Nabil Luqman

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Foodie

industry

exhibition

innovation

comingsoon

MIFB2025

MalaysiaCafeExpo

food tech

tradeshow

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

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Scentify

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Oatside

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Rohto

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Controversial internet personality Vitaly Zdorovetskiy, known for his provocative prank videos and live-stream antics, has been moved to a high-security facility in the Philippines as he awaits trial for multiple legal violations. The Russian-American content creator, who has over 10 million YouTube subscribers and a significant following on streaming platform Kick, was arrested in April 2025 following a string of allegedly harassing and disruptive incidents involving Filipino citizens.
On 11 June 2025, Zdorovetskiy was transferred from the Bureau of Immigration (BI) detention centre in Bicutan to the Bureau of Jail Management and Penology (BJMP) facility in Muntinlupa, Metro Manila. This move signals a shift from administrative detention to a more stringent custodial arrangement due to the seriousness of the allegations against him.
Who Is Vitaly Zdorovetskiy?
&nbsp;<img src="https://r2.myc.my/acd05eb7dadb3ba0bcabb41a04fe5c851cfd32f9ecf9369edd36fdf7cd7b483c" />
Born in Russia and holding both American and Russian citizenships, Vitaly rose to prominence through viral prank videos that often skirt the line between humour and public nuisance. He has also dabbled in live streaming, with a fanbase attracted to his unpredictable, confrontational content.
However, his notoriety has been marred by frequent controversies. In his early content, Vitaly was known for shock-based humour, but in recent years, his antics have escalated into confrontational &ldquo;in real life&rdquo; (IRL) stunts. In April 2025, during a series of live streams in the Philippines, he was accused of harassing locals, attempting to kiss a security guard without consent, and even allegedly stealing.
The resulting public outcry was swift, with Filipino authorities responding by detaining him. The Bureau of Immigration confirmed that the arrest was prompted by multiple reports of public disorder and violations of immigration laws. Notably, officials from the Department of the Interior and Local Government (DILG) confirmed that Zdorovetskiy admitted to several of the alleged acts.
Here&rsquo;s some clips of his antics in the Philippines:
<blockquote class="twitter-tweet">
Streamer Vitaly is facing up to 24 years in jail in the Phillipines for his livestream stunts, causing public disorder and harassment. One stunt involved the streamer pretending to hijack a man&rsquo;s motorbike with other stunts involving physically assaulting people. <a href="https://t.co/IPh0jUHuHG">pic.twitter.com/IPh0jUHuHG</a>
&mdash; Oli London (@OliLondonTV) <a href="https://twitter.com/OliLondonTV/status/1921961905318449315?ref_src=twsrc%5Etfw">May 12, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Kick Streamer Vitaly threatens to rob an old lady and messes with mall security in the Philippines 😳 <a href="https://t.co/EAwfhBpgzV">pic.twitter.com/EAwfhBpgzV</a>
&mdash; Net Klips (@NetKlips) <a href="https://twitter.com/NetKlips/status/1906754827574530157?ref_src=twsrc%5Etfw">March 31, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unseen clip of Vitaly being reckless in the Philippines being another reason for his arrest 😳<a href="https://t.co/ThNY4fz7EA">pic.twitter.com/ThNY4fz7EA</a>
&mdash; The Random Guy (@RandomTheGuy_) <a href="https://twitter.com/RandomTheGuy_/status/1909260597637562862?ref_src=twsrc%5Etfw">April 7, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

From Entertainment to Enforcement: A High-Profile Case
&nbsp;<img src="https://r2.myc.my/44a103177a771643e4b6d2f01c4067ff4d2b3f6a0aaa9e01d1359bc0f36547df" />
Despite his attorney&rsquo;s efforts to secure bail and his offer to voluntarily report to authorities if released, the BI denied Zdorovetskiy's request. Commissioner Joel Anthony Viado emphasised that Vitaly&rsquo;s case is not merely administrative in nature but a matter of upholding Philippine law and protecting public order.
&ldquo;This is not simply an administrative concern&mdash;it is a matter of upholding the integrity of our immigration system,&rdquo; Viado stated. &ldquo;We cannot allow deportation proceedings to be delayed or derailed by public figures using their platform for sympathy or manipulation.&rdquo;
He added that foreign nationals, regardless of celebrity status, must respect local laws or face legal consequences.
The denial of bail and transfer to BJMP Muntinlupa suggest Philippine authorities are taking a tough stance, especially after rising public concern over foreign social media influencers allegedly abusing their platform to disrespect host countries.
Prison Conditions, Health Decline, and Public Backlash
Following his arrest on 2 April 2025, Vitaly&rsquo;s conditions in custody have drawn attention. Reports surfaced alleging that the YouTuber was being held in a sweltering cell with no air conditioning. Images released on social media on 16 June showed a visibly thinner Vitaly, sparking concern among fans. Observers noted significant weight and muscle loss, with noticeable changes in his facial structure.
<blockquote class="twitter-tweet">
Vitaly before vs. after his detainment in the Philippines <a href="https://t.co/YnG6EsaaFr">pic.twitter.com/YnG6EsaaFr</a>
&mdash; Dexerto (@Dexerto) <a href="https://twitter.com/Dexerto/status/1934680147187159285?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
&nbsp;
Initially, some reports speculated he could be detained for up to three years, but legal analysts now estimate a potential sentence closer to 18 months &mdash; if found guilty. Nevertheless, his legal battles are far from over. As of now, there is no confirmed trial date nor clarity on how long the proceedings may take.
President Ferdinand &ldquo;Bongbong&rdquo; Marcos Jr himself weighed in on the controversy. In a public statement, he condemned the YouTuber&rsquo;s actions, saying: &ldquo;One of the things we saw this Sunday was the infuriating behaviour of a foreign vlogger toward our fellow citizens. Whether he was joking or not, what Filipino wouldn&rsquo;t feel their blood boil watching that?&rdquo;
Deportation Only After Due Process
Once the local court cases are resolved, Zdorovetskiy is expected to be deported from the Philippines as an &ldquo;undesirable alien.&rdquo; However, complications remain. Both the United States and Russia have thus far declined to take custody of him, potentially prolonging his stay in the Philippines even after sentencing.
The BI reiterated that deportation cannot proceed until all legal matters are settled. Commissioner Viado made clear that hospitality must never be mistaken for tolerance of disrespect or illegal activity.
&ldquo;Foreign nationals are welcome in the Philippines&mdash;but they are expected to obey our laws and respect our communities. Those who choose otherwise must face the appropriate legal consequences,&rdquo; he said.
Until then, Zdorovetskiy remains behind bars in Muntinlupa with no bail, no release date, and a trial that could stretch on for months.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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&nbsp;

From prankster to prisoner — there’s a fine line between comedy and being a public nuisance.

405d16ac22eec4f9aeb95d91a3d7122c4f233249d968259e830d674c1ff7bb36

YouTuber Vitaly Zdorovetskiy Moved To High-Security Jail In Philippines Amid Legal Fallout Over Pranks

The wait is finally over &mdash; after months of anticipation, Malaysian EXO-Ls can now secure their tickets to see Baekhyun live in concert. The acclaimed vocalist is bringing his 2025 BAEKHYUN WORLD TOUR: Reverie to Kuala Lumpur this August, marking a momentous milestone in his solo career and an unforgettable occasion for K-pop fans across the country.
Who Is Baekhyun?
<img src="https://r2.myc.my/a743239ff84b93d02e784e8937fcd4e0d310dc1f926ecaec1df39b140809cf49" />
Byun Baekhyun is no stranger to the spotlight. Known for his mesmerising vocals, versatile artistry and magnetic stage presence, Baekhyun has spent over a decade building a legacy in the global music scene. He debuted in 2012 as a member of EXO, one of K-pop&rsquo;s most successful groups, and quickly became a fan favourite thanks to his distinctive voice and charismatic performances. He also performed as part of the sub-units EXO-CBX and EXO-K, and led the K-pop supergroup SuperM.
Baekhyun launched his solo career in 2019 with the mini album City Lights, which sold over 550,000 copies, becoming South Korea&rsquo;s best-selling solo album of that year. His next releases, Delight (2020) and Bambi (2021), both achieved million-seller status &mdash; with Delight being the first album by a South Korean soloist in nearly two decades to cross the million mark.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/6t6uh1uD01cnqef1Y7NVxA?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
His global influence soared further with the release of Hello, World in 2024, which topped international charts and became the best-selling solo album by a K-pop artist that year with 1.4 million units sold. Baekhyun has received numerous accolades throughout his career, including three consecutive Mnet Asian Music Awards for Best Male Artist from 2019 to 2021, as well as honours from the Golden Disc Awards, Melon Music Awards, and Seoul Music Awards.
In 2023, he founded his own independent label, INB100, to gain greater creative freedom, while continuing his group activities with EXO under SM Entertainment. He also made waves in the acting world, starring in the hit historical drama Moon Lovers: Scarlet Heart Ryeo (2016), for which he won the SBS Drama Awards&rsquo; New Star Award.
Concert Details: Date, Venue and Ticket Information
Baekhyun&rsquo;s upcoming Kuala Lumpur performance will take place at one of the city&rsquo;s newest and most advanced indoor arenas:
<ul>
<li>Date: Saturday, 23 August 2025</li>
<li>Time: 8:00 PM</li>
<li>Venue: IDEA Live KL</li>
</ul>
This concert will be Baekhyun&rsquo;s first-ever solo performance in Malaysia, offering fans a rare opportunity to experience his artistry up close in a more personal setting.
Organised by iMe Malaysia, the event promises to be an immersive experience, blending emotive storytelling with cutting-edge production and, of course, Baekhyun&rsquo;s signature vocals. Fans can expect a well-rounded setlist, including hit solo tracks and fan-favourite drama OSTs such as For You and Is It Me?.
&nbsp;
Tickets go on sale Tuesday, 17 June at 12:00 PM (MYT) via <a href="https://my.bookmyshow.com/en/events/baekhyun-2025/BMSBKWTR">BookMyShow</a> and <a href="https://www.fantopia.io/events-tickets?eventsKey=d9r20fig&amp;areaKey=TVk=">Fantopia</a>, and demand is expected to be extremely high.
Ticket Prices (excluding RM4 processing fee):
<ul>
<li>VIP (Standing): RM918</li>
<li>PS1 (Standing): RM798</li>
<li>PS2 (Seated): RM698</li>
<li>PS3 (Seated): RM598</li>
<li>PS4 (Seated): RM498</li>
<li>PS5 (Seated): RM398</li>
</ul>
Fans can purchase a maximum of two tickets per transaction, so coordination with friends is essential.
&nbsp;
&nbsp;
In addition to the concert itself, a range of exclusive fan benefits are available depending on ticket category:
<ul>
<li>Photocard: Available to all categories</li>
<li>Signed Poster (random selection): VIP, PS1, PS2</li>
<li>Laminate and Lanyard: VIP, PS1, PS2</li>
<li>Soundcheck Access: VIP only</li>
<li>Send-Off Event: VIP only</li>
<li>Physical Ticket Redemption (with ID): VIP only</li>
</ul>
Note: Each ticket only qualifies for one benefit, and lucky draw winners will be selected from purchases made before 15 August 2025, 11:59 PM (MYT).
A Global Tour of Dreams: The Story Behind Reverie
Titled Reverie, Baekhyun&rsquo;s 2025 world tour marks a major turning point in his solo career. More than just a concert series, Reverie is a celebration of music, memories, and personal connection. It allows Baekhyun to engage more intimately with fans across the globe, while showcasing his growth as a performer and artist.
The tour kicks off in June 2025 in Seoul, and will take Baekhyun to 29 cities worldwide, including Tokyo, Taipei, Bangkok, Singapore, London, and Los Angeles. Each show is designed to transport audiences into a dreamlike soundscape that blends sentimentality with high-energy performances.
The tour also supports the release of Baekhyun&rsquo;s solo EP, Essence of Reverie. This will be Baekhyun&rsquo;s fifth solo project, continuing his legacy as one of the most accomplished and consistent soloists in K-pop.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/5m3xaHvFvODdctmtdQ9qzB?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
A Long-Awaited Homecoming for Malaysian Fans
For Malaysian fans who have followed Baekhyun since his early days with EXO, this concert represents more than just a performance &mdash; it&rsquo;s a long-awaited moment of connection, nostalgia, and celebration.
With the stage set, the venue ready, and ticket sales just around the corner, anticipation has reached an all-time high. Whether you&rsquo;ve loved Baekhyun from his debut or are newly discovering his music, Reverie is bound to be an unforgettable night filled with music, emotion, and magic.
Mark your calendars, set your alarms, and get ready &mdash; Baekhyun is coming.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The wait is over — grab your tickets and don’t miss Baekhyun live in KL!

1e43540466ebd1198c5cfd9a812deca2e4ba559c71f91c4b77e575f7aff79d0c

Baekhyun’s Solo Tour Lands In Kuala Lumpur: Tickets Now On Sale For ‘Reverie’ World Tour

The tragic discovery of a 39-year-old schoolteacher&rsquo;s decomposed body in her Johor home has sparked widespread concern and prompted authorities to issue a public appeal for assistance in tracing her only known living relative. The woman, who had been absent from work since September last year, is believed to have died alone nearly a month prior to the discovery of her remains.
Alarming Smell Leads to Grim Discovery
&nbsp;<img src="https://r2.myc.my/6e7915548b8e94674c3ad146ed6ef4a83bc1623b4c9634c92bcc9594b26830b7" />
On the evening of Thursday, 12 June, residents of Bandar Selesa Jaya in Skudai were alarmed by a strong foul smell emanating from a house in their neighbourhood. After days of tolerating the stench, one concerned neighbour finally lodged a police report at the Nusa Bestari Police Station at approximately 8:06pm.
Responding officers forced entry into the premises, where they were met with a harrowing scene: the lifeless, heavily decomposed body of a woman&mdash;later identified as Lo Kwan Fong, also known as Luo Qunfeng (transliteration)&mdash;was found inside the house.
According to Assistant Commissioner M. Kumarasan, the Iskandar Puteri District Police Chief, the victim is believed to have died about a month earlier. Early observations ruled out any signs of a struggle or forced entry.
No Foul Play Suspected, But Autopsy Inconclusive
&nbsp;<img src="https://r2.myc.my/5e80775d729b95a4a8bd9414ea5aa0da57a1386ae5e209a8e31dec9b554fc709" />
A post-mortem examination was carried out at Hospital Sultanah Aminah (HSA) in Johor Bahru by forensic specialists. However, due to the advanced state of decomposition, the medical team was unable to determine the precise cause of death. The body had reportedly deteriorated to such an extent that internal indicators were no longer viable for a conclusive assessment.
&ldquo;The autopsy could not ascertain the cause of death. However, there were no signs of criminal activity, and we have classified this as a case of sudden death,&rdquo; said ACP Kumarasan.
This classification rules out foul play for now, though police have not entirely closed the file, pending any new leads or forensic insights.
Months of Absence and Increasing Isolation
&nbsp;<img src="https://r2.myc.my/e8d33a24b9e99de5f89ea8602ccb1f31937e058044be4aef9499d381896d8901" />
Lo, a teacher at a school in Taman Tunku Aminah, had not reported for work since 24 September 2024. At first, her prolonged absence was met with concern from colleagues, especially given that she had always been punctual and professional. However, those closest to her say she became increasingly withdrawn in the months prior to her disappearance.
In February 2025, her colleagues paid her a visit at home. It was the last confirmed contact anyone had with her. Subsequent efforts to reach her, including further home visits and attempts to call, went unanswered. Neighbours also noted that they had not seen her in a long time, but it wasn&rsquo;t until the strong odour began to spread that authorities were contacted.
She led a quiet, solitary life. According to her colleagues, she was reserved and rarely spoke about her personal affairs. She had reportedly lost both parents before 2010, and it was believed she had no siblings. She never married and had no children.
The only relative she had ever mentioned was her maternal aunt, who had moved to Singapore many years ago. This aunt, now estimated to be around 74 years old, is presumed to be her only surviving family member. However, no direct contact information for the aunt is known, making the search more difficult.
Her colleagues, heartbroken by the manner in which she passed, have since appealed for public assistance in finding this relative so that Lo can be laid to rest by family, not strangers.
Funeral Plans On Hold As Search for Kin Continues
&nbsp;<img src="https://r2.myc.my/ec5549f18262c423eb429b8cf353020b22b35e6a1a692b56844a06b1cc462969" />
Lo&rsquo;s body remains at the morgue while police and hospital authorities wait for her next of kin to come forward. Several kind-hearted members of the community have expressed willingness to help arrange a funeral service, but Lo&rsquo;s colleagues say they are holding out hope that a family member&mdash;particularly the aunt in Singapore&mdash;can be located.
&ldquo;Although people have come forward to help with her final rites, we truly hope her relative can be found to give her the proper farewell she deserves,&rdquo; said one co-worker. &ldquo;No one should have to die and be buried alone, especially someone who contributed to shaping the lives of young students.&rdquo;
Police and Public Appeal for Information
Authorities are now actively tracing Lo&rsquo;s family and have issued a public call for anyone with information to assist. Those who may have known Lo&rsquo;s family background or her late mother&rsquo;s connections in Singapore are urged to come forward.
The public can contact the Skudai Police Station at 07-511 2622 to provide leads.
A Tragic Reflection of Urban Isolation
The case has prompted reflection on broader social issues such as urban loneliness and the vulnerability of individuals living alone, especially those with few close contacts or support networks. Social media users have expressed sorrow and frustration, questioning how a person could go unnoticed for so long in a densely populated community.
&ldquo;Her absence from school for months should&rsquo;ve raised alarms sooner,&rdquo; one commenter wrote. &ldquo;We all need to look out for each other&mdash;especially those who live alone and keep to themselves.&rdquo;
As tributes pour in for the late teacher, many have called on communities to be more proactive in checking on vulnerable neighbours and friends. Some former students have come forward on social media to describe her as &ldquo;soft-spoken but dedicated,&rdquo; adding a poignant human face to what otherwise might have been just another forgotten tragedy.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Colleagues & police seek next of kin in S’pore to claim her body from the morgue. 

7bd4ef1a5f02e3753265912c59b97705c62a6cc88de52df13c0c965cc21c5370

Johor Teacher Found Decomposed In Her Home After Months Of Absence

A disturbing incident in Bukit Bintang, Kuala Lumpur, has ignited widespread outrage after a university student was allegedly caught recording upskirt videos of women using a mobile phone hidden in a shopping bag. The dramatic confrontation was captured in a viral video, leading to the discovery of over 500GB of voyeuristic footage and triggering renewed concerns over public safety and predatory behaviour in urban areas.
Suspicious Behaviour Spotted in Crowded Street
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fsinn.er.75709%2Fvideos%2F1089399166438885%2F&amp;show_text=false&amp;width=266&amp;t=0" width="266" height="476" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
The incident unfolded near the popular Lot 10 shopping mall, where a group of Malaysian university students noticed a man behaving oddly as he trailed a woman wearing a skirt. He was holding a paper bag in an unnatural position&mdash;angled just beneath the woman's skirt&mdash;as they crossed the street. Inside the bag, his smartphone was facing upward, allegedly positioned to secretly film beneath her clothing.
Realising something was wrong, the group&mdash;including the woman&rsquo;s friends&mdash;immediately confronted him. One of them grabbed his hand and asked, &ldquo;Bro, what are you recording?&rdquo; as another began recording the confrontation. The man, who was wearing a face mask, attempted to flee but was stopped at a nearby traffic light and later tackled to the ground when he tried to escape again.
Students Take Action Before Police Arrive
&nbsp;<img src="https://r2.myc.my/c8bf8060a85e637a063bc8dd1d42ea8f988df6367b7f29806a2f8298a0ae601d" />
As onlookers gathered, the suspect was pinned down and held in a headlock by one of the students to prevent him from fleeing again. A security guard eventually intervened and took control of the scene before the police arrived. While waiting, the group demanded the suspect unlock his phone.
Initially, no incriminating content was visible, prompting concerns that the man may have deleted evidence. However, one of the students realised that some Android devices can switch between multiple user accounts or operating environments. Upon switching systems, they made a chilling discovery.
Staggering Archive of Voyeuristic Material Uncovered
<img src="https://r2.myc.my/993404169f1b8e5a5710b77d669039a9060577d9aeb942bf6d2e48f99611cf42" />
The phone reportedly contained approximately 500GB of illicit upskirt videos and images&mdash;a collection so vast that it shocked even the seasoned among the group. In a follow-up video and accompanying Facebook post, one woman who was at the scene claimed that the phone held thousands of such recordings. Many of the victims appeared to be unaware they were being filmed, and several were reportedly not wearing safety shorts, making the act even more invasive.
Additional material found on the device allegedly included records linked to online gambling platforms, prompting speculation that the suspect may be involved in other illegal activities.
Suspect Believed to Be a Cyberjaya Student
Further investigation by the group revealed that the man is believed to be a student at a university in Cyberjaya. This revelation has sparked concern that such predatory behaviour might be occurring undetected within academic environments.
Fearing that the man could evade serious consequences or return to campus under false pretences, the students decided to publicly share their experience and the video of the confrontation. &ldquo;We don&rsquo;t want this person to tell people he was arrested for gambling and just carry on as if nothing happened,&rdquo; said one of the students involved.
Motivated by Justice, Not Fame
The video quickly went viral, with many praising the students for their courage and initiative. However, the individuals behind the video were quick to clarify their motivations. &ldquo;We&rsquo;re not doing this for attention or praise. We just want to make sure he doesn&rsquo;t get away with it&mdash;and that women are warned,&rdquo; said the victim&rsquo;s friend in a statement.
The students stressed that sharing the video was about raising awareness, not showcasing heroism. They also warned other university students to stay vigilant, as there was evidence suggesting the suspect might not have acted alone.
Here&rsquo;s some reactions from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Doesn't matter how comedic you find this story is. This is a severe case of underwear recording addiction. Yes, you might laughed and he didn't really bother people with this behaviour. But he needs help.
&mdash; Sukma (@farysafiqahs) <a href="https://twitter.com/farysafiqahs/status/1934487610262745229?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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dia nak lari mana semua dah kerumun dia 😂 also props to the guy that noticed this and took action immediately, need more people like them 🙏
&mdash; aida &bull; now watching Whole Cake arc (@goofloofy) <a href="https://twitter.com/goofloofy/status/1934524817824424026?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
mcm ni la kita nak. Member function, kualiti mantap.
&mdash; wiccan (@_jad01) <a href="https://twitter.com/_jad01/status/1934489343059808267?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
ok but hell dia punya strength tu kuat betul ye. padahal dah kena cekup, dia still boleh lepas mcm tu je. thank you orang baik yg dah tolong tngkap budak ni
&mdash; tina | MY streamer (@syoojjang) <a href="https://twitter.com/syoojjang/status/1934579839216095376?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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Legal Grey Area for Student Vigilantes
While public reaction has been overwhelmingly supportive, there is concern that the students could potentially face legal action for forcibly unlocking the suspect&rsquo;s phone before police arrived. One of the women involved acknowledged this risk, saying they were told at the police station that the suspect&rsquo;s rights might have been violated by their actions.
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Still, she maintained that the need to secure evidence before it was erased outweighed the potential legal risk. &ldquo;We did what we thought was right. If we hadn&rsquo;t checked the phone, the truth may never have come out,&rdquo; she explained.
Police Yet to Issue Official Statement
As of the time of writing, the Royal Malaysia Police (PDRM) have not released an official statement regarding the case. According to the group, the suspect was handed over to authorities and an investigation paper was opened. Whether he will be formally charged, and under what offences, remains to be seen.
The delay in official response has left some netizens calling for swifter police transparency and clearer protocols for such incidents involving sexual harassment and digital evidence.
A Wake-Up Call for Urban and Campus Safety
The case has sparked widespread conversation across social media, particularly among women sharing tips on how to protect themselves in public. Many are advising others to wear safety pants when wearing skirts and to remain hyper-aware of their surroundings, especially in crowded areas like Bukit Bintang.
This incident is now being viewed as a wake-up call not just for law enforcement, but for educational institutions, city authorities, and the public at large. With perpetrators increasingly using clever tactics and technology to commit such acts unnoticed, the need for proactive community vigilance and stronger deterrents has never been greater.
As the case continues to unfold, many hope it will serve as a precedent for how serious digital voyeurism is treated&mdash;and how important it is for ordinary citizens to act when they witness wrongdoing.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Ladies beware—your everyday walk could be someone else’s target.

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Students Confront Suspected Voyeur In Bukit Bintang: 500GB Of Upskirt Videos Found

The Royal Malaysia Police (PDRM) have come under the spotlight once again following the circulation of a video featuring one of its officers allegedly engaging in inappropriate behaviour. The footage, lasting just over two minutes, shows a lower-ranking officer involved in a lewd conversation with a woman, during which he is heard inviting her either to his house or to a hotel. The video was widely shared on social media, drawing public criticism and raising questions over professional conduct within the force.
According to PDRM, the incident is believed to have taken place in the Ampang Jaya district of Selangor. In response, a disciplinary and criminal investigation has been launched against the officer.
Official Statements and Immediate Response
<img src="https://r2.myc.my/ed686b1231310e88c282edac43a7b9eefbc034678cdc9c5d2e424283ef4e00f8" />
Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS), confirmed that the department is actively investigating the case from both disciplinary and supervisory standpoints. He stated that stern action would be taken if the officer&rsquo;s behaviour was found to have violated the law or internal regulations. The department is also reviewing the role of the officer&rsquo;s superiors in overseeing his conduct.
Azri stressed that the police will not tolerate misconduct among its ranks and reminded all officers that they are accountable not just to their superiors, but also to the public they serve.
Separately, Ampang Jaya District Police Chief Assistant Commissioner Mohd Azam Ismail revealed that the officer in question has already been temporarily relieved of his duties pending the outcome of the investigation.
Dual Investigations Under Penal and Multimedia Laws
<blockquote class="twitter-tweet">
Normally exposed polis kaki gatal macamni. Kau dah tahan perempuan ni lepastu ajak perempuan ni check in? Bodoh betul lah 😅 <a href="https://t.co/t68idgdKzt">pic.twitter.com/t68idgdKzt</a>
&mdash; kamaghul deghaman (@kamaghul) <a href="https://twitter.com/kamaghul/status/1933770340410482765?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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The officer is now being investigated under two key laws. The first is Section 509 of the Penal Code, which deals with words or gestures intended to insult a person&rsquo;s modesty. The second is Section 233 of the Communications and Multimedia Act 1998, which addresses the misuse of network facilities or services to transmit offensive or indecent content.
In tandem with the criminal investigation, an internal disciplinary process is being carried out to assess breaches of the police code of conduct.
Public Urged to Assist in the Investigation
The police have issued a call for witnesses and members of the public to come forward with any information that may assist in the investigation. Those who can provide relevant details are encouraged to contact the Ampang Jaya District Police Headquarters at 03-4289 7222.
Public reaction to the video has been swift and overwhelmingly negative. Social media users have condemned the officer&rsquo;s conduct, labelling it as disgraceful and a stain on the reputation of the police force. Many called for stronger oversight, transparency, and harsher penalties for officers who misuse their position of authority.
Here&rsquo;s some of the comments from netizens:
<blockquote class="twitter-tweet" data-conversation="none">
Imagine giving someone a badge so they can protect the public n they use it to harass women. No wonder people say the uniform hides more predators than heroes
&mdash; Not that amirah (@Alonectic_) <a href="https://twitter.com/Alonectic_/status/1933878735926939873?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Woi <a href="https://twitter.com/PDRMsia?ref_src=twsrc%5Etfw">@PDRMsia</a> how lower can your standard get after this one. This has tarnished central unit reputation with lack of antique, zero discipline &amp; exposed a new height of untrustworthy. <a href="https://twitter.com/KDNPUTRAJAYA?ref_src=twsrc%5Etfw">@KDNPUTRAJAYA</a> should take this srsly.
&mdash; Harbina to IPO (@_Naaxstar) <a href="https://twitter.com/_Naaxstar/status/1933792155962953847?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bagus. Sebab aku pun pernah buat benda sama. Pergi mampus yg cakap macam melayan. Aku pernah berkeras. Last last phone aku kene ambil. Dia suruh delete time tu jugak. Next case, aku record senyap senyap. Dah kene buang kerja dah mamat tu. Merayu minta maaf sebab kantoi je. 👍🏻
&mdash; missaikucingsayapatah (@qstnaaaaaaa) <a href="https://twitter.com/qstnaaaaaaa/status/1933885169293017121?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Takde yg mengejutkan pun dgn perangai2 puak biru ni.
&mdash; azmieanwar (@azmieanwar1) <a href="https://twitter.com/azmieanwar1/status/1933789231283122410?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Tak payah censor muka biar mak pak dia tengok perangai anak polis dia macam mana
&mdash; akmal. (@akmalariefff) <a href="https://twitter.com/akmalariefff/status/1934069091079458931?ref_src=twsrc%5Etfw">June 15, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bodohnya lahai polis ni. Patut amek nombor badan dia n nama dia then report kt JIPS.
&mdash; Hazique (@_name_que) <a href="https://twitter.com/_name_que/status/1933786312005595447?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Integrity Issues Plague PDRM Amid Officer Misconduct Scandal
<img src="https://r2.myc.my/c0107cb4103f1c63428b01f6199299432f30673010010bba5acb5125c93b8a02" />
The recent viral misconduct case is just the tip of the iceberg for the PDRM, as broader concerns about internal discipline and professionalism continue to mount. Between January and May 2025, 492 officers were subjected to disciplinary action, with 59 dismissed and 146 suspended, according to Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS).
The most common offences were integrity-related violations (333 cases), followed by governance issues (45), drug offences (42), criminal acts (38), syariah breaches (19), and corruption (15). The figures were revealed during Azri&rsquo;s visit to the newly officiated Maran District Police Headquarters, which serves over 115,000 residents.
Public complaints about police misconduct also surged, with 2,637 reports filed in just five months&mdash;1,892 formal complaints and 745 public tips. In response, PDRM launched the Aduan JIPS PDRM app, offering a more transparent platform for the public to report wrongdoing.
End of a Career and a Call for Reform
Azri&rsquo;s remarks came as part of his final tour of duty, with his retirement scheduled for 26 June 2025, marking the end of a 37-year career in the police service. His departure comes at a pivotal moment, as PDRM faces mounting pressure to reform and rebuild trust with the public.
While the current case may involve a single officer, it has highlighted systemic concerns around supervision, discipline, and the need for continued vigilance against abuses of power.
As public trust hangs in the balance, PDRM&rsquo;s response to this case&mdash;and to misconduct more broadly&mdash;may determine how effectively the force can evolve to meet modern standards of accountability and transparency.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Police integrity under spotlight as disciplinary cases mount within the force.

ea6f93d5b48b732dc56d0e417ac5f8f7f4aec0d55b53c4d74ae91378cb8cf98f

PDRM Officer Under Investigation After Inappropriate Remarks Caught In Viral Video

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

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One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 