Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

health

delicious

calories

ramadan

ramadan2024

kurma

dates

butter

Each year, a familiar trend emerges during the Ramadan month as online netizens generously share their fasting tips and mouthwatering recipes for sahur and iftar. One can't help but mention the popular Ramadan series by Khairul Aming amidst these discussions.
However, this year in 2024, a fresh trend has surfaced with the recommendation of Kurma Butter (buttered dates) as a way to boost energy levels and keep individuals satiated throughout the day.
<img src="https://r2.myc.my/477c3b46545c7bfb7836426832db55a7784335eaed18696dc00876c561d73ff2" />
Former Mufti of the Federal Territory, Datuk Seri Dr Zulkifli Mohamad Al-Bakri, also shared the post on social media, emphasizing how consuming dates during iftar is in accordance with the Sunnah of Prophet Muhammad SAW.
He quoted Abdullah ibn Busr and Atiyyah ibn Busr who said: &ldquo;دخل علينا رسول الله صلى الله عليه وسلم &laquo;فقدمنا زبدا وتمرا وكان يحب الزبد والتمر&rdquo;
Which translates to: &ldquo;The Prophet Muhammad (SAW) entered our house. Then we served butter and dates. He liked butter and dates.&rdquo;
He also emphasized that the dates should be eaten with butter and not to be mistaken for margarine.
<blockquote class="twitter-tweet">
Kurma dan mentega? Bagi yang belum cuba, boleh buat untuk berbuka puasa. Dari Abdullah ibn Busr dan Atiyyah ibn Busr, mereka berkata: دخل علينا رسول الله صلى الله عليه وسلم &laquo;فقدمنا زبدا وتمرا وكان يحب الزبد والتمر&raquo; &ldquo;Rasulullah SAW telah masuk ke rumah kami. Lalu kami&hellip; <a href="https://t.co/FYLEqxjrAR">pic.twitter.com/FYLEqxjrAR</a>
&mdash; Dr. Zulkifli Mohamad Al-Bakri (@drzul_albakri) <a href="https://twitter.com/drzul_albakri/status/1766782343711494243?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Since the buttered dates went viral, numerous netizens have begun raising concerns about the health implications of the trend, particularly the calorie intake associated with the butter used. Despite this, those who have tried the buttered dates admitted they found them delicious and suggested they should be enjoyed with cold butter. Conversely, many also expressed apprehension about the snack's potential health risks, citing its high cholesterol content, despite its tempting taste.
Here&rsquo;s some of the comments:
<blockquote class="twitter-tweet" data-conversation="none">
Dah try memang sedap! Tapi mampu makan separuh je sebab muak. Not bad.
&mdash; Haziq (@noteworthytopcs) <a href="https://twitter.com/noteworthytopcs/status/1766792329418199093?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Sy dah mula makan begini sejak beberapa tahun lepas. Sedap lagi2 kalau butter sejuk sikit masuk mulut cair. Syahdunyaaa&hellip;
&mdash; AW (@AWTrdg) <a href="https://twitter.com/AWTrdg/status/1766998560426377577?ref_src=twsrc%5Etfw">March 11, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Alhamdulillah baru cuba pertama kali tdi ustaz, tpi sye pakai kurma medjool dgn lurpak, boleh tahan juga rasanya, mmg kena kombinasinya.
&mdash; Supergirl (@_gustiputri) <a href="https://twitter.com/_gustiputri/status/1766789301269074167?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Ambil perhatian beza MARJERIN vs MENTEGA (BUTTER). Slmt berpuasa🫰 <a href="https://t.co/RMyJgFOSCn">pic.twitter.com/RMyJgFOSCn</a>
&mdash; PeaceKeeper (@Skywalker8585) <a href="https://twitter.com/Skywalker8585/status/1767729593384157397?ref_src=twsrc%5Etfw">March 13, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Sedikit tambahan utk yg lebih sihat pakai butter yg pure. Lebih banyak manfaat. Selamat menyambut bulan ramadhan, jika ini ramadhan terakhir buat kita harap yg terbaik utk kita. <a href="https://t.co/ZYbhpZONvj">pic.twitter.com/ZYbhpZONvj</a>
&mdash; Gizem (@Muhd_Umar__) <a href="https://twitter.com/Muhd_Umar__/status/1766820568287052188?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

How Safe Is It For Consumption?
Given the ongoing debate, Dr. Zulkifli clarified that the snack is suitable for individuals preparing to fast or seeking a source of energy after fasting all day. Furthermore, information regarding the calorie intake of dates with butter has been previously shared by the Malaysian Ministry of Health (KKM).
<img src="https://r2.myc.my/59d0b9b5d28f2a3d04cef26c513998856baf64b9c24e0083d08c5a5fc886c3b2" />
As a reference, the information provided by KKM records calories based on one tablespoon. However, when consuming this snack, a teaspoon is typically sufficient, resulting in potentially lower calorie intake compared to what the poster suggests. But then again, this could also differ according to what butter you purchase. 
Amidst the ongoing debate among netizens, various explanations have emerged regarding the consumption of buttered dates. According to Dr. Muhamad Hazwan, pairing dates with butter is considered safe, as butter is typically derived from cream and milk, which can provide saturated fat.
<blockquote class="twitter-tweet">
Sebagai former nutritionist, i can agree with his explanation, nak makan with butter, beli pure butter, mcm mana nak tahu pure butter ni? usually mahal lah harga m40 ke atas. Brand : Tatura, Lurpak, Anchor, Chef&rsquo;s Choice Scientifically kurma + mentega can make you full longer <a href="https://t.co/tpGgjxz6YO">https://t.co/tpGgjxz6YO</a>
&mdash; Ena (@mardhea_oi) <a href="https://twitter.com/mardhea_oi/status/1767021766109749283?ref_src=twsrc%5Etfw">March 11, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

He clarifies that the human body requires saturated fat to comprise no more than 10% of one's daily calorie intake. Nonetheless, it's crucial to ensure that the butter being consumed is authentic and that unsalted butter is preferred.
A former nutritionist also concurred with this advice, noting that while many genuine butter brands can be costly, she suggested opting for brands like Anchor, Chef&rsquo;s Choice, Lurpak, or Tatura.
<img src="https://media.tenor.com/pzUOse8WsCcAAAAM/spongebob-snail.gif" /> Imagine eating this with salted butter, you&rsquo;ll probably feel like this&hellip;
Keep in mind that there's no food that's inherently good or bad, but overindulgence can lead to issues. It's important to practice moderation when eating, particularly when it comes to snacks like buttered dates, which can be calorie-dense.
And since we are Malaysian, here&rsquo;s some humour from netizens about the whole buttered dates situation:
<blockquote class="twitter-tweet" data-conversation="none">
saya yakin rakyat Malaysia akan keluarkan versi cheese🤣🤲🏻
&mdash; حوسنيزآم (@NizamAhmadDaud) <a href="https://twitter.com/NizamAhmadDaud/status/1766817758405435419?ref_src=twsrc%5Etfw">March 10, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Kurma dengan butter je <a href="https://t.co/AUy1eQxbzJ">https://t.co/AUy1eQxbzJ</a> <a href="https://t.co/PW7RgK2T88">pic.twitter.com/PW7RgK2T88</a>
&mdash; we (@umuruldonosh) <a href="https://twitter.com/umuruldonosh/status/1767312019374694620?ref_src=twsrc%5Etfw">March 11, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Done ikut trend kurma butter ✅ <a href="https://t.co/CiBGuEddkt">pic.twitter.com/CiBGuEddkt</a>
&mdash; Yasmin (@ysminhssan) <a href="https://twitter.com/ysminhssan/status/1767473379270070636?ref_src=twsrc%5Etfw">March 12, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Kurma butter dah ada orang buat Otw nak buat Kurma salut kunyit ✅ Kurma goreng✅ Kurma masak salai✅ Kurma cicah sos✅ Kurma masak asam pedas ✅ Kurma masak kurma ✅ Looking forward for this 😍🙏🏻
&mdash; brgsjks (@brgsjks) <a href="https://twitter.com/brgsjks/status/1767002946628428152?ref_src=twsrc%5Etfw">March 11, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
Semoga tak ada seller Melayu yang memandai jual resepi baru &ldquo;Kurma Butter Cheese Leleh Biscoff Viral&rdquo; kat bazzar Ramadan.
&mdash; Tengku Remy (@naimdanielx) <a href="https://twitter.com/naimdanielx/status/1767450962162295177?ref_src=twsrc%5Etfw">March 12, 2024</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Wishing all Malaysians a blessed fasting month and don&rsquo;t let the bazaar food tempt you too much!
&nbsp;
*Sources: Visual and Reference Credits to Social Media, Kosmo &amp; various cross-references for context.
FOMO much? Follow our <a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a> and <a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a> for more updates.

Remember to use pure butter and not margarine.

711930e8c516e5c0efbc51f9d594ae4d8797fece8bb0c63e7c9a5514e3188886

Kurma Butter Trend: Safe To Eat Or A Recipe For Heart Disease?

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

4a748b89ff3ed827c2f616757f44645a494284ce781ca71dce7bf93343f62cd4

From 1 July 2025, Malaysia will implement a sweeping expansion of the Sales and Service Tax (SST), as part of the government&rsquo;s broader MADANI economic reform agenda. The overhaul, announced in Budget 2025 and detailed by Finance Minister II Datuk Seri Amir Hamzah Azizan, is aimed at enhancing national revenue, reducing fiscal deficits, and improving public services without placing excessive pressure on ordinary Malaysians.
The Ministry of Finance has said the move is designed to strengthen the country's fiscal position, broaden the tax base, and upgrade infrastructure and the social safety net. While some consumers are bracing for price hikes, analysts believe the impact will vary across sectors.
What&rsquo;s Staying Tax-Free (No changes)? 
<img src="https://r2.myc.my/79c27172b858d662193a9988c6ecc237fd3a3d68503dada61bd91b6c3822cc90" />
The good news for Malaysian households is that core staples and daily necessities remain zero-rated. This includes:
<ul>
<li>Unprocessed food: chicken, beef, fish, prawns, squid</li>
<li>Local produce: fruits and vegetables</li>
<li>Staples: rice, sugar, cooking oil, flour, pasta, noodles, milk</li>
<li>Essential goods: medicines, pet food, books, newspapers, journals</li>
<li>Construction inputs: cement, sand, stones</li>
<li>Agricultural supplies: fertilisers, pesticides, farming equipment</li>
<li>Medical devices and livestock feed</li>
</ul>
These items are protected to maintain affordability and protect vulnerable groups.
5% Sales Tax: Luxury Food and Industrial Goods 
<img src="https://r2.myc.my/2e9c195f5592d1198fb0fd40b05932be0c611242fda41a0db738983bc3bb6c93" />
A moderate 5% sales tax will now apply to a selection of luxury or imported products, reflecting their non-essential nature. Among the revised or newly taxed items in this tier:
<ul>
<li>King crab, salmon, cod</li>
<li>Truffles and imported strawberries</li>
<li>Essential oils and silk fabrics</li>
<li>Industrial machinery</li>
</ul>
Items already in the 5% bracket and unchanged include abalone, lobster, quinoa, cheese, fruit jams, and smartphones.
10% Sales Tax: High-End Goods and Collectibles 
<img src="https://r2.myc.my/834ff1c3e41f102895c36e3d47a35916f461b7a92500f9d4a9c1dfd840c52eca" />
The 10% bracket targets premium and luxury categories. Revised items include:
<ul>
<li>Racing bicycles</li>
<li>Antique and hand-painted artworks</li>
<li>Tungsten scrap waste</li>
</ul>
Caviar, shark fins, alcoholic beverages, cigarettes, cigars, and leather products remain taxed at 10%.
Expanded Service Tax: What&rsquo;s Affected?
The service tax, previously limited in scope, has now been extended to six new categories, with rates of 6% or 8%, depending on the sector. Notably, the government has built in exemptions and grace periods to ease the transition, particularly for small businesses and ongoing contracts.
<ol>
<li> Construction Services (6%) </li>
</ol>
<img src="https://r2.myc.my/0781a862147735e98fb447d6211da1bc8b7a1f673a53f9f0dc23fc48eafc91d4" />
Tax applies to construction work on infrastructure, commercial, and industrial buildings exceeding RM1.5 million in annual revenue. However, residential projects and public housing are exempt. Business-to-business (B2B) services and contracts signed before July 1 will enjoy a 12-month exemption.
<ol start="2">
<li> Financial Services (8%) </li>
</ol>
<img src="https://r2.myc.my/7aad389470a344b4921fa173860faa58ff29bdb0d8e454bdaa0b7d6773238e26" />
Fee-based or commission-driven services, such as loan processing, will be taxed. However, exemptions include:
<ul>
<li>Basic banking and Islamic financing</li>
<li>Capital markets and foreign exchange gains</li>
<li>Outward remittances</li>
<li>Shariah-compliant structures</li>
<li>Services by Bursa Malaysia and Labuan-based institutions</li>
</ul>
<ol start="3">
<li> Private Healthcare (6%) </li>
</ol>
<img src="https://r2.myc.my/9d04d8a67d8283b10c78d09ae54444a042cdda7dc68f6bb707e40a0187ab412a" />
Applies only to non-Malaysians. Malaysian citizens are fully exempt, including for traditional and complementary treatments such as Malay, Chinese, Indian, Islamic medicine, chiropractic care, and physiotherapy.
<ol start="4">
<li> Private Education (6%) </li>
</ol>
<img src="https://r2.myc.my/5d6bbac4f3294df37ac6cea5eda7139c3ce24131e9f8302fd3ac1e2fa641d494" />
Only affects:
<ul>
<li>Private preschools, primary, and secondary schools charging over RM60,000 annually per student</li>
<li>Higher education institutions for international students</li>
</ul>
Malaysians and persons with disabilities are exempt.
<ol start="5">
<li> Beauty Services (8%) </li>
</ol>
<img src="https://r2.myc.my/4a6975b08f4460e98298a32f97b71f1fb05daf98a80973dda3990dd6d3dede35" />
Includes facials, hairdressing, tattoos, body slimming, and similar services provided by businesses earning over RM500,000 annually.
<ol start="6">
<li> Rental and Leasing (8%) </li>
</ol>
Imposed on companies with revenue over RM500,000 per year from leasing or rental services. Exemptions include:
<ul>
<li>Residential property rentals</li>
<li>Reading materials</li>
<li>Financial leases</li>
<li>Tangible assets located overseas</li>
<li>MSMEs and B2B transactions</li>
<li>Existing contracts (12-month grace period)</li>
</ul>
Business and Market Response
&nbsp;<img src="https://r2.myc.my/3a14e8e0b78dbd1517971a48fe904e1bcff718e67cf3105ab5326ae833557064" />
Despite consumer concerns over potential price hikes, analysts from CIMB Securities and Hong Leong Investment Bank have suggested the expanded SST will have a limited impact on inflation and broader economic performance.
CIMB warned of potential margin pressure for consumer-facing businesses, especially those selling discretionary or luxury goods, as companies may absorb part of the cost increases to maintain affordability. Conversely, essential goods manufacturers and retailers are expected to weather the changes better, buoyed by consistent demand.
HLIB, meanwhile, maintains that sectors such as construction, banking, and healthcare are largely insulated due to cost pass-through capabilities and strong regional competitiveness.
The Finance Ministry projects inflation to remain within a manageable range of 2.0% to 3.5%, thanks to the targeted nature of the revised tax framework.
A Grace Period for Compliance
To ease the transition, the government has announced a non-punitive grace period until the end of 2025, during which no enforcement action will be taken against businesses making a genuine effort to comply.
Further clarity is expected in the coming weeks, as the Finance Ministry and Royal Malaysian Customs Department will issue detailed guidelines, regulations, and FAQs to help businesses and consumers navigate the updated SST regime.
While Malaysians brace for the SST expansion, it is clear the government has opted for a targeted, strategic approach &mdash; exempting essentials while taxing luxury goods and services more likely consumed by higher-income groups. Businesses will need to adapt quickly, but with transitional support and careful policy design, the impact on everyday Malaysians may be less severe than feared.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

From beauty salons to imported fruit, the revised tax regime reshapes daily spending — but essentials remain untouched.

7ee901e8ec232ee1da27c3658125b1ba51c4f28800ec30d691cce92f81abb302

Malaysia’s Expanded SST Kicks In This July: What You Need to Know

Malaysian K-pop fans, mark your calendars&mdash;South Korean soloist B.I is set to make a grand return to Kuala Lumpur this 21 September (Sunday) as part of his 2025 Asia tour, titled The Last Parade. Known for his raw lyricism, emotive storytelling, and powerful stage presence, B.I will be performing at the Mega Star Arena in Bukit Bintang at 7PM, promising a night of music, connection, and unforgettable memories.
This stop in Malaysia is one of several across Asia as the former iKON member continues to strengthen his solo journey with a tour that spans multiple cities.
Full Line-Up of Asia Tour Stops
&nbsp;<img src="https://r2.myc.my/f8ec300c533e637a38b469fdc19188dba18debfbcabe7cc9c29c1aa2f18dc6a7" />
The 2025 The Last Parade Asia tour will take B.I across key cities in the region, including:
<ul>
<li>Seoul &ndash; 26&ndash;27 June</li>
<li>Macao &ndash; 2 August</li>
<li>Taipei &ndash; 8 August</li>
<li>Bangkok &ndash; 16 August</li>
<li>Ho Chi Minh City &ndash; 23 August</li>
<li>Jakarta &ndash; 13 September</li>
<li>Singapore &ndash; 20 September</li>
<li>Kuala Lumpur &ndash; 21 September</li>
</ul>
Kuala Lumpur serves as the final Southeast Asian stop before B.I wraps up this leg of the tour.
Who is B.I?
&nbsp;<img src="https://r2.myc.my/4392edd821907a371841b79829eebe1f941e3167e02131e30afe0edf9817e78e" />
B.I, born Kim Han-bin, is a South Korean rapper, singer-songwriter, and producer celebrated for his introspective lyricism and genre-blending musicality. He first rose to prominence as the leader and main songwriter of iKON, a boy group formed under YG Entertainment. The group&rsquo;s debut in 2015 with Welcome Back was a commercial success, producing chart-topping hits like &ldquo;My Type,&rdquo; &ldquo;Rhythm Ta,&rdquo; and the emotional ballad &ldquo;Apology.&rdquo; B.I quickly established himself as a standout in the industry thanks to his songwriting prowess and commanding stage presence.
<iframe src="https://www.youtube.com/embed/blSCDrx0CDA" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
After parting ways with iKON in 2019, B.I embarked on a solo career that has been marked by both creative freedom and critical acclaim. His first full-length solo album, Waterfall (2021), and subsequent projects like COSMOS (2021) and Love or Loved (L.O.L) series (2022&ndash;2023), showcased a more vulnerable, reflective side of the artist. Tracks like &ldquo;Illa Illa,&rdquo; &ldquo;BTBT&rdquo; (featuring DeVita and Soulja Boy), and &ldquo;Got It Like That&rdquo; further solidified his position as a compelling solo act on the global stage.
B.I has received several accolades throughout his career, both with iKON and as a solo artist. Notably, he won Songwriter of the Year at the 2018 Melon Music Awards for his work on iKON&rsquo;s mega-hit &ldquo;Love Scenario,&rdquo; which also earned Song of the Year at the 2018 Mnet Asian Music Awards (MAMA).
Beyond music, B.I has continued to connect with fans worldwide through sold-out tours, humanitarian efforts with organizations like World Vision, and consistent engagement with his growing international fanbase. His journey&mdash;from idol group leader to introspective soloist&mdash;has been a testament to his resilience, artistry, and evolution in the ever-shifting landscape of K-pop.
Ticket Details and Exclusive Fan Benefits
<img src="https://r2.myc.my/6675c5a333be9a386193fb716acbb41acfebe6b4ce7c8a9226ab56da18510e3c" />
Tickets for the Kuala Lumpur concert go on sale this Friday, 13 June at 12PM, via <a href="http://www.ticketingtix.com">www.ticketingtix.com</a>. Prices range from RM358 to RM888, excluding a RM4 processing fee. Fans are encouraged to act quickly, especially for premium categories that include exclusive perks and are expected to sell out fast.
Ticket Categories and Perks:
<ul>
<li>PARADE (Standing) &ndash; RM888 Benefits: Goodbye session, sound check access, group photo with B.I (20:1), official poster for all attendees, 50 signed posters, and 25 pieces of signed merchandise.</li>
<li>MAGIC (Standing) &ndash; RM788 Benefits: Goodbye session, sound check access, group photo with B.I (20:1) for 60 fans, official poster for all, 50 signed posters, and 25 pieces of signed merchandise.</li>
<li>YOUTH (Seated) &ndash; RM558 Benefit: Official poster for all attendees.</li>
<li>GROWN (Seated) &ndash; RM358 Benefit: Official poster for all attendees.</li>
</ul>
These benefits offer fans not just entry to the show but also a chance at rare, personal moments with the artist, making the concert a highly personalised fan experience.
B.I&rsquo;s Artistic Growth and Global Reach
<img src="https://r2.myc.my/2112f6729aec47520d9505dca43ccb01ffac4baa49747c00548c4dc5e96d32f0" />
Since his solo comeback in 2021 under his self-founded label 131, B.I has consistently pushed the boundaries of K-pop artistry. His introspective lyrics, genre-blending sound, and distinct musical identity have won him acclaim not only in South Korea but on a global scale.
He has taken the stage at international festivals such as Lollapalooza and Rolling Loud, reinforcing his appeal beyond traditional K-pop audiences. His solo discography continues to evolve with themes of love, loss, and self-discovery&mdash;reflected both in studio albums and on stage.
A New Era with Wonderland
The tour comes in conjunction with the release of B.I&rsquo;s third full-length studio album, Wonderland, a project that has already sparked excitement among fans. The 11-track album is expected to be a centrepiece of the concert, with B.I showcasing both new material and beloved hits from his earlier releases.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/6kAIg4on5PAYArTdNvywdV?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
Attendees can look forward to a wide-ranging setlist, including songs from Waterfall, To Die For, and the critically acclaimed EP series Love or Loved Part.1 and Part.2. The combination of new sounds and fan-favourite tracks will likely make for an emotionally resonant and musically rich live experience.
A Night Not to Be Missed
Whether you&rsquo;re a long-time supporter or a new fan, The Last Parade in Kuala Lumpur promises to be one of the year&rsquo;s most memorable K-pop events. With a deeply personal setlist, fan-centric experiences, and B.I&rsquo;s undeniable stage charisma, this is a concert that no ID (short for &ldquo;Be Identity&rdquo;&mdash;his fandom) should miss.
Set your alarms for 13 June, and prepare for a night where music, memory, and meaning converge under one roof! Are you excited for his concert because we definitely know we are!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Missed B.I’s last stop in KL? He’s giving fans another shot this September!

5bbf454d327350db3f34e8e2a402ce957a2ee0fae222c48812de2f47a830cd68

B.I Returns To Kuala Lumpur This September For ‘The Last Parade’ 2025 Asia Tour

The nation was left reeling in grief on 9 June following the horrific crash along the East-West Highway (Jalan Raya Timur-Barat) near Tasik Banding, Gerik, which claimed the lives of 15 Universiti Pendidikan Sultan Idris (UPSI) students. The fatal accident involved a tour bus carrying 42 students and a Perodua Alza multi-purpose vehicle (MPV), leaving 33 others injured, including both vehicle drivers.
Read: <a href="https://myc.my/articles/4360/tragedy-on-the-east-west-highway-15-upsi-students-killed-in-overturned-bus-crash-near-tasik-banding">Tragedy On The East-West Highway: 15 UPSI Students Killed In Overturned Bus Crash Near Tasik Banding</a>
Dashcam Footage Emerges as Crucial Evidence
Police have confirmed that dashcam footage from a vehicle travelling near the crash site has been handed over and is now central to the investigation. The 38-second clip, which has since gone viral online, shows the bus speeding along the highway, overtaking another vehicle, and then losing control before toppling onto its side and crashing into a guardrail. The footage ends with the bus colliding with the Alza MPV behind.
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Freel%2F681115328050549&amp;width=500&amp;show_text=true&amp;height=671&amp;appId" width="500" height="671" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
Perak Police Chief Datuk Noor Hisam Nordin said the dashcam footage was submitted voluntarily, and officers will soon record a statement from the owner. &ldquo;We believe this video can help determine critical factors such as the bus&rsquo;s speed and road conditions at the time,&rdquo; he said during a press briefing at Raja Permaisuri Bainun Hospital.
He confirmed initial observations suggest the bus was travelling at high speed and the front of the vehicle was penetrated by the metal railing upon impact. This would explain why victims seated on the left side of the bus bore the brunt of the collision. &ldquo;Most injuries were to the left shoulder. The bus landed on its left, causing passengers to be thrown sideways,&rdquo; Noor Hisam said.
Survivors Describe Terrifying Moments Before the Crash
&nbsp;<img src="https://r2.myc.my/89db6abc8cde7b44109e09d51efb6f173b8372e95eb19d4be53dcda9fa93554c" />
Among the survivors was 22-year-old student Nur Irdina Huri, who recounted the chilling moments before the bus overturned. &ldquo;The bus was going downhill fast, swaying dangerously. I wasn&rsquo;t asleep and could smell something burning. Everything happened so fast,&rdquo; she told reporters from her hospital bed.
Nur Irdina, a student of Early Childhood Education, managed to escape through a small gap in the wreckage. She suffered waist injuries and a sprained ankle. &ldquo;It was pitch black and chaotic. I couldn&rsquo;t help my friends &ndash; I couldn&rsquo;t even see them.&rdquo;
Another student who lost her life in the accident was 22-year-old Wan Nur Suhaila Wan Muhammad. Her brother, Wan Muhammad Sham, 31, said she had returned home to celebrate Aidiladha with all nine siblings. &ldquo;She cooked mee celup for the entire family before heading back to campus. None of us expected that to be our final meal together,&rdquo; he said.
<img src="https://r2.myc.my/c7a16f10b31b4c9ee417de474077aec27c88c7b17ccc7fa2ea9e4582dbc042e8" />
In a separate conversation with a UPSI student, she shared that one of her friends had also encountered issues with a bus service. Following news of the UPSI crash, the driver of that bus chose to cancel the trip, reportedly unwilling to take any risks after the tragic incident.
She also mentioned that several passengers on the crashed bus had sensed something was amiss earlier in the journey. However, none of the students dared to raise their concerns with the driver, fearing he might react aggressively if confronted.
Road Conditions and Human Error in Focus
&nbsp;<img src="https://r2.myc.my/0b80634a58c57c567fa9a86b826345885ac4913ec552a5ca59d0d235040b703e" />
The crash occurred around 1 AM in wet and dark conditions, on a downhill stretch with poor visibility and no road markings. Noor Hisam, who visited the site himself, confirmed the road was unlit and steep. &ldquo;There are no clear lines on the road. It was raining earlier, and everything was dark,&rdquo; he said.
He also noted that the bus narrowly avoided plunging into a ravine on the other side of the guardrail. &ldquo;Most of the victims were found near a ditch beside the railing. Survivors had to crawl out of the wreckage,&rdquo; he added.
Police have yet to conclude whether the cause was due to human error, technical failure, or road conditions. Statements from survivors, forensic analysis, and dashcam footage will all contribute to the final report.
Authorities and Agencies Respond
 <img src="https://r2.myc.my/4e3190a30d1960ba22fd3dcc188f3d8fd43fbe7b4618ab6656de6e51aee1ee46" /> Right: Sultan Nazrin Shah consoles the grieving parent of one of the deceased victims at Hospital Raja Permaisuri Bainun.
Transport Minister Anthony Loke confirmed that the Land Public Transport Agency (APAD) has issued a show-cause letter to the bus company involved. Meanwhile, the Road Transport Department (JPJ) is conducting a Safety Inspection and Audit (JISA) on the vehicle and its operator, under the Road Transport Act 1987 and the Land Public Transport Act 2010.
&ldquo;Strict action will be taken once investigations are complete. Every life lost is a tragedy not just for the families, but for the nation,&rdquo; said Loke in a statement on social media.
Sultan of Perak, Sultan Nazrin Shah, has also weighed in, calling for immediate preventive action. His Royal Highness stressed the need to address weaknesses in road safety laws and enforcement to avoid such tragedies in future.
Community Mourns, Support Pours In
&nbsp;<img src="https://r2.myc.my/db8251ba34721309fafaac7e2348fa048f26292999df3884f3295584246aefb3" />
The Malaysian Association of Tour Agencies (MATA) labelled the accident a &ldquo;national emergency&rdquo; requiring swift government response. Similarly, the National Institute of Occupational Safety and Health (NIOSH) urged public transport companies to improve driver safety and adopt better occupational safety measures.
UPSI Vice-Chancellor Prof Datuk Dr Md Amin Md Taff said the university is offering logistical and emotional support to the victims&rsquo; families. Each affected family has been assigned a liaison officer to coordinate assistance. &ldquo;We are helping with accommodation and any other necessary support,&rdquo; he said.
The Ministry of Higher Education (KPT) has also announced that the next of kin of the deceased will receive RM2,000 in initial financial assistance, along with an additional RM1,000 in disaster relief funds to help with funeral arrangements.
Farewell to the Fallen
<img src="https://r2.myc.my/a46e47d6375837d51a02b1c90ef3423920e3f9c62476369380b15193172347aa" />
A convoy of hearses carrying 13 of the deceased students left the Raja Permaisuri Bainun Hospital in Ipoh at around 8.55 PM en route to Jertih, Terengganu, where the victims&rsquo; funerals were held. The other two bodies were transported from Gerik Hospital earlier in the evening.
Funeral prayers were conducted at Masjid Hadhari before the students were laid to rest in their respective hometown cemeteries. UPSI also dispatched a contingent of 160 students from Tanjong Malim to Jertih to pay their final respects to their fallen peers.
As the country continues to mourn, the public and authorities alike are calling for accountability, reform, and remembrance for the lives lost on what was meant to be a safe journey back to campus after a festive holiday.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.
&nbsp;

Survivors say the bus was speeding and a burning smell was detected moments before the crash.

d02d8ce321b65166b73f7e0f552e184b9c1d558218cbc680ff12265777176a6f

Viral Dashcam Footage Reveals Final Moments Of Deadly UPSI Bus Crash

EXO&rsquo;s renowned main vocalist and accomplished actor, Doh Kyung-soo&mdash;better known as D.O.&mdash;has officially announced the Kuala Lumpur stop of his first-ever solo concert tour. Titled 2025 DOH KYUNG SOO ASIA CONCERT TOUR &lt;DO it! in Malaysia&gt;, the event promises to be a landmark moment for fans, marking a significant milestone in his solo music career.
D.O.'s last visit to Malaysia in 2024 left a deep impression on local fans. The Bloom Asia fan concert was a heartwarming showcase of his humility, talent, and magnetic stage presence. This time, however, he&rsquo;s raising the bar. The DO it! tour marks D.O.'s transition into large-scale solo concerts, offering fans a richer, full-length musical journey that reflects his evolution as both an artist and performer.
The Man Behind the Music
&nbsp;<img src="https://r2.myc.my/550404368eb5acc25476f843593de7ef569407da630af56533bd392b30acc48f" />
Doh Kyung-soo rose to prominence as the main vocalist of EXO, one of K-pop&rsquo;s most influential boy bands. He played a crucial role in shaping the group&rsquo;s distinctive sound, contributing to numerous chart-topping hits like Growl, Call Me Baby, Monster, and Love Shot. His warm, resonant vocal tone quickly earned him a dedicated following both within and outside the EXO-L fandom.
Venturing beyond group activities, D.O. made waves as a solo artist with the release of his debut mini-album Empathy in 2021. His successive solo works&mdash;Expectation in 2023 and Blossom in 2024&mdash;further showcased his versatility, blending elements of R&amp;B, folk, and acoustic pop. Singles like Rose, Popcorn, and his most recent ballad Snowfall at Night (밤에 내린 눈) have cemented his reputation as one of the most emotive soloists in the K-pop scene.
<iframe src="https://www.youtube.com/embed/3AoruwUKQ3I" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
In recognition of his vocal and artistic achievements, he was named Best R&amp;B Male Artist at the 2024 Korea Grand Music Awards&mdash;further proof of his wide-ranging appeal and artistic credibility.
While many know him as a singer, D.O. has also established himself as one of Korea&rsquo;s most respected idol-actors. He made his acting debut in It&rsquo;s Okay, That&rsquo;s Love (2014), a performance that won him praise for his emotional range. He went on to appear in successful films such as My Annoying Brother, Swing Kids, and The Moon, as well as the hit TV dramas Bad Prosecutor and 100 Days My Prince, the latter becoming one of the highest-rated cable dramas in Korean history.
Kuala Lumpur Concert Details
&nbsp;<img src="https://r2.myc.my/ad3814fa74f8538f55a4677ac5aa66019c35d240dcbe205359360e5aa9877fd3" />
The Malaysian leg of the DO it! tour is organised by UnUsUaL Entertainment and will take place on Saturday, 30 August 2025, at 6:00 PM, in Axiata Arena, Bukit Jalil, Kuala Lumpur. The venue, known for hosting major international acts, is expected to be filled to the brim with excited fans ready to witness this historic event.
Ticketing Information:
<img src="https://r2.myc.my/56c4e880adee4926b392643b0fbe06bada48424439d928591e95116f8a24540a" />
Tickets will be available via <a href="https://my.bookmyshow.com/en/e/DOIT25KL">BookMyShow</a> starting from 12:00 PM on Monday, 9 June 2025. Prices are tiered as follows:
<ul>
<li>CAT1: RM988</li>
<li>CAT2: RM888</li>
<li>CAT3: RM688</li>
<li>CAT4: RM488</li>
</ul>
Certain ticket categories will come with exclusive fan benefits, including premium seating, merchandise, or potential access to rehearsal viewing sessions. Full details will be listed on the official ticketing platform. Given D.O.'s immense popularity and the success of his previous Malaysian appearance, fans are advised to act swiftly once ticket sales go live.
Full Asia Tour Line-Up
D.O.&rsquo;s DO it! solo concert tour will take him to major cities across Asia throughout the latter half of 2025. Here is the complete list of confirmed dates:
<ul>
<li>Seoul, South Korea &ndash; 19 &amp; 20 July (Saturday &amp; Sunday)</li>
<li>Taipei, Taiwan &ndash; 2 August (Saturday)</li>
<li>Jakarta, Indonesia &ndash; 9 August (Saturday)</li>
<li>Manila, Philippines &ndash; 16 August (Saturday)</li>
<li>Singapore &ndash; 23 August (Saturday)</li>
<li>Kuala Lumpur, Malaysia &ndash; 30 August (Saturday)</li>
<li>Macau, China &ndash; 20 September (Saturday)</li>
<li>Bangkok, Thailand &ndash; 11 October (Saturday)</li>
<li>Tokyo, Japan &ndash; 25 &amp; 26 October (Saturday &amp; Sunday)</li>
</ul>
Each city on the tour represents a key market where D.O.'s music and dramas have resonated strongly with audiences, reaffirming his status as a beloved pan-Asian figure in entertainment.
<img src="https://r2.myc.my/20c9667d0621b9558bdeefd27b229b97edeec2eebc570e77df4c08006f62307b" />
As D.O. prepares to take his artistry centre stage across Asia, Malaysian fans are among the fortunate few to be included in this historic tour. Whether you're a long-time EXO-L or a newer admirer of his solo work, this concert is poised to be an extraordinary experience&mdash;a rare blend of musical excellence, emotional storytelling, and star power.
So mark your calendars and set your alarms&mdash;D.O.'s DO it! in Kuala Lumpur is not to be missed.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Tickets have dropped — don’t miss your chance to see D.O. live in KL! 

0d24551623e0985c6c3bc2f924d50e74940635e5fadb8b989a96cc2f0b475b5e

EXO D.O. Unveils Details Of His 2025 Asia Solo Tour: DO it! To Hit Kuala Lumpur This August

Malaysia is reeling from one of the most devastating road tragedies in recent memory following a fatal collision involving a bus carrying university students and a multi-purpose vehicle (MPV) in the early hours of Monday, 9 June 2025. The accident occurred near Tasik Banding along the East-West Highway (Jalan Raya Timur-Barat) in Banun, Gerik, Perak, claiming 15 lives and injuring dozens more.
The victims were students of Universiti Pendidikan Sultan Idris (UPSI), returning to campus after celebrating the Hari Raya Aidiladha holidays. What was supposed to be a routine journey back to continue their academic pursuits turned into a national tragedy, sending shockwaves through the community and prompting an outpouring of grief across the country.
A Deadly Nighttime Journey
<blockquote class="twitter-tweet">
Seramai 15 individu disahkan maut dalam kemalangan ngeri melibatkan sebuah bas yang membawa pelajar Universiti Pendidikan Sultan Idris (UPSI) di Jalan Jeli-Grik berhampiran Tasik Banding awal pagi tadi. SUMBER: Video tular <a href="https://t.co/zM7EOPReNq">pic.twitter.com/zM7EOPReNq</a>
&mdash; Buletin TV3 (@BuletinTV3) <a href="https://twitter.com/BuletinTV3/status/1931864147719020684?ref_src=twsrc%5Etfw">June 9, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

According to reports from the Civil Defence Force&rsquo;s Hulu Perak operations control centre (PKOD APM), the emergency call from Hospital Gerik was received at approximately 1.10am, shortly after the accident occurred. The bus, which had been chartered privately by the students, was en route from Jerteh, Terengganu, to the UPSI main campus in Tanjong Malim, Perak. It was carrying 48 passengers, primarily students who had gathered in Jerteh following the festive break.
The collision also involved a Perodua Alza MPV, believed to be travelling in the same direction. Both vehicles were headed west when, for reasons still under investigation, the bus overturned and the Alza skidded off the road into a nearby ditch.
Casualties and Injuries: A Sobering Toll
<img src="https://r2.myc.my/c57555c65998b4b861caa8820c190410275ae4a9892593fc2cb48388bec203dd" />
Out of the 48 individuals involved, 13 were pronounced dead at the scene, while two more succumbed to their injuries in the hospital. The severity of the crash has left many others in serious condition. Initial assessments revealed seven people in the red zone (critical condition), 20 in the yellow zone (semi-critical), and 16 in the green zone (minor injuries) at Gerik Hospital.
Two injured female students were among the first to be brought in for emergency care, one reportedly suffering a fractured arm and the other sustaining head injuries. Medical teams acted quickly to stabilise the injured, many of whom were trapped or ejected from the bus during the accident.
Emergency Rescue Efforts Amid Wreckage
<img src="https://r2.myc.my/e1967ca76c9fea440d13874a4b526f351055f8e3e15b7f0b0aa88c9f3fc90047" />
Perak Fire and Rescue Department Director Sayani Saidon confirmed that the rescue operations were complex and urgent. Upon arrival, responders found the bus overturned and severely damaged. The operation commander led a technical &ldquo;size-up&rdquo; of the situation before implementing the &lsquo;saver&rsquo; concept&mdash;a strategy that prioritises creating access to victims in confined spaces.
Hydraulic cutting tools were deployed to open the rear section of the bus and allow responders to reach trapped individuals. Six victims were found still inside the wreckage and were carefully extracted before being handed over to Ministry of Health (KKM) medical teams. Others had managed to crawl out or were thrown from the vehicle during the impact. All deceased were later handed over to the police for further action.
Multiple agencies worked together to transport the injured and deceased using Emergency Medical Rescue Services (EMRS), KKM ambulances, and units from the Civil Defence Force. The professionalism and urgency of the rescue teams prevented what could have been an even greater loss of life.
Students Had Privately Chartered the Bus
In the aftermath of the tragedy, Professor Dr Norkhalid Salimin, UPSI&rsquo;s Deputy Vice-Chancellor for Student Affairs and Alumni, confirmed that the students had arranged for a private charter bus to return to campus after the holiday period. He noted that they had travelled together from Jerteh, having reunited with their families during the Aidiladha celebrations.
&ldquo;The students had taken the initiative to organise their own transport back to campus. It was meant to be a straightforward return from the festive break,&rdquo; he said.
The university has since mobilised its staff to assist the families of victims, while also coordinating with authorities to obtain accurate information and provide necessary support, including counselling and logistical assistance.
UPSI and the Nation in Mourning
&nbsp;<img src="https://r2.myc.my/09c39ee6aa27034defa92203843e245495f98351c8e576c91b9eaf7b22109647" />
Vice-Chancellor of UPSI, Professor Datuk Dr Md Amin Md Taff, expressed the university&rsquo;s grief in a somber Facebook post, writing simply: &ldquo;UPSI is in mourning.&rdquo; No official press release has been issued yet, but it is understood that the university is working closely with families, students, and law enforcement agencies to manage the aftermath.
Students, alumni, and faculty alike have taken to social media to share their condolences and express their heartbreak over the sudden and tragic loss of young lives brimming with potential. The sense of sorrow is especially deep among those who personally knew the victims.
National Leaders Respond with Support and Reflection
&nbsp;<img src="https://r2.myc.my/38643f86be3c5ef59d1da1b73b8ad056037be60c4b4a0ef4dcc2be4d3abf5af5" />
The scale and suddenness of the tragedy prompted immediate responses from national leaders. Prime Minister Datuk Seri Anwar Ibrahim expressed his deepest sympathies to the families affected and underscored the importance of prioritising road safety.
&ldquo;I have instructed the Ministry of Higher Education to coordinate immediate support for the victims&rsquo; families. These tragic incidents remind us that no journey is worth risking lives. We must always be careful and never rush,&rdquo; he said in a Facebook statement.
Higher Education Minister Datuk Seri Zambry Abd Kadir also conveyed his condolences and committed to ensuring that all necessary assistance would be extended. &ldquo;We mourn the loss of young, promising lives. My ministry is working to assist the families in every way possible. Further updates will be provided as more information becomes available,&rdquo; he said.
Investigation Underway to Determine Cause
Authorities are now conducting a detailed investigation to determine the cause of the collision. Factors such as driver fatigue, mechanical failure, and road conditions are expected to be examined thoroughly. The East-West Highway, particularly the stretch near Tasik Banding, is known for its challenging terrain and winding roads&mdash;a factor which has previously contributed to other incidents.
This tragedy adds to a growing concern over road safety in Malaysia, particularly involving long-distance overnight transport. Advocacy groups and the public have renewed calls for stricter safety standards, better enforcement of transport regulations, and improved oversight of privately chartered vehicles used by students and the public.
A Nation Grieves as Lives Are Remembered
The heartbreaking loss of 15 students&mdash;young individuals with hopes, ambitions, and dreams&mdash;has left an indelible mark on the nation. As families grieve and classmates grapple with the sudden void left behind, Malaysia unites in mourning. Candlelight vigils, religious prayers, and commemorations are expected in the coming days.
The tragedy near Tasik Banding will not be forgotten. It serves as a painful reminder of the fragility of life and the importance of road safety. As investigations unfold and recovery efforts continue, the country holds its breath, hoping that lessons are learned and that such sorrow may never be repeated.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

While the Higher Education Ministry coordinates aid for the victims’ families, the cause of the accident remains under investigation.

e84c483081e5328b6c666584692a0a8af5ee40b3d9185a259a8fb682994aea2d

Tragedy On The East-West Highway: 15 UPSI Students Killed In Overturned Bus Crash Near Tasik Banding

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!