Aineena Hani

9e240acab148a3c35d54c80dacc91b839e1465e87d0c4a3c572adddbd75f4707

Foodie

Malaysia

Viral

Gamer Paradise

Games and Hobby

Impulse Gaming

Outlet

Biggest Gaming Store

Attention to all gamers! The largest Impulse Gaming Kuala Lumpur has opened its doors and if you have not heard about this, here is what you can expect from this biggest gaming store in Malaysia.&nbsp;
Sneak peek of what the store looks like inside and outside ~
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@kl.foodie/video/7227787433935457541" data-video-id="7227787433935457541">
<section><a title="@kl.foodie" href="https://www.tiktok.com/@kl.foodie?refer=embed" target="_blank" rel="noopener">@kl.foodie</a>
Largest Gaming &amp; Hobby Shop in KL 🎮 📍 Impulse Gaming @ Sungai Besi KL
<a title="♬ Epic Music(863502) - Draganov89" href="https://www.tiktok.com/music/Epic-Music-863502-6873501791145691137?refer=embed" target="_blank" rel="noopener">♬ Epic Music(863502) - Draganov89</a></section>
</blockquote>
Located at Sungai Besi, Impulse Gaming's new KL store is not just a retail space, it's a gamer's paradise spanning over 10,000 sqft. This store is so big that it could make a shopping mall look like a convenience store. There are two floors filled with all sorts of gaming products, and it's like a showroom where you can try almost everything they have.
Impulse Gaming has been in existence for 15 years, which is a long time in the ever-changing dynamics of the video games industry. But this new store supersedes their JB HQ, making it the largest video game store in Malaysia.
<img class="attachment-jnews-featured-750 size-jnews-featured-750 wp-post-image lazyautosizes lazyloaded " src="https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-750x392.jpg" sizes="510px" srcset="https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-750x392.jpg 750w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-300x157.jpg 300w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-768x402.jpg 768w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature.jpg 1000w" alt="Taking A Look at Impulse Gaming Kuala Lumpur, Malaysia&rsquo;s Biggest Gaming Store" width="589" height="308" data-src="https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-750x392.jpg" data-srcset="https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-750x392.jpg 750w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-300x157.jpg 300w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature-768x402.jpg 768w, https://gamerbraves.sgp1.cdn.digitaloceanspaces.com/2023/04/Impulse-feature.jpg 1000w" data-sizes="auto" data-expand="700" />
The ground floor is a haven for gamers, with a vast array of PlayStation and Nintendo games set on display shelves. There are even limited edition PlayStation consoles, like the PlayStation 4 Pro Star Wars Battlefront II Limited Edition, and the Uncharted 4 PlayStation 4 Limited Edition consoles. And for those who want to try before they buy, there are "showroom-esque" demo sections of the store's various partners: Pico, PlayStation, Logitech, Razer, Republic of Gamers, and MSI.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/3b35cf5e6a3f63824f1e17f742045f58bc0814991d74eb6b559bf68834dda2c0" alt="" width="514" height="654" />
The cafe section partnered up with Chatto Cafe, offers a diverse range of food and beverages. From Ice Blended drinks to Poke Bowls, the cafe has everything you need to fuel your gaming marathon. And in front of the cafe, you can find all sorts of goodies and merchandise for sale, including unique blind boxes and TCG cards, booster boxes, and packs.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/1b42a9a351b4e4c44ba26bb66827c0884607ef5f1b3c6b09889fb0e4e2f77fa7" alt="" width="527" height="395" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/680cc69755bce62a4b60c8a109513ba4d12607824bc1a746f946f0a11e793ef4" alt="" width="503" height="479" />
The second floor is a hobbyist's heaven, with rows upon rows of model kits, figurines, and toys on display shelves. They even have an entire shelf dedicated to Gundam customisation tools and staff members to help you out.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/6815eefab6932fcb9f90f4c5c27a5573634f6648bb3add45fcd2d83eb20abe32" alt="" width="484" height="461" />
With all this cool stuff and events like weekly TCG meetups and tournaments, this store is not just a retail space but also a cool hangout place for you and your friends. It's definitely worth checking out, even if you're not a gamer or a hobbyist.
<img class="r48jcc pT0Scc iPVvYb" src="https://media.tenor.com/qj-Ek3zJWsgAAAAd/hasbulla-funny.gif" alt="Funny Gaming Gifs GIFs | Tenor" width="382" height="331" aria-hidden="false" />
You can also check out their website just to get a peek of what this company has for all gamers to purchase.&nbsp;
Link to website:&nbsp;
<a href="https://impulse.com.my/">https://impulse.com.my/</a>
Impulse Gaming Kuala Lumpur
Address : Lot 4, Jln Sungai Besi, Chan Sow Lin, 57100 Sungai Besi, Wilayah Persekutuan Kuala Lumpur
Open Hours: 11 AM - 10 PM
 *Sources: Visual and Reference Credits to Social Media, Gamer Braves &amp; various cross-references for context.
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&nbsp;

5d55f37e0c1bb1bf0a6356902e7477126b71ed0f06d7dfe7f964fb732800f8f7

Largest Gaming And Hobby Store Is Now Opened In Kuala Lumpur, Malaysia!

Fun, fierce, and fast-paced &mdash; pickleball is making waves among university students, and it&rsquo;s stepping into the spotlight with a tournament like no other.
Move over futsal and badminton &mdash; there&rsquo;s a new sport in town, and it&rsquo;s rallying a community of young Malaysians. Pickleball, a quirky yet addictive mix of tennis, badminton, and ping pong, has been gaining traction around the world. Now, it&rsquo;s finally getting its moment here with Malaysia&rsquo;s very first Inter-University Pickleball Tournament, and it&rsquo;s happening right in the heart of Klang Valley this July 2025.
If you&rsquo;ve never heard of pickleball before, you&rsquo;re not alone &mdash; but that&rsquo;s the point. This tournament is not just for seasoned players. It&rsquo;s designed for beginners and curious students who want to try something new, have a laugh, and maybe get a bit competitive while they&rsquo;re at it.
What&rsquo;s the Big Deal About Pickleball?
&nbsp;<img src="https://r2.myc.my/124270c265b1251be0da1ba34c261f8f0d9e64cc2436bf53fe433ee5b1d0fae1" />
Pickleball has been dubbed the fastest-growing sport in the United States, with celebrities and athletes singing its praises. It&rsquo;s easy to pick up, fun to play, and &mdash; perhaps most importantly &mdash; brings people together. The upcoming Inter-Uni Tournament, organised by Monsta Asia and sponsored by JD Sports, is hoping to do just that: unite students from across Klang Valley in a fast-paced weekend of rallies, smashes, and plenty of banter.
And it&rsquo;s not just a one-off event &mdash; the tournament is built around a whole calendar of lead-up activities. Throughout May, participating students have been able to join Bootcamp sessions, where they can learn the basics and get a feel for the game. Then in June, casual Open Uni Games give players a chance to warm up, get social, and meet fellow pickleballers before the real competition begins.
The main event kicks off 12 and 13 July at The Pickle Grounds, One World Hotel, with Mixed Doubles and Men&rsquo;s Doubles categories open to Novice-level players (defined as a DUPR rating below 3.25). Each of the five participating universities will send six teams per category, turning the weekend into a showdown of pride, skill, and hopefully not too many unforced errors.
Not Just a Sport &mdash; A Whole Vibe
&nbsp;<img src="https://r2.myc.my/c87194f0bd1759c663b13f3646424f8030878fa4c5069382e71bd684964717d1" />
Beyond the matches, the tournament promises more than just who wins or loses. Expect a lively atmosphere with lifestyle activities, interactive booths, and a buzzing crowd. Whether you&rsquo;re playing, cheering from the sidelines, or just there for the vibes, there&rsquo;ll be plenty happening on and off the court.
It&rsquo;s also a refreshing addition to the university event calendar. While most inter-varsity competitions stick to traditional sports, this one is all about discovery, inclusion, and having fun &mdash; with just the right amount of heat to keep it exciting.
How to Join?
&nbsp;<img src="https://r2.myc.my/677cbd29aec60c53d701974ca52e853c74ae77c5546184b0d7d096cf9293f40b" />
If you&rsquo;re a student at a university in Klang Valley and want in, you&rsquo;re in luck. Registration is open now at RM100 per team, and it closes on 20 June 2025 at 11:59pm. The tournament is open to beginners only &mdash; so there&rsquo;s no need to worry about going up against national-level players.
All you need is a teammate, a willingness to try something new, and a little competitive spirit. Whether you&rsquo;re in it for the glory, the friendships, or just to break a sweat &mdash; you won&rsquo;t want to miss this.
👉 Sign up here: <a href="https://ss88.my/interunipickleball/">https://ss88.my/interunipickleball/</a> 📱 Follow <a href="https://www.instagram.com/gomonsta/?hl=en">@gomonsta</a> on Instagram for updates, sneak peeks, and behind-the-scenes action.
Final Rally
In a world where screen time often wins out over court time, pickleball is a chance to unplug, team up, and tap into something fresh. This tournament is about more than who takes home the trophy &mdash; it&rsquo;s about being part of a new movement in Malaysian campus life.
So, are you ready to serve?
&nbsp;
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Time to rally — can you take the crown home for your uni?

e3ce521fc89dbe57b3b10091997dc6363a4dc20be60c5469f2296aef2c770ece

Pickleball Fever Hits Klang Valley: Malaysia’s First Inter-Uni Tournament Arrives This July

What began as an ordinary late-night drive through the streets of George Town turned into a terrifying ordeal for a young woman, after a confrontation on the road allegedly escalated into a violent and humiliating assault involving a firearm. The alleged assailant? A man bearing the prestigious title of &lsquo;Datuk Seri&rsquo;.
The shocking incident, which unfolded in the early hours of 1 June, has not only sparked public outrage but also raised troubling questions about the ease with which influential individuals in Malaysia obtain and wield firearms &mdash; sometimes, quite literally, against unarmed members of the public.
Pistol Allegedly Shoved Into Victim&rsquo;s Mouth
&nbsp;<img src="https://r2.myc.my/84f4de22c570a414443c17787366f4b3068c576cb58b19213eac4958155a051c" />
According to the police report filed by the 28-year-old victim, the confrontation escalated rapidly and turned violent. The suspect was allegedly under the influence of alcohol at the time. He is said to have brandished a gold-coloured pistol and, in a deeply disturbing act of aggression and humiliation, forced the weapon into the woman's mouth.
He then allegedly pistol-whipped her, using the grip of the firearm to strike her face, causing severe injuries. The suspect also reportedly punched her repeatedly in the face using both the weapon and his bare hands. The victim sustained a broken nose and bruising around her left eye as a result of the attack.
Following the incident, she received emergency treatment at Penang General Hospital before filing a formal complaint with the Northeast District Police at 5.57pm the same day.
Suspect Turns Himself In, Firearm and Licence Confiscated
&nbsp;<img src="https://r2.myc.my/e442e5a1e9e24417e70c829343ba4f71cce35bbeb535ad411752c607f4d24202" />
Two days after the violent episode, on 3 June, the suspect turned himself in at the Northeast District Police Headquarters at approximately 9.30am. Police confirmed that he was taken into custody and that a pistol, its magazine, and his licence to possess the weapon and ammunition were seized as part of the investigation.
Northeast District Police Chief, ACP Abdul Rozak Muhammad, confirmed the details in an official statement. The case is being investigated under Section 326 of the Penal Code for voluntarily causing grievous hurt using a dangerous weapon, and Section 34 of the Arms Act 1960, which prohibits the use or possession of firearms while intoxicated.
<iframe src="https://www.youtube.com/embed/7XhNQ0imwEM?si=GVXL-6S0uuTOf7VT" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Alcohol Allegation Adds Gravity to the Case
While formal toxicology results have not been publicly disclosed, the victim&rsquo;s report stated that the suspect appeared to be drunk during the attack. This allegation, if substantiated, would have significant legal implications under the Arms Act. It also intensifies public concern about the alleged recklessness with which the weapon was used.
The police have not confirmed whether a breathalyser or blood alcohol test was administered when the suspect surrendered.
Firearm Ownership Among VIPs Under Renewed Scrutiny
&nbsp;<img src="https://r2.myc.my/1e5b0746df960864cfe48ea3757490aba9513efd4235e41b7a4130575f798d12" />
This case has prompted renewed national debate about how individuals, particularly those with titles or political influence, are granted firearm licences in Malaysia. It is legal for civilians to own firearms under stringent conditions, and licences are typically issued by the Royal Malaysia Police. However, critics argue that enforcement and vetting processes for VIPs may be less rigorous, particularly when titles are self-conferred or awarded through non-governmental channels.
With the suspect in this case holding a &lsquo;Datuk Seri&rsquo; title&mdash;an honorific often associated with social status and influence&mdash;there is rising public scepticism about whether such individuals receive preferential treatment in matters involving the law.
Public Reaction and Calls for Accountability
The brutality of the attack, combined with the apparent misuse of a licensed firearm, has shocked many Malaysians. Social media platforms have been flooded with commentary condemning the incident and demanding accountability, not just for the suspect, but for the system that allows powerful individuals to own deadly weapons.
Legal analysts have pointed out that the outcome of this case could set a precedent for future prosecutions involving firearms and high-profile individuals.
Police Urge Witnesses to Assist Investigation
&nbsp;<img src="https://r2.myc.my/e034645964dd4533ff3246b3dadaa1640f73ba635403497f1a7f86311dd96ec8" />
Authorities are continuing their probe and have called on any witnesses or individuals with dashcam footage from the scene to come forward to assist in the investigation. Meanwhile, the victim is said to be cooperating fully with the police.
The suspect remains under investigation, and his remand status has not yet been publicly disclosed. As of now, no charges have been formally filed, but police say the evidence collected so far&mdash;including the weapon, license, and victim&rsquo;s medical records&mdash;will form the basis of the prosecution.
A Case That Reflects Larger Issues
Beyond the immediate legal ramifications, this incident highlights broader issues surrounding road rage, firearm control, alcohol-related violence, and perceived impunity among members of Malaysia&rsquo;s elite.
The public awaits further updates from the authorities, while many hope the case will spur long-overdue reforms in firearm licensing and the treatment of VIPs under the law.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Who is Authorising Firearms to these "wannabe gangster" Datuk Seri’s?

d4344334aeb1936569cd7d687208e8f656a72a4bb9a28196af8be6eb88e9c10c

‘Datuk Seri’ Arrested After Allegedly Shoving Pistol Into Woman’s Mouth During Violent Road Rage Incident In Penang

What should have been a moment of celebration for Malaysian fans of South Korean superstar G-Dragon has turned into a firestorm of controversy. The upcoming G-DRAGON 2025 World Tour [&Uuml;bermensch], scheduled for 19 and 20 July 2025 at Axiata Arena, Bukit Jalil, is now under intense scrutiny following allegations of ticket scalping, insider access, and a lack of transparency from the event organiser, Star Planet Malaysia.
Read: <a href="https://myc.my/articles/4336/g-dragons-kl-concert-marred-by-scalpers-and-ticketing-chaos-as-malaysian-fans-cry-foul">G-Dragon&rsquo;s KL Concert Marred By Scalpers And Ticketing Chaos As Malaysian Fans Cry Foul</a>
The backlash began shortly after tickets went on pre-sale in late May. Fans quickly raised the alarm over what appeared to be widespread abuse of the purchasing system. Allegations soon surfaced that foreign buyers had successfully bypassed regional restrictions, gaining access to tickets meant for Malaysian fans. The issue snowballed when individuals on social media openly bragged about hoarding hundreds of tickets &mdash; many of which were promptly listed for resale at exorbitant prices.
Official Statement Promises Action: 254 Tickets Cancelled and Re-Released
&nbsp;<img src="https://r2.myc.my/c575edb90643a53bee82313c93a80a3d48c7dba79ccecf087deb6665cb6f449b" />
In response to the uproar, Star Planet issued a formal statement assuring the public that it was taking the matter seriously. The organiser claimed that, following an internal investigation, a batch of tickets found to be involved in scalping activities had been identified and subsequently voided.
&ldquo;To ensure fair access for genuine fans, all voided tickets will be re-released for public sale on 6th June 2025 at 2:00 PM,&rdquo; read the statement. In total, 254 tickets will be made available across the two concert dates:
<ul>
<li>19 July 2025:</li>
<ul>
<li>VIP: 81</li>
<li>CAT 1: 23</li>
</ul>
<li>20 July 2025:</li>
<ul>
<li>VVIP: 6</li>
<li>VIP: 82</li>
<li>CAT 1: 34</li>
<li>CAT 2: 28</li>
</ul>
</ul>
The organiser also pledged to continue monitoring all ticket activity and to apply the same strict measures in the event of further scalping discoveries.
Scepticism Over Figures and Perceived Lack of Accountability
&nbsp;<img src="https://r2.myc.my/59542c3a9617af9681005045f6b25fc5d687f2fbfaac3ae6d85de91ba9c5d949" />
Despite the announcement, fans remain sceptical. Many have questioned how only 254 tickets were affected, especially when at least two individuals were seen openly boasting online about securing over 300 tickets between them during both the pre-sale and general sale periods. The mismatch between these claims and the organiser&rsquo;s figures has led to suspicions that the scale of the problem may be larger than disclosed.
Several fans have also pointed out the sheer scale of the venue &mdash; Axiata Arena has a capacity of approximately 16,000. As such, many believe there should be significantly more tickets available or reallocated, especially considering the speed with which tickets sold out during the initial sale.
Allegations of Insider Sales and Unofficial Distribution Channels
Amid the confusion, rumours have spread that a portion of high-demand tickets were distributed internally or to individuals with special connections. Although Star Planet did not directly address this concern, it did attempt to reassure the public, stating in its Facebook post that &ldquo;a substantial portion of tickets were indeed purchased by genuine fans.&rdquo;
The organiser was also quick to deny any affiliations with third-party sellers or unauthorised distributors. It reiterated that BookMyShow is the sole official platform for ticket purchases and warned fans that buying from scalpers or unverified sources could result in denied entry.
&ldquo;We would like to firmly reiterate that the organisers have no affiliation or collaboration with any individuals or unauthorised channels for ticket sales,&rdquo; the statement read. &ldquo;We strongly urge fans not to purchase from scalpers or unauthorised sources &mdash; doing so risks denied entry and undermines fair access for all.&rdquo;
Fans Demand Transparency as Tensions Mount
Social media platforms have since been flooded with calls for greater transparency and accountability. Some fans are demanding a full audit of ticket sales, while others are calling for the release of additional tickets or at least an explanation regarding the low number of reissued seats. Several prominent fan accounts have also called for Star Planet to conduct an external review to restore public trust.
While some concertgoers have accepted the organiser&rsquo;s explanation, many feel that more must be done to ensure fair access, particularly for dedicated fans who lost out due to the scalping fiasco.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/b86cb19fe976a847b74fc2b8e9697bc02462e4fef62211fb694d3b7230cc4fe2" />
<blockquote class="twitter-tweet" data-conversation="none">
CANCEL THE WHOLE THING AND REDO IT WITH HONOR AND PROFESSIONALLY. UPGRADE THE SYSTEM!
&mdash; P 🦊🐉 (@peachaenine) <a href="https://twitter.com/peachaenine/status/1930019708381938024?ref_src=twsrc%5Etfw">June 3, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
dah boleh kot tambah maklumat wajib kena masukkan ic. setakat bawah 300, sorang dua je rakyat malaysia yg dapat nanti😀
&mdash; D 🍑🐥 (@gongzhuju) <a href="https://twitter.com/gongzhuju/status/1930071813641646357?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
lmao.. only 254 tix bought by scalpers and bot???? joke of the day
&mdash; A Nuna (@A_Nuna_) <a href="https://twitter.com/A_Nuna_/status/1930068186059419970?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Will More Tickets Be Released Before the Concert?
As anticipation builds for G-Dragon&rsquo;s return to Malaysia &mdash; one of the most anticipated K-pop events of the year &mdash; the pressure is on for Star Planet to take further action. Fans are hopeful that additional batches of cancelled or returned tickets may still be released before the event, potentially giving another chance to those who missed out.
Whether the organiser&rsquo;s current measures are enough to put concerns to rest remains uncertain. For now, all attention is on the 6th June ticket re-release, which may serve as a litmus test for the organiser&rsquo;s commitment to fairness, transparency, and fan satisfaction.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The odds of these tickets being snapped up by scalpers again? Pretty high, if you ask us.

6b4862694f8913c4c954711b6649970937117050079d1aa9aabe1851f2ba4e70

G-Dragon Concert Organisers Announce New Ticket Sale Date, But Fans Remain Sceptical Over Transparency

AirAsia MOVE, the travel superapp under Capital A Berhad, is facing intense backlash in the Philippines following allegations that it inflated airfares during a time of urgent public need. What was intended to be a seamless travel platform is now under investigation for potential &ldquo;economic sabotage&rdquo;&mdash;a serious criminal offence in the country.
The controversy erupted when several users reported being quoted airfares that were significantly higher than standard prices, particularly for domestic routes. The most widely reported case involved a one-way flight from Manila to Tacloban City, sold through AirAsia MOVE for PHP77,000 (approximately RM5,880)&mdash;almost three times the fare listed on the official Philippine Airlines website.
Bridge Closure Triggers Surge in Air Travel Demand
&nbsp;<img src="https://r2.myc.my/417844df5b2c6c2b56e6d71e8201487ec65a0fb92eb9f83bed60d22bb3c630ea" />
The situation was exacerbated by the partial closure of the San Juanico Bridge, a 2.16-kilometre structure and the primary transport link between the islands of Samar and Leyte. The Philippine government temporarily restricted access to prevent structural deterioration, which in turn led to a surge in air travel demand, as travellers had few other alternatives.
Philippine Transport Secretary Vince Dizon accused AirAsia MOVE of capitalising on the crisis. He shared the experience of Leyte 4th District Representative Richard Gomez, who was charged nearly PHP40,000 (~RM3,053) for a one-way flight from Tacloban to Manila, a route that usually costs around PHP12,000 (~RM916).
In response to mounting public outrage, the Department of Transportation (DOTr) and the Civil Aeronautics Board (CAB) issued a cease-and-desist order against AirAsia MOVE, effectively suspending the platform&rsquo;s operations in the country. Dizon added that the Philippine government would be filing a case of criminal economic sabotage against the company, with further investigations to be carried out by the Civil Aviation Authority of the Philippines and the Philippine National Police&rsquo;s Anti-Cybercrime Group, who have been instructed to restrict access to the app.
AirAsia MOVE: &ldquo;We Do Not Set Prices&rdquo;
<img src="https://r2.myc.my/55eb4a16a2014bae420f56ebe8893d08cc8766065a4b7c06bce198b6f86772bf" />
In its defence, AirAsia MOVE has strongly denied any wrongdoing. The platform maintains that it does not manually manipulate or set airfares. Instead, as an Online Travel Agency (OTA), it acts as a digital storefront that displays flight availability and prices as received from authorised upstream suppliers, including third-party aggregators and Global Distribution Systems (GDS).
According to AirAsia MOVE&rsquo;s Chief Executive Officer Nadia Omer, the discrepancies were caused by a technical issue&mdash;specifically, a temporary data synchronisation error with the platform&rsquo;s flight pricing partners.
&ldquo;This technical discrepancy was not isolated to MOVE,&rdquo; Omer said in an official statement. &ldquo;Other booking platforms such as Agoda, Kiwi.com, and Traveloka were also affected by the same pricing issue.&rdquo;
She added that as soon as the issue was identified, AirAsia MOVE took immediate corrective action and reported the matter to its third-party pricing provider for resolution. In addition, the platform has implemented new safeguards to ensure similar issues do not occur in future.
Platform Claims Full Compliance and Cooperation
&nbsp;<img src="https://r2.myc.my/92b7095612ed8c6aedf4151cd82c2a6759bc2777f9f2d70d29d57edd46c88e95" />
AirAsia MOVE has expressed its willingness to work with Philippine regulators and stressed that it has always operated in full compliance with all rules applicable to online travel agencies. The company also welcomed the opportunity to clarify its role and urged authorities to allow due process to take its course.
In a press release, AirAsia MOVE reaffirmed its commitment to fair pricing, consumer protection, and transparency. It described the current controversy as a data-driven misunderstanding rather than any deliberate act of misconduct.
The platform emphasised that it had no incentive to manipulate fares, especially for routes it does not directly operate. Philippine Airlines, the national flag carrier, was the airline involved in the disputed pricing&mdash;indicating that the problem stemmed from third-party listings rather than AirAsia&rsquo;s own flight operations.
Impact on Travellers and Broader Implications
<img src="https://r2.myc.my/abbd334e0bd2a5d325a92750158407c111f2ff80f913576d3a6683c6482f10e2" />
This incident has raised broader concerns about accountability in digital travel platforms, especially those that aggregate flight data from multiple sources. Consumers often assume these platforms offer the best available rates, but price discrepancies&mdash;whether accidental or not&mdash;can severely impact public trust, particularly during times of crisis.
The fact that this issue unfolded during an infrastructure-related transport emergency has only heightened public sentiment. Many Filipinos have expressed frustration on social media, accusing tech companies of exploiting vulnerable travellers for profit. Others have called for tighter regulations and more transparency in how digital travel apps operate and source their fares.
Support for Tourism Despite Setback
&nbsp;<img src="https://r2.myc.my/50a361768b6b16a064773fc10ba9d7c286f57409f1a8fe6fb3586e425d726286" />
Despite the ongoing investigation, AirAsia MOVE highlighted its continued support for the Philippine tourism sector. Since its launch in the country, the platform has facilitated strong growth in domestic bookings, with 85% of demand focused on destinations like Manila, Cebu, and Boracay. The company also claims to have played a key role in boosting international arrivals, citing a 28% year-on-year increase in overseas travel into the Philippines via its platform.
&ldquo;As an ASEAN-focused brand, we remain committed to making regional travel more accessible and affordable,&rdquo; the company stated. &ldquo;We will continue to engage constructively with all relevant authorities and improve our systems for the benefit of all users.&rdquo;
Awaiting Resolution
As of now, there is no word on whether the cease-and-desist order has been lifted. AirAsia MOVE remains offline in the Philippines while investigations continue. The company&rsquo;s future in one of Southeast Asia&rsquo;s key travel markets may depend on the outcome of this case&mdash;and whether it can prove that its pricing discrepancies were indeed the result of technical faults, not predatory intent.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Platform faces cease-and-desist order and economic sabotage case.

ac0ef02664eb8fa23d25b23f5ea4a185c5000c55e58fdeca8e1561edd806a26d

AirAsia MOVE Under Fire In the Philippines Over Alleged Fare Inflation

How much is Debt How much is Flex? B day for Daughter or for herself?
A Malaysian entrepreneur has captured national attention &mdash; and divided opinion &mdash; after throwing a lavish RM1 million birthday party for her 11-year-old daughter. The extravagant celebration, shared across social media platforms, featured luxury gifts and heartfelt messages, but also sparked debate over parenting, privilege, and public displays of wealth.
A Million-Ringgit Surprise
&nbsp;<img src="https://r2.myc.my/3162d0e8aa100e7038017ff537ec3913b2029fc2f6c8855e63a974d1d9c46c4e" />
The entrepreneur, identified as Farhana Zahra, went viral after posting a series of videos showcasing an elaborate birthday celebration for her daughter, affectionately called Yaya. The event was marked by pink-themed decorations, formally dressed guests in black attire, and a string of high-value surprises.
Farhana explained that she had intentionally pretended to forget her daughter&rsquo;s birthday in order to create a more dramatic surprise on the day. The party revealed not only a grand setup but an impressive list of gifts that left many viewers stunned.
Among the presents gifted to the young girl were:
<ul>
<li>A brand-new Apple desktop computer</li>
<li>A Rolex watch</li>
<li>A Toyota Vellfire, a luxury MPV</li>
</ul>
Farhana wrote in one of the video captions:
&ldquo;I purposely acted like I forgot her birthday because I had planned everything. Yaya even told me, &lsquo;Mama, I thought you forgot my birthday.&rsquo;&rdquo;
She added:
&ldquo;Forgive Mama&hellip; this is all I could afford to give you. I only spent RM1 million for this birthday.&rdquo;
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@farhanazahra91/video/7510903158978252050" data-video-id="7510903158978252050">
<section><a title="@farhanazahra91" href="https://www.tiktok.com/@farhanazahra91?refer=embed" target="_blank" rel="noopener">@farhanazahra91</a> Selamat ulang tahun Yaya yang ke 11 tahun, besar da anak mama, semoga cita-cita untuk menjadi business women berjaya menjadi kenyataan 🥺 <a title="farhanazahra91" href="https://www.tiktok.com/tag/farhanazahra91?refer=embed" target="_blank" rel="noopener">#farhanazahra91</a> <a title="farhanazahra" href="https://www.tiktok.com/tag/farhanazahra?refer=embed" target="_blank" rel="noopener">#farhanazahra</a> <a title="cikna" href="https://www.tiktok.com/tag/cikna?refer=embed" target="_blank" rel="noopener">#cikna</a> <a title="♬ original sound - Farhana Zahra" href="https://www.tiktok.com/music/original-sound-Farhana-Zahra-7510903224774249233?refer=embed" target="_blank" rel="noopener">♬ original sound - Farhana Zahra</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Lavish Spending or Love on Display?
Farhana&rsquo;s gesture was framed as an act of love for her daughter, whom she claims already has her every wish fulfilled on a near-daily basis. She admitted struggling to decide what to give Yaya on her birthday since there was little left that the child did not already have.
&ldquo;All of Yaya&rsquo;s desires have been granted almost every day. So when her birthday came around, I was truly at a loss for what to give her,&rdquo; Farhana said.
Despite describing the lavish celebration as a &ldquo;small gift&rdquo;, the statement sparked a wave of mixed reactions online.
A Gift for the Former Driver Too
In a separate video, Farhana is also seen surprising her daughter&rsquo;s former driver with a luxury car as a gesture of appreciation, further adding to the extravagance and conversation surrounding the event.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@farhanazahra91/video/7511243237760240903" data-video-id="7511243237760240903">
<section><a title="@farhanazahra91" href="https://www.tiktok.com/@farhanazahra91?refer=embed" target="_blank" rel="noopener">@farhanazahra91</a> Begini rasanya bila kita dapat buat orang happy ! Menangis cikna tengok video ni 😭😭😭 <a title="farhanazahra91" href="https://www.tiktok.com/tag/farhanazahra91?refer=embed" target="_blank" rel="noopener">#farhanazahra91</a> <a title="farhanazahra" href="https://www.tiktok.com/tag/farhanazahra?refer=embed" target="_blank" rel="noopener">#farhanazahra</a> <a title="cikna" href="https://www.tiktok.com/tag/cikna?refer=embed" target="_blank" rel="noopener">#cikna</a> <a title="♬ original sound - Farhana Zahra" href="https://www.tiktok.com/music/original-sound-Farhana-Zahra-7511243424108989200?refer=embed" target="_blank" rel="noopener">♬ original sound - Farhana Zahra</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

Social Media Reacts: Admiration and Criticism
Online reaction was swift and polarising. While some viewers praised Farhana for her hard work and for going to such lengths to make her child happy, others were far more critical.
Some comments mocked the idea of gifting such expensive items to a child who is far from the legal driving age.
&ldquo;What would a little girl do with a Rolex? Use it during her Barbie tea party?&rdquo; quipped one user.
Others questioned the public sharing of the RM1 million price tag and speculated on Farhana&rsquo;s motives. A few even raised concerns about financial transparency, with jokes about tax evasion and whether the Inland Revenue Board (LHDN) should investigate.
&ldquo;She put the car under her daughter&rsquo;s name so her assets can&rsquo;t be seized,&rdquo; speculated one netizen. &ldquo;People like this still get fuel subsidies like RON95,&rdquo; another commented cynically.
More serious concerns were also voiced, particularly around the expectations such extravagant gifts might create for the future. One user warned that raising children with such luxury at an early age could distort their values.
&ldquo;Be prepared &mdash; when you start this big, you&rsquo;ll need to go bigger every year. Not even their friends can keep up,&rdquo; said another comment.
Here&rsquo;s some of the other comments by netizens:
&nbsp;<img src="https://r2.myc.my/31b839576c709c8a45d08c3e63cef2c838813ec1ea17395b3f53b07f4d525852" />
A Mother's Wish for Her Daughter
Despite the backlash, Farhana remained focused on what she described as the core of her celebration &mdash; her daughter's happiness.
In the birthday message shared on TikTok, she wrote:
&ldquo;Happy 11th birthday, Yaya. You&rsquo;re growing up so fast. May your dream of becoming a successful businesswoman come true.&rdquo;
Whether seen as over-the-top indulgence or a heartfelt gesture of motherly love, the viral celebration has undeniably ignited conversations across Malaysia about wealth, parenting, and what it means to show affection in the digital age.
Ed's Notes:
Some Free Ideas from MYC's Editor .. How about opening a BTC account for the Child or a Stock account with BYD shares or visiting a Children's Hospital to give treats to Kids there - to learn the real Gift of Life on a Birthday ?
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Meanwhile, most Malaysians are grateful just to enjoy a slice of cake on their birthday.

835ea247768af8395d2be5f582444a3c73fd53917af8af9ccec3a0705b5ae843

M’sian Entrepreneur Stuns Netizens With RM1 Million Birthday Bash for 11-Year-Old Daughter

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #fc0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #fc0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Despite 10 people falling ill, the food truck refused to take responsibility. 