Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

Penang

hawker stall

cooking

heritage

food quality

foreign cooks

For ages, Malaysians have regarded Penang as a culinary paradise. Whenever someone plans a trip up north, Penang is a top vacation choice due to its diverse food offerings, ranging from hawker stalls to charming cafes.
An added bonus is the island's surrounding sea, which provides a refreshing breeze, making the weather perfect for a short getaway.
<img src="https://r2.myc.my/1094bff6d048bded7f405b2fc14c23eeef8364007a91d09cb74c41dab8edf49e" />
As a renowned local and international food hub, Penang's culinary reputation is largely due to its cherished recipes that have been passed down through generations. However, there's a growing concern. The island's popularity has led to the hiring of foreigners to prepare these traditional dishes, resulting in a loss of authenticity. To address this, an upcoming ban will prevent foreigners from cooking 13 of Penang's most iconic dishes at hawker stalls.
13 Penang Dishes To Be &lsquo;Banned&rsquo; From Foreign Cooks
To preserve the treasured recipes, the Penang Island City Council (MBPP) will implement a ban on foreign cooks in all hawker stalls, food courts, and coffee shops starting in 2025. According to MBPP councillor Tan Soo Siang, the proposal is currently in the draft stage and awaits approval at the next council meeting.
<img src="https://r2.myc.my/9bc6970764cd1d0d53d47553634a81b40cb29329c38a9076349ba7831ec8bebc" />
The proposal is currently 90% complete, and once approved, it will be incorporated into the city council by-laws to become enforceable. However, Tan Soo Siang noted that the process will take some time to finalize.
&ldquo;Our target is to enforce this in the beginning of next year,&rdquo; she said.
What Are The List Of Food Banned &amp; What Caused It?
<img src="https://r2.myc.my/2d4a560039817fb8e209613df9322f9940ee899b6fcc50e7454ebb3001ff3459" />
Currently, the ban applies exclusively to 13 types of local hawker food, which are:
<ul>
<li>Nasi Lemak</li>
<li>Asam Laksa</li>
<li>Pasembor</li>
<li>Mee Sotong</li>
<li>Char Koay Teow</li>
<li>Koay Teow Soup</li>
<li>Hokkien Mee</li>
<li>Curry Mee</li>
<li>Wan Tan Mee</li>
<li>Loh Bak</li>
<li>Chee Cheong Fun</li>
<li>Char Koay Kak</li>
<li>Oh Chien (Oyster Omelette)</li>
</ul>
Tan Soo Siang explained that the ban was due to numerous complaints from locals concerned about the quality of local food prepared by foreigners hired to run hawker stalls in privately owned food courts, hawker centres, and coffee shops.
"Ratepayers have questioned why we were not taking action, so we decided to extend this ban to privately owned hawker centres, food courts, and coffee shops," she stated.
The state government initially introduced the ban on foreign cooks for all MBPP-owned hawker centres and food courts in 2014, and it has been implemented since 2016. Now, this ban is extending to privately owned establishments. However, MBPP assures that the ban will not affect cafes, hotels, restaurants, or franchises that offer similar hawker foods on their menus.
Selangor Considering To Follow In Penang&rsquo;s Footsteps
<img src="https://r2.myc.my/5b85c0982950614ff9011936d85dd6ff0e1475e42013a080f6d51d0cad5d4112" />
Following news of Penang's proposed ban on foreign cooks at hawker stalls, Selangor Local Government and Tourism Committee chairman Datuk Ng Suee Lim announced that the State Government is considering a similar ban. However, he acknowledged the challenge of enforcing such a rule in Selangor, given its population of over 7 million.
To address this, the Selangor State Government plans to consult with Penang on their implementation process. They will assess whether the rule could be effectively enforced in Selangor or if a different approach might be necessary.
Admittedly, there are only two possible outcomes: on the positive side, our food heritage will be safeguarded, but on the downside, many business owners may face long-term struggles. 
Perhaps a more feasible approach could involve requiring businesses to obtain a special license from the council. As we await the outcome of the ban, it's worth noting that if it has been successfully implemented at MBPP hawker centres since 2016, it might be more manageable to enforce on the island.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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&nbsp;

After the decline in the quality of food, the ban is imposed to protect the food heritage of the state. 

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Foreigners Banned To Cook 13 Penang Dishes At Hawker Stalls Starting 2025

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Scentify

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Oatside

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Rohto

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This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

Malaysia is mourning the loss of 15 Universiti Pendidikan Sultan Idris (UPSI) students following a devastating bus crash along the East-West Highway (Jalan Raya Timur-Barat, or JRTB) near Tasik Banding, Gerik, Perak. The tragedy has prompted swift government action on multiple fronts, including the revocation of transport permits, cancellation of student loans, and the rollout of substantial financial assistance packages to victims&rsquo; families.
Fatal Crash Sparks Nationwide Grief
&nbsp;<img src="https://r2.myc.my/c85c01ae379d0453ae8964d7be1f827a7415c34d6fa620d86e28bab96102d0e4" />
The incident occurred when a bus carrying 42 UPSI students from Jerteh, Terengganu to Tanjung Malim, Perak collided with a Perodua Alza on the highway. The impact of the crash killed 15 students on the spot, while many others sustained serious injuries. The bus was reportedly being operated by a company based in Kedah, now found to have violated transport regulations.
The tragedy has deeply shaken the nation, with leaders across government expressing their sorrow and solidarity with the affected families. Prime Minister Datuk Seri Anwar Ibrahim personally conveyed his condolences and has since announced a coordinated response to support the victims and ensure accountability.
Transport Ministry Revokes Bus Operator&rsquo;s Permits
&nbsp;<img src="https://r2.myc.my/05c80a1143cfbfbd9bd5d30304194159c19b7170e2ccf4e295ffeed746e39b19" />
In a press conference following the incident, Transport Minister Anthony Loke revealed that the bus operator had committed two significant regulatory violations. Firstly, the bus in question had been illegally sublet to a third party in Kelantan for RM500 per month, which contravenes vehicle permit rules. Secondly, the operator failed to activate the bus&rsquo;s GPS tracking system during its journey, thereby obstructing efforts to trace the vehicle's route and operational compliance.
As a result, the Ministry of Transport has taken decisive action by revoking all vehicle permits owned by the operator, with no opportunity for appeal. &ldquo;This is a serious breach of public safety and regulatory trust. We will not compromise when it comes to the safety of our people,&rdquo; Loke stated.
To prevent similar incidents in the future, the Land Transport Agency (APAD) will establish a centralised database containing driver profiles, including past convictions and blacklisted individuals. The database will allow bus operators to perform thorough background checks before hiring drivers, ensuring only qualified and safe personnel are employed in public transportation.
Financial Assistance for Families of Victims and Survivors
&nbsp;<img src="https://r2.myc.my/41b8288482346eaee5a00082cda6b1393834f0364bc47fe67e3a55eb9c0b9806" />
In a move to alleviate the financial burden on grieving families, Prime Minister Anwar Ibrahim announced that each family who lost a loved one would receive RM10,000, while those with injured relatives would be provided with RM5,000 in immediate assistance. These payments are being coordinated at the federal level and will be disbursed promptly.
Government spokesperson and Communications Minister Datuk Fahmi Fadzil confirmed the aid during a press briefing, also noting that the Attorney-General&rsquo;s Chambers has been directed to examine all insurance aspects related to the crash. This is to ensure families receive any entitled compensation without undue delay or bureaucratic hurdles.
PTPTN Cancels Student Loans for the Deceased
<img src="https://r2.myc.my/657b3c08759d8ae81a25622c94ce6f2f87bfe1bf01406766833d72ae3cc52c54" />
In a compassionate and symbolic gesture, the National Higher Education Fund Corporation (PTPTN) has announced the complete cancellation of all outstanding student loans held by the 15 students who lost their lives in the crash.
&ldquo;This is a measure of respect and support for the families,&rdquo; said Datuk Fahmi Fadzil. &ldquo;They should not have to worry about financial obligations in such a time of grief.&rdquo; The Higher Education Minister, Datuk Seri Dr Zambry Abd Kadir, echoed the sentiment, stating that the move is in line with existing PTPTN policy and reflects the government&rsquo;s commitment to protecting students and their families during extraordinary circumstances.
Additional Support from Education and Welfare Ministries
&nbsp;<img src="https://r2.myc.my/978d5c4ad68edc4998706163015e8db2005b8f761799c4e8b3e080f0d9d1281a" />
The Ministry of Higher Education, through its foundation Yayasan Perkasa Siswa, has pledged further support. Each bereaved family will receive RM2,000 in funeral assistance, while students who were injured in the accident will receive RM1,000 in disaster relief funds.
Meanwhile, the Ministry of Women, Family and Community Development will provide RM1,000 in aid to each of the 10 UPSI students currently receiving treatment in intensive care units across two hospitals in Perak. Minister Datuk Seri Nancy Shukri said the funds are being drawn from the Yayasan Kebajikan Negara under the Skim Pemberian Ehsan Kepada Keluarga Mangsa, a special assistance programme for disaster victims and their families.
Calls for Greater Accountability and Reform
<img src="https://r2.myc.my/a87beb631e6b866c26fbbfc3b2c7151d073a63195bc8d6dc7546fc64d4dcc036" />
The tragic accident has reignited public concern over the safety of long-distance travel for students and the enforcement of transport regulations. Critics have pointed to systemic weaknesses, including lax permit enforcement and poor monitoring of bus operators, particularly during inter-state charter trips.
Transport Minister Anthony Loke reiterated that the government will take stern action against any operator found to be in violation of safety standards. &ldquo;This is not an isolated case. We must learn from this tragedy and ensure our enforcement mechanisms are foolproof moving forward,&rdquo; he said.
The government is also urging private bus companies to take greater responsibility for the condition of their vehicles and the qualifications of their drivers. Regular audits, enhanced digital tracking systems, and stricter licensing protocols are among the proposed reforms to be rolled out in the coming months.
A Nation Mourns, and Moves Forward
As funerals take place across the country, the outpouring of support&mdash;from government agencies, ministries, and ordinary Malaysians&mdash;has been deeply moving. While no financial aid can replace the lives lost, the coordinated response signals a commitment to justice, accountability, and compassion.
In the coming weeks, investigations will continue, and further recommendations are expected to be made. For now, Malaysia mourns together, united in grief and resolve, determined to honour the memory of the 15 young lives lost with meaningful change.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The govt has also said that any appeals from the bus operator will not be entertained. 

9e514b4c1c3bece54752713f8a223351e11f0122227f184e61c53d3aca33840e

Govt Cracks Down After Tragic UPSI Bus Crash: Permits Revoked, PTPTN Loans Waived, Aid Disbursed

From 1 July 2025, Malaysia will implement a sweeping expansion of the Sales and Service Tax (SST), as part of the government&rsquo;s broader MADANI economic reform agenda. The overhaul, announced in Budget 2025 and detailed by Finance Minister II Datuk Seri Amir Hamzah Azizan, is aimed at enhancing national revenue, reducing fiscal deficits, and improving public services without placing excessive pressure on ordinary Malaysians.
The Ministry of Finance has said the move is designed to strengthen the country's fiscal position, broaden the tax base, and upgrade infrastructure and the social safety net. While some consumers are bracing for price hikes, analysts believe the impact will vary across sectors.
What&rsquo;s Staying Tax-Free (No changes)? 
<img src="https://r2.myc.my/79c27172b858d662193a9988c6ecc237fd3a3d68503dada61bd91b6c3822cc90" />
The good news for Malaysian households is that core staples and daily necessities remain zero-rated. This includes:
<ul>
<li>Unprocessed food: chicken, beef, fish, prawns, squid</li>
<li>Local produce: fruits and vegetables</li>
<li>Staples: rice, sugar, cooking oil, flour, pasta, noodles, milk</li>
<li>Essential goods: medicines, pet food, books, newspapers, journals</li>
<li>Construction inputs: cement, sand, stones</li>
<li>Agricultural supplies: fertilisers, pesticides, farming equipment</li>
<li>Medical devices and livestock feed</li>
</ul>
These items are protected to maintain affordability and protect vulnerable groups.
5% Sales Tax: Luxury Food and Industrial Goods 
<img src="https://r2.myc.my/2e9c195f5592d1198fb0fd40b05932be0c611242fda41a0db738983bc3bb6c93" />
A moderate 5% sales tax will now apply to a selection of luxury or imported products, reflecting their non-essential nature. Among the revised or newly taxed items in this tier:
<ul>
<li>King crab, salmon, cod</li>
<li>Truffles and imported strawberries</li>
<li>Essential oils and silk fabrics</li>
<li>Industrial machinery</li>
</ul>
Items already in the 5% bracket and unchanged include abalone, lobster, quinoa, cheese, fruit jams, and smartphones.
10% Sales Tax: High-End Goods and Collectibles 
<img src="https://r2.myc.my/834ff1c3e41f102895c36e3d47a35916f461b7a92500f9d4a9c1dfd840c52eca" />
The 10% bracket targets premium and luxury categories. Revised items include:
<ul>
<li>Racing bicycles</li>
<li>Antique and hand-painted artworks</li>
<li>Tungsten scrap waste</li>
</ul>
Caviar, shark fins, alcoholic beverages, cigarettes, cigars, and leather products remain taxed at 10%.
Expanded Service Tax: What&rsquo;s Affected?
The service tax, previously limited in scope, has now been extended to six new categories, with rates of 6% or 8%, depending on the sector. Notably, the government has built in exemptions and grace periods to ease the transition, particularly for small businesses and ongoing contracts.
<ol>
<li> Construction Services (6%) </li>
</ol>
<img src="https://r2.myc.my/0781a862147735e98fb447d6211da1bc8b7a1f673a53f9f0dc23fc48eafc91d4" />
Tax applies to construction work on infrastructure, commercial, and industrial buildings exceeding RM1.5 million in annual revenue. However, residential projects and public housing are exempt. Business-to-business (B2B) services and contracts signed before July 1 will enjoy a 12-month exemption.
<ol start="2">
<li> Financial Services (8%) </li>
</ol>
<img src="https://r2.myc.my/7aad389470a344b4921fa173860faa58ff29bdb0d8e454bdaa0b7d6773238e26" />
Fee-based or commission-driven services, such as loan processing, will be taxed. However, exemptions include:
<ul>
<li>Basic banking and Islamic financing</li>
<li>Capital markets and foreign exchange gains</li>
<li>Outward remittances</li>
<li>Shariah-compliant structures</li>
<li>Services by Bursa Malaysia and Labuan-based institutions</li>
</ul>
<ol start="3">
<li> Private Healthcare (6%) </li>
</ol>
<img src="https://r2.myc.my/9d04d8a67d8283b10c78d09ae54444a042cdda7dc68f6bb707e40a0187ab412a" />
Applies only to non-Malaysians. Malaysian citizens are fully exempt, including for traditional and complementary treatments such as Malay, Chinese, Indian, Islamic medicine, chiropractic care, and physiotherapy.
<ol start="4">
<li> Private Education (6%) </li>
</ol>
<img src="https://r2.myc.my/5d6bbac4f3294df37ac6cea5eda7139c3ce24131e9f8302fd3ac1e2fa641d494" />
Only affects:
<ul>
<li>Private preschools, primary, and secondary schools charging over RM60,000 annually per student</li>
<li>Higher education institutions for international students</li>
</ul>
Malaysians and persons with disabilities are exempt.
<ol start="5">
<li> Beauty Services (8%) </li>
</ol>
<img src="https://r2.myc.my/4a6975b08f4460e98298a32f97b71f1fb05daf98a80973dda3990dd6d3dede35" />
Includes facials, hairdressing, tattoos, body slimming, and similar services provided by businesses earning over RM500,000 annually.
<ol start="6">
<li> Rental and Leasing (8%) </li>
</ol>
Imposed on companies with revenue over RM500,000 per year from leasing or rental services. Exemptions include:
<ul>
<li>Residential property rentals</li>
<li>Reading materials</li>
<li>Financial leases</li>
<li>Tangible assets located overseas</li>
<li>MSMEs and B2B transactions</li>
<li>Existing contracts (12-month grace period)</li>
</ul>
Business and Market Response
&nbsp;<img src="https://r2.myc.my/3a14e8e0b78dbd1517971a48fe904e1bcff718e67cf3105ab5326ae833557064" />
Despite consumer concerns over potential price hikes, analysts from CIMB Securities and Hong Leong Investment Bank have suggested the expanded SST will have a limited impact on inflation and broader economic performance.
CIMB warned of potential margin pressure for consumer-facing businesses, especially those selling discretionary or luxury goods, as companies may absorb part of the cost increases to maintain affordability. Conversely, essential goods manufacturers and retailers are expected to weather the changes better, buoyed by consistent demand.
HLIB, meanwhile, maintains that sectors such as construction, banking, and healthcare are largely insulated due to cost pass-through capabilities and strong regional competitiveness.
The Finance Ministry projects inflation to remain within a manageable range of 2.0% to 3.5%, thanks to the targeted nature of the revised tax framework.
A Grace Period for Compliance
To ease the transition, the government has announced a non-punitive grace period until the end of 2025, during which no enforcement action will be taken against businesses making a genuine effort to comply.
Further clarity is expected in the coming weeks, as the Finance Ministry and Royal Malaysian Customs Department will issue detailed guidelines, regulations, and FAQs to help businesses and consumers navigate the updated SST regime.
While Malaysians brace for the SST expansion, it is clear the government has opted for a targeted, strategic approach &mdash; exempting essentials while taxing luxury goods and services more likely consumed by higher-income groups. Businesses will need to adapt quickly, but with transitional support and careful policy design, the impact on everyday Malaysians may be less severe than feared.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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From beauty salons to imported fruit, the revised tax regime reshapes daily spending — but essentials remain untouched.

7ee901e8ec232ee1da27c3658125b1ba51c4f28800ec30d691cce92f81abb302

Malaysia’s Expanded SST Kicks In This July: What You Need to Know

Malaysian K-pop fans, mark your calendars&mdash;South Korean soloist B.I is set to make a grand return to Kuala Lumpur this 21 September (Sunday) as part of his 2025 Asia tour, titled The Last Parade. Known for his raw lyricism, emotive storytelling, and powerful stage presence, B.I will be performing at the Mega Star Arena in Bukit Bintang at 7PM, promising a night of music, connection, and unforgettable memories.
This stop in Malaysia is one of several across Asia as the former iKON member continues to strengthen his solo journey with a tour that spans multiple cities.
Full Line-Up of Asia Tour Stops
&nbsp;<img src="https://r2.myc.my/f8ec300c533e637a38b469fdc19188dba18debfbcabe7cc9c29c1aa2f18dc6a7" />
The 2025 The Last Parade Asia tour will take B.I across key cities in the region, including:
<ul>
<li>Seoul &ndash; 26&ndash;27 June</li>
<li>Macao &ndash; 2 August</li>
<li>Taipei &ndash; 8 August</li>
<li>Bangkok &ndash; 16 August</li>
<li>Ho Chi Minh City &ndash; 23 August</li>
<li>Jakarta &ndash; 13 September</li>
<li>Singapore &ndash; 20 September</li>
<li>Kuala Lumpur &ndash; 21 September</li>
</ul>
Kuala Lumpur serves as the final Southeast Asian stop before B.I wraps up this leg of the tour.
Who is B.I?
&nbsp;<img src="https://r2.myc.my/4392edd821907a371841b79829eebe1f941e3167e02131e30afe0edf9817e78e" />
B.I, born Kim Han-bin, is a South Korean rapper, singer-songwriter, and producer celebrated for his introspective lyricism and genre-blending musicality. He first rose to prominence as the leader and main songwriter of iKON, a boy group formed under YG Entertainment. The group&rsquo;s debut in 2015 with Welcome Back was a commercial success, producing chart-topping hits like &ldquo;My Type,&rdquo; &ldquo;Rhythm Ta,&rdquo; and the emotional ballad &ldquo;Apology.&rdquo; B.I quickly established himself as a standout in the industry thanks to his songwriting prowess and commanding stage presence.
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After parting ways with iKON in 2019, B.I embarked on a solo career that has been marked by both creative freedom and critical acclaim. His first full-length solo album, Waterfall (2021), and subsequent projects like COSMOS (2021) and Love or Loved (L.O.L) series (2022&ndash;2023), showcased a more vulnerable, reflective side of the artist. Tracks like &ldquo;Illa Illa,&rdquo; &ldquo;BTBT&rdquo; (featuring DeVita and Soulja Boy), and &ldquo;Got It Like That&rdquo; further solidified his position as a compelling solo act on the global stage.
B.I has received several accolades throughout his career, both with iKON and as a solo artist. Notably, he won Songwriter of the Year at the 2018 Melon Music Awards for his work on iKON&rsquo;s mega-hit &ldquo;Love Scenario,&rdquo; which also earned Song of the Year at the 2018 Mnet Asian Music Awards (MAMA).
Beyond music, B.I has continued to connect with fans worldwide through sold-out tours, humanitarian efforts with organizations like World Vision, and consistent engagement with his growing international fanbase. His journey&mdash;from idol group leader to introspective soloist&mdash;has been a testament to his resilience, artistry, and evolution in the ever-shifting landscape of K-pop.
Ticket Details and Exclusive Fan Benefits
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Tickets for the Kuala Lumpur concert go on sale this Friday, 13 June at 12PM, via <a href="http://www.ticketingtix.com">www.ticketingtix.com</a>. Prices range from RM358 to RM888, excluding a RM4 processing fee. Fans are encouraged to act quickly, especially for premium categories that include exclusive perks and are expected to sell out fast.
Ticket Categories and Perks:
<ul>
<li>PARADE (Standing) &ndash; RM888 Benefits: Goodbye session, sound check access, group photo with B.I (20:1), official poster for all attendees, 50 signed posters, and 25 pieces of signed merchandise.</li>
<li>MAGIC (Standing) &ndash; RM788 Benefits: Goodbye session, sound check access, group photo with B.I (20:1) for 60 fans, official poster for all, 50 signed posters, and 25 pieces of signed merchandise.</li>
<li>YOUTH (Seated) &ndash; RM558 Benefit: Official poster for all attendees.</li>
<li>GROWN (Seated) &ndash; RM358 Benefit: Official poster for all attendees.</li>
</ul>
These benefits offer fans not just entry to the show but also a chance at rare, personal moments with the artist, making the concert a highly personalised fan experience.
B.I&rsquo;s Artistic Growth and Global Reach
<img src="https://r2.myc.my/2112f6729aec47520d9505dca43ccb01ffac4baa49747c00548c4dc5e96d32f0" />
Since his solo comeback in 2021 under his self-founded label 131, B.I has consistently pushed the boundaries of K-pop artistry. His introspective lyrics, genre-blending sound, and distinct musical identity have won him acclaim not only in South Korea but on a global scale.
He has taken the stage at international festivals such as Lollapalooza and Rolling Loud, reinforcing his appeal beyond traditional K-pop audiences. His solo discography continues to evolve with themes of love, loss, and self-discovery&mdash;reflected both in studio albums and on stage.
A New Era with Wonderland
The tour comes in conjunction with the release of B.I&rsquo;s third full-length studio album, Wonderland, a project that has already sparked excitement among fans. The 11-track album is expected to be a centrepiece of the concert, with B.I showcasing both new material and beloved hits from his earlier releases.
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Attendees can look forward to a wide-ranging setlist, including songs from Waterfall, To Die For, and the critically acclaimed EP series Love or Loved Part.1 and Part.2. The combination of new sounds and fan-favourite tracks will likely make for an emotionally resonant and musically rich live experience.
A Night Not to Be Missed
Whether you&rsquo;re a long-time supporter or a new fan, The Last Parade in Kuala Lumpur promises to be one of the year&rsquo;s most memorable K-pop events. With a deeply personal setlist, fan-centric experiences, and B.I&rsquo;s undeniable stage charisma, this is a concert that no ID (short for &ldquo;Be Identity&rdquo;&mdash;his fandom) should miss.
Set your alarms for 13 June, and prepare for a night where music, memory, and meaning converge under one roof! Are you excited for his concert because we definitely know we are!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Missed B.I’s last stop in KL? He’s giving fans another shot this September!

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B.I Returns To Kuala Lumpur This September For ‘The Last Parade’ 2025 Asia Tour

The nation was left reeling in grief on 9 June following the horrific crash along the East-West Highway (Jalan Raya Timur-Barat) near Tasik Banding, Gerik, which claimed the lives of 15 Universiti Pendidikan Sultan Idris (UPSI) students. The fatal accident involved a tour bus carrying 42 students and a Perodua Alza multi-purpose vehicle (MPV), leaving 33 others injured, including both vehicle drivers.
Read: <a href="https://myc.my/articles/4360/tragedy-on-the-east-west-highway-15-upsi-students-killed-in-overturned-bus-crash-near-tasik-banding">Tragedy On The East-West Highway: 15 UPSI Students Killed In Overturned Bus Crash Near Tasik Banding</a>
Dashcam Footage Emerges as Crucial Evidence
Police have confirmed that dashcam footage from a vehicle travelling near the crash site has been handed over and is now central to the investigation. The 38-second clip, which has since gone viral online, shows the bus speeding along the highway, overtaking another vehicle, and then losing control before toppling onto its side and crashing into a guardrail. The footage ends with the bus colliding with the Alza MPV behind.
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Perak Police Chief Datuk Noor Hisam Nordin said the dashcam footage was submitted voluntarily, and officers will soon record a statement from the owner. &ldquo;We believe this video can help determine critical factors such as the bus&rsquo;s speed and road conditions at the time,&rdquo; he said during a press briefing at Raja Permaisuri Bainun Hospital.
He confirmed initial observations suggest the bus was travelling at high speed and the front of the vehicle was penetrated by the metal railing upon impact. This would explain why victims seated on the left side of the bus bore the brunt of the collision. &ldquo;Most injuries were to the left shoulder. The bus landed on its left, causing passengers to be thrown sideways,&rdquo; Noor Hisam said.
Survivors Describe Terrifying Moments Before the Crash
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Among the survivors was 22-year-old student Nur Irdina Huri, who recounted the chilling moments before the bus overturned. &ldquo;The bus was going downhill fast, swaying dangerously. I wasn&rsquo;t asleep and could smell something burning. Everything happened so fast,&rdquo; she told reporters from her hospital bed.
Nur Irdina, a student of Early Childhood Education, managed to escape through a small gap in the wreckage. She suffered waist injuries and a sprained ankle. &ldquo;It was pitch black and chaotic. I couldn&rsquo;t help my friends &ndash; I couldn&rsquo;t even see them.&rdquo;
Another student who lost her life in the accident was 22-year-old Wan Nur Suhaila Wan Muhammad. Her brother, Wan Muhammad Sham, 31, said she had returned home to celebrate Aidiladha with all nine siblings. &ldquo;She cooked mee celup for the entire family before heading back to campus. None of us expected that to be our final meal together,&rdquo; he said.
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In a separate conversation with a UPSI student, she shared that one of her friends had also encountered issues with a bus service. Following news of the UPSI crash, the driver of that bus chose to cancel the trip, reportedly unwilling to take any risks after the tragic incident.
She also mentioned that several passengers on the crashed bus had sensed something was amiss earlier in the journey. However, none of the students dared to raise their concerns with the driver, fearing he might react aggressively if confronted.
Road Conditions and Human Error in Focus
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The crash occurred around 1 AM in wet and dark conditions, on a downhill stretch with poor visibility and no road markings. Noor Hisam, who visited the site himself, confirmed the road was unlit and steep. &ldquo;There are no clear lines on the road. It was raining earlier, and everything was dark,&rdquo; he said.
He also noted that the bus narrowly avoided plunging into a ravine on the other side of the guardrail. &ldquo;Most of the victims were found near a ditch beside the railing. Survivors had to crawl out of the wreckage,&rdquo; he added.
Police have yet to conclude whether the cause was due to human error, technical failure, or road conditions. Statements from survivors, forensic analysis, and dashcam footage will all contribute to the final report.
Authorities and Agencies Respond
 <img src="https://r2.myc.my/4e3190a30d1960ba22fd3dcc188f3d8fd43fbe7b4618ab6656de6e51aee1ee46" /> Right: Sultan Nazrin Shah consoles the grieving parent of one of the deceased victims at Hospital Raja Permaisuri Bainun.
Transport Minister Anthony Loke confirmed that the Land Public Transport Agency (APAD) has issued a show-cause letter to the bus company involved. Meanwhile, the Road Transport Department (JPJ) is conducting a Safety Inspection and Audit (JISA) on the vehicle and its operator, under the Road Transport Act 1987 and the Land Public Transport Act 2010.
&ldquo;Strict action will be taken once investigations are complete. Every life lost is a tragedy not just for the families, but for the nation,&rdquo; said Loke in a statement on social media.
Sultan of Perak, Sultan Nazrin Shah, has also weighed in, calling for immediate preventive action. His Royal Highness stressed the need to address weaknesses in road safety laws and enforcement to avoid such tragedies in future.
Community Mourns, Support Pours In
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The Malaysian Association of Tour Agencies (MATA) labelled the accident a &ldquo;national emergency&rdquo; requiring swift government response. Similarly, the National Institute of Occupational Safety and Health (NIOSH) urged public transport companies to improve driver safety and adopt better occupational safety measures.
UPSI Vice-Chancellor Prof Datuk Dr Md Amin Md Taff said the university is offering logistical and emotional support to the victims&rsquo; families. Each affected family has been assigned a liaison officer to coordinate assistance. &ldquo;We are helping with accommodation and any other necessary support,&rdquo; he said.
The Ministry of Higher Education (KPT) has also announced that the next of kin of the deceased will receive RM2,000 in initial financial assistance, along with an additional RM1,000 in disaster relief funds to help with funeral arrangements.
Farewell to the Fallen
<img src="https://r2.myc.my/a46e47d6375837d51a02b1c90ef3423920e3f9c62476369380b15193172347aa" />
A convoy of hearses carrying 13 of the deceased students left the Raja Permaisuri Bainun Hospital in Ipoh at around 8.55 PM en route to Jertih, Terengganu, where the victims&rsquo; funerals were held. The other two bodies were transported from Gerik Hospital earlier in the evening.
Funeral prayers were conducted at Masjid Hadhari before the students were laid to rest in their respective hometown cemeteries. UPSI also dispatched a contingent of 160 students from Tanjong Malim to Jertih to pay their final respects to their fallen peers.
As the country continues to mourn, the public and authorities alike are calling for accountability, reform, and remembrance for the lives lost on what was meant to be a safe journey back to campus after a festive holiday.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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&nbsp;

Survivors say the bus was speeding and a burning smell was detected moments before the crash.

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Viral Dashcam Footage Reveals Final Moments Of Deadly UPSI Bus Crash

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

Foreigners Banned To Cook 13 Penang Dishes At Hawker Stalls Starting 2025

After the decline in the quality of food, the ban is imposed to protect the food heritage of the state.

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