by a company based in Kedah, now found to have violated transport regulations.
The tragedy has deeply shaken the nation, with leaders across government expressing their sorrow and solidarity with the affected families. Prime Minister Datuk Seri Anwar Ibrahim personally conveyed his condolences and has since announced a coordinated response to support the victims and ensure accountability.
Transport Ministry Revokes Bus Operator&rsquo;s Permits
&nbsp;<img src="https://r2.myc.my/05c80a1143cfbfbd9bd5d30304194159c19b7170e2ccf4e295ffeed746e39b19" />
In a press conference following the incident, Transport Minister Anthony Loke revealed that the bus operator had committed two significant regulatory violations. Firstly, the bus in question had been illegally sublet to a third party in Kelantan for RM500 per month, which contravenes vehicle permit rules. Secondly, the operator failed to activate the bus&rsquo;s GPS tracking system during its journey, thereby obstructing efforts to trace the vehicle's route and operational compliance.
As a result, the Ministry of Transport has taken decisive action by revoking all vehicle permits owned by the operator, with no opportunity for appeal. &ldquo;This is a serious breach of public safety and regulatory trust. We will not compromise when it comes to the safety of our people,&rdquo; Loke stated.
To prevent similar incidents in the future, the Land Transport Agency (APAD) will establish a centralised database containing driver profiles, including past convictions and blacklisted individuals. The database will allow bus operators to perform thorough background checks before hiring drivers, ensuring only qualified and safe personnel are employed in public transportation.
Financial Assistance for Families of Victims and Survivors
&nbsp;<img src="https://r2.myc.my/41b8288482346eaee5a00082cda6b1393834f0364bc47fe67e3a55eb9c0b9806" />
In a move to alleviate the financial burden on grieving families, Prime Minister Anwar Ibrahim announced that each family who lost a loved one would receive RM10,000, while those with injured relatives would be provided with RM5,000 in immediate assistance. These payments are being coordinated at the federal level and will be disbursed promptly.
Government spokesperson and Communications Minister Datuk Fahmi Fadzil confirmed the aid during a press briefing, also noting that the Attorney-General&rsquo;s Chambers has been directed to examine all insurance aspects related to the crash. This is to ensure families receive any entitled compensation without undue delay or bureaucratic hurdles.
PTPTN Cancels Student Loans for the Deceased
<img src="https://r2.myc.my/657b3c08759d8ae81a25622c94ce6f2f87bfe1bf01406766833d72ae3cc52c54" />
In a compassionate and symbolic gesture, the National Higher Education Fund Corporation (PTPTN) has announced the complete cancellation of all outstanding student loans held by the 15 students who lost their lives in the crash.
&ldquo;This is a measure of respect and support for the families,&rdquo; said Datuk Fahmi Fadzil. &ldquo;They should not have to worry about financial obligations in such a time of grief.&rdquo; The Higher Education Minister, Datuk Seri Dr Zambry Abd Kadir, echoed the sentiment, stating that the move is in line with existing PTPTN policy and reflects the government&rsquo;s commitment to protecting students and their families during extraordinary circumstances.
Additional Support from Education and Welfare Ministries
&nbsp;<img src="https://r2.myc.my/978d5c4ad68edc4998706163015e8db2005b8f761799c4e8b3e080f0d9d1281a" />
The Ministry of Higher Education, through its foundation Yayasan Perkasa Siswa, has pledged further support. Each bereaved family will receive RM2,000 in funeral assistance, while students who were injured in the accident will receive RM1,000 in disaster relief funds.
Meanwhile, the Ministry of Women, Family and Community Development will provide RM1,000 in aid to each of the 10 UPSI students currently receiving treatment in intensive care units across two hospitals in Perak. Minister Datuk Seri Nancy Shukri said the funds are being drawn from the Yayasan Kebajikan Negara under the Skim Pemberian Ehsan Kepada Keluarga Mangsa, a special assistance programme for disaster victims and their families.
Calls for Greater Accountability and Reform
<img src="https://r2.myc.my/a87beb631e6b866c26fbbfc3b2c7151d073a63195bc8d6dc7546fc64d4dcc036" />
The tragic accident has reignited public concern over the safety of long-distance travel for students and the enforcement of transport regulations. Critics have pointed to systemic weaknesses, including lax permit enforcement and poor monitoring of bus operators, particularly during inter-state charter trips.
Transport Minister Anthony Loke reiterated that the government will take stern action against any operator found to be in violation of safety standards. &ldquo;This is not an isolated case. We must learn from this tragedy and ensure our enforcement mechanisms are foolproof moving forward,&rdquo; he said.
The government is also urging private bus companies to take greater responsibility for the condition of their vehicles and the qualifications of their drivers. Regular audits, enhanced digital tracking systems, and stricter licensing protocols are among the proposed reforms to be rolled out in the coming months.
A Nation Mourns, and Moves Forward
As funerals take place across the country, the outpouring of support&mdash;from government agencies, ministries, and ordinary Malaysians&mdash;has been deeply moving. While no financial aid can replace the lives lost, the coordinated response signals a commitment to justice, accountability, and compassion.
In the coming weeks, investigations will continue, and further recommendations are expected to be made. For now, Malaysia mourns together, united in grief and resolve, determined to honour the memory of the 15 young lives lost with meaningful change.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The govt has also said that any appeals from the bus operator will not be entertained. 

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Govt Cracks Down After Tragic UPSI Bus Crash: Permits Revoked, PTPTN Loans Waived, Aid Disbursed

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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